At least 8 years of experience in B2B demand generation or integrated campaigns, including at least 3 years leading campaign teams and owning a pipeline number.
Experience building effective programs across paid media, email, web, content, and events.
Fluency with marketing automation, customer relationship management (CRM), intent tools, and signal tools; HubSpot experience is preferred.
Use artificial intelligence fluently for research, creative work, copy, analysis, and operations, and increase the team's effectiveness with it.
Set targets and measure campaign performance honestly.
Strong writing skills and creative judgment.
Ability to set direction, sequence work, and maintain a plan in ambiguous, fast-paced environments.
Responsibilities
Own the integrated campaign strategy and calendar, including a small number of well-resourced, themed campaigns tied to the category narrative and product roadmap across email, paid, web, content, social, and partner channels.
Design campaigns around account engagement, product experience data, and intent signals rather than lead volume, and lead the shift away from an MQL-first model.
Own channel mix and budget allocation across paid search and social, answer-engine and AI-search channels, syndication, newsletters, and sponsorships, and evaluate efficiency by channel.
Run always-on awareness and consideration nurture programs and persona-based journeys for pre-sales, revenue, and marketing leaders.
Center campaigns on a real product experience for buyers rather than a form and follow-up.
Partner with Product Marketing on launches; Brand and Content on assets and narrative; Field Marketing on regional and event programs; ABM on target accounts; and Lifecycle on the installed base.
Define campaign accountability before launch, assess results afterward, and quickly retire ineffective campaigns.
Test new channels, formats, and AI-search visibility with explicit hypotheses and criteria for inclusion in always-on programs.
Work with Sales and SDR leadership so every campaign provides a next step that a sales representative can act on the same day.
Manage agency and vendor relationships and hold them to the same standards.
Lead, coach, and develop the campaigns team.
Desired Qualifications
Experience marketing to pre-sales, revenue, or marketing leaders in go-to-market (GTM), sales technology, or revenue technology is strongly preferred.
Experience with HubSpot is preferred.
About Us:
The way people buy software is changing. We’re creating what comes next.
Consensus is the world’s most trusted demo platform for B2B sales and marketing teams, rated #1 in Demo Automation on G2. We’re rethinking the demo experience from the first interaction to the live conversation.
Consensus connects every demo experience, from interactive product tours and videos to AI demo agents and live demos with real-time data, into one continuous buying experience. Every interaction creates demo intelligence that helps teams understand what buyers explored, what they cared about, and what they need next. The result? More context, less friction, faster sales cycles, higher conversions, and more capacity for sales and presales teams.
At Consensus, we’re not just another SaaS company. We’re a dynamic team on a mission to change how buyers buy. Your unique perspective isn’t just welcomed; it’s essential. We want people who bring curiosity, challenge the status quo, and are excited to have a real hand in shaping what comes next.
Our values aren’t just words on a wall. They show up in how we work, how we collaborate, and how we make decisions. We want you to show up ready to contribute and grow. Perfection isn’t the goal. It’s about putting your name on a version one, learning from it, and making it better.
If you’re ready to roll up your sleeves and help shape the future of B2B buying, we want you on our team.
Want to see Consensus in action for yourself? Check out ourdemo (in the Consensus platform—meta, right?)
The Team:
Our marketing team brings together sharp strategists, creative thinkers, and strong storytellers who care deeply about the work we put into the world. We’re thoughtful about our craft, serious about making an impact, and always looking for a smarter way to solve a problem. We work hard, challenge each other, and have fun along the way. If you’re curious, clever, and want to do work you’re proud to put your name on, you’ll fit right in.
About the Role:
Consensus is entering its most important chapter: moving beyond demo automation to redefine our category. We have the story. We need someone to put it in market at scale.
We're looking for a Director of Integrated Campaigns to own the campaign engine, from the always-on programs to the big, themed campaigns that turn our category narrative into demand across every channel. Reporting to the VP of Growth, you'll own the plan, the calendar, the channel mix, the budget behind it, and the number it produces.
This is a builder's role. Today campaigns are run channel by channel; you'll run them as integrated programs with a clear thesis, a defined audience, and a measurement model agreed before anything launches. You'll work in signal and account engagement rather than lead counts, and you'll be the person who can say what's working, what isn't, and what we're doing about it.
What You'll Do:
Own the integrated campaign strategy and calendar: a small number of well-resourced, themed campaigns tied to the category narrative and the product roadmap, executed across email, paid, web, content, social, and partner channels.
Build campaigns against buyer signal, not lead volume. Design programs around account engagement, product experience data, and intent — and lead the shift away from an MQL-first model.
Own channel mix and budget allocation across paid search and social, answer-engine and AI-search channels, syndication, newsletters, and sponsorships, with a defensible read on efficiency by channel.
Run the always-on engine, including awareness and consideration nurtures and persona-based journeys for the pre-sales, revenue, and marketing leaders we sell to.
Put our own product at the center of our campaigns. Every program should give a buyer a real product experience, not a form and a follow-up.
Partner across Marketing so there is one plan: Product Marketing on launches, Brand and Content on assets and narrative, Field Marketing on regional and event programs, ABM on target accounts, Lifecycle on the installed base.
Instrument everything. Define what a campaign is accountable for before it goes live, read it honestly afterward, and retire what doesn't work quickly.
Test deliberately — new channels, formats, and AI-search visibility — with real hypotheses and a bar for what graduates to always-on.
Work with Sales and SDR leadership so every campaign lands with a next step a rep can act on the same day.
Manage agency and vendor relationships, and hold them to the same bar.
Lead, coach, and develop the campaigns team.
What You'll Be Measured On
Pipeline sourced and influenced by campaign programs, against a target you help set
Qualified account creation and hand-raisers — engaged accounts and buying groups, not raw lead counts
Efficiency by channel — cost per opportunity, blended CAC, and payback on the spend you allocate
Campaign contribution to launches and expansion, in partnership with Product Marketing and Lifecycle
Speed and throughput — concept to in-market, and the share of the calendar that ships on time
What We're Looking For:
8+ years in B2B demand generation or integrated campaigns, with 3+ years leading campaign teams and owning a pipeline number.
Proven multi-channel range — you've built programs that work across paid, email, web, content, and events, and you know which lever to pull when.
Fluency with the modern stack — marketing automation (HubSpot preferred), CRM, intent and signal tools — and the judgment to know what actually moves the number.
Domain fit strongly preferred: experience marketing to pre-sales, revenue, or marketing leaders in GTM, sales tech, or revenue tech.
AI-forward — you use AI fluently to build (research, creative, copy, analysis, and operations) and raise the whole team's leverage doing it.
Evidence over assertion: you set targets, measure honestly, and can always answer "here"s how we"ll know."
A strong writer with real creative instincts, and the taste to tell the difference between bold and noisy.
Comfortable in ambiguity and speed — you can set direction, sequence the work, and hold a plan against louder voices.
A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must).
Join Consensus and enjoy a robust benefits package designed with your well-being in mind:
Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions.
Family First: We offer paid parental leave, so you can prioritize what matters most—your family.
Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
Grow with Us: Participate in our professional development program to expand your skills and advance your career.
Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice.