Full-Time
Senior Director
Community Engagement & Purpose
Gap Inc.
10,001+ employees
Global multi-brand apparel retailer and manufacturer
No salary listed
San Francisco, CA, USA
In Person
 Growth & Marketing (1) |
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- 15+ years in corporate social responsibility, ESG, public affairs, or community engagement.
- Proven track record of leading large-scale purpose initiatives with measurable outcomes.
- Deep understanding of social impact strategy, stakeholder engagement, and cross-functional collaboration.
- Exceptional communication and storytelling skills, with experience influencing senior leaders and external partners.
- Passion for community building and engagement, philanthropy, and equity.
- Strong leadership skills with a history of guiding high-performing teams.
- Amplification, Strategy & Leadership: Gap Foundation: Support the vision and execution of Gap Foundation programs, ensuring alignment with corporate purpose and measurable impact.
- Employee Volunteerism: Oversee employee volunteering strategy, scaling programs that align with company values and deliver measurable impact. Develop programs that activate Gap Inc.’s presence in key communities, leveraging brand platforms and employee networks to drive meaningful change.
- San Francisco Revitalization: Partner closely with Government Affairs to advance Gap Inc.’s San Francisco revitalization efforts. Amplify programs focused on cross-sector partnerships, local engagement, and strategic investments in community infrastructure and programming. Work cross-functionally to inspire internal and external stakeholders through compelling storytelling that showcases community transformation.
- Storytelling & External Communications: Develop integrated storytelling campaigns that elevate Gap Inc.’s role as a catalyst for positive change, using multimedia formats to reach diverse audiences.
- Build narratives that humanize impact—spotlighting employees, partners, and communities—to strengthen brand reputation and deepen emotional connection.
- Craft and execute a social media strategy for purpose-driven initiatives, ensuring authentic, engaging content that resonates across platforms
- Measurement & Impact: Establish KPIs and reporting frameworks to track effectiveness and reach of purpose initiatives.
- Provide clear reporting and insights on purpose initiatives, media engagement, and emerging opportunities to inform decision-making and demonstrate impact.
Gap Inc. is a global apparel retailer that designs, manufactures, and sells clothing and accessories through a family of brands like Gap, Banana Republic, Old Navy, and Athleta. It serves customers through both a large network of physical stores and a robust e-commerce platform, using a direct-to-consumer model that emphasizes convenient shopping and brand differentiation. Revenue comes from selling apparel and accessories across its brands. The company sets itself apart with its multi-brand approach that targets diverse age groups and tastes, a strong focus on sustainability and ethical practices, and commitments to diversity and inclusion. Its goal is to provide accessible fashion across multiple brands while advancing environmental stewardship and social responsibility across its operations and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
San Francisco, California
Founded
1969
Simplify's Take
What believers are saying
- Victoria Beckham collaboration reimagines Gap icons launching Spring 2026.
- Gap plans 50 new China stores in 2026 targeting tier-three cities.
- Michael Francis strengthens Old Navy customer strategy hired May 6, 2026.
What critics are saying
- Baozun failure halts Gap's China growth forfeiting profitable segment.
- Old Navy underperformance persists despite Francis hire against Shein.
- Shein erodes Gap's moat capturing Gen Z with faster trends.
What makes Gap Inc. unique
- Gap Inc. in-house designs brands balancing price and quality.
- Gap Inc. deploys Inspectorio AI for supply chain traceability across brands.
- Gap Inc. launches Encore loyalty program blending fashion and entertainment.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Company News
Gap Inc. appoints former Target exec as chief customer officer, Old Navy. May 6, 2026 Gap Inc. hired Michael Francis, formerly at Target and Penney, as chief customer officer, Old Navy, and head of marketing shared services, Gap Inc. Francis is best known for his 26 years, rising through the ranks to serve as EVP and chief marketing officer. He left Target in 2011 to briefly serve as president of JCPenney and has also served as chief global brand officer at DreamWorks Animation, consultant and interim chief marketing officer at Walmart, operating partner at RedBird Capital Partners, and founder and CEO of Farview Associates, LLC, a global brand agency. In his new role, Francis will lead Old Navy's end-to-end customer strategy, with responsibility for strengthening brand storytelling, deepening customer engagement, and evolving the customer experience across touchpoints. As head of marketing shared services, Francis will also oversee media strategy and execution for Gap Inc. and help drive greater integration and effectiveness across the company's portfolio of brands. Francis, who recently served as an advisor to Old Navy, will report to Haio Barbeito, president and CEO of Old Navy. He will work closely with leaders across Old Navy and Gap Inc. to align brand, marketing and customer experience strategies in support of the company's next phase of growth. "Old Navy is a beloved brand with real momentum, and Michael knows how to translate customer insight into relevance, resonance and growth," said Barbeito. "He brings a rare combination of strategic vision, creative instinct and commercial rigor. As we continue to evolve the brand, Michael will help sharpen how we show up for customers and strengthen every connection they have with Old Navy." "Michael is one of the most respected brand builders in retail," said Richard Dickson, president and CEO of Gap Inc. "With deep experience spanning retail, brand, and entertainment, he has a proven ability to connect creativity, culture, and commerce in ways that energize the business, attract customers, and build stronger brands with lasting loyalty. His leadership will be instrumental in strengthening Old Navy, advancing more integrated marketing capabilities across Gap Inc., and bringing to life a compelling vision rooted in meaningful storytelling." "I'm honored to join Old Navy at such an exciting moment for the brand," said Francis. "Old Navy has a powerful connection with customers and enormous opportunity ahead. I'm excited to partner with Haio and the team to build on that momentum, elevate the customer experience, and tell stories that are distinctive, modern and unmistakably Old Navy." Images courtesy Gap Inc.
Gap Inc. unveils Encore, a next-gen loyalty program blending fashion, entertainment, and exclusive access. Gap Inc. is reimagining customer loyalty with the launch of Encore, a new membership program designed to blend fashion, entertainment, and cultural experiences into a single platform. Announced February 24, the initiative marks a major evolution for one of the largest loyalty ecosystems in U.S. apparel retail, which already includes nearly 40 million active members. Encore connects shoppers across Gap Inc.'s portfolio - Old Navy, Gap, Banana Republic, and Athleta - while expanding beyond traditional rewards programs. Instead of focusing solely on points and discounts, Encore introduces exclusive access to fashion drops, entertainment partnerships, and curated cultural experiences. "Fashion is entertainment, and today's customers aren't just buying apparel, they're buying into brands that shape culture," said CEO Richard Dickson in a press release. That philosophy is at the core of Encore, which aims to deepen engagement by offering members opportunities tied to storytelling, design, and live experiences. Through partnerships with major entertainment players like Disney, NBCUniversal, and AMC Theatres, members will gain access to experiences that bridge fashion and entertainment. These include early product releases, exclusive collaborations, and behind-the-scenes content that connects consumers more directly to the creative process. The program introduces three membership tiers - Core, Premier, and All-Access - each offering increasing levels of benefits. While traditional perks like points, discounts, and birthday bonuses remain, Encore adds new features such as earlier access to collections, extended return windows, and curated digital content. A standout feature is the Encore Market, a members-only hub offering limited-edition items, unique experiences, and even charitable donation options. Gap Inc. is also raising the stakes with the Encore credit card, developed in partnership with Barclays US Consumer Bank and Mastercard. The card rewards customers not only for purchases within Gap Inc.'s brands but also for apparel spending across the broader retail market - offering five times points on in-brand purchases and three times points elsewhere. Encore is now live across the United States, with customers able to enroll online or in-store. Existing loyalty members have been automatically transitioned into the new system, carrying their points forward as the company ushers in a new era of customer engagement.
Gap has partnered with Inspectorio to deploy AI-powered supply chain oversight across all its brands, including Old Navy, Banana Republic and Athleta. The technology will enable end-to-end product traceability through automated task execution and centralised data collection. Inspectorio CEO Chirag Patel said the partnership sets "a new global standard for how leading retailers use AI to streamline supply chain performance". The platform will help Gap make faster decisions across its global supplier network. The move forms part of Gap's broader digital transformation. Earlier this month, the retailer introduced AI tools from Bold Metrics for personalised fit recommendations and Google's Universal Commerce Protocol for agent-based e-commerce. Gap entered a multi-year agreement with Google Cloud in October last year to advance its AI-driven retail strategy.
Gap eyes China expansion: plans 50 new stores, Hong Kong comeback and australia re-entry. * March 27, 2026 Reading Time: 2 minutes Press play to listen to this content Gap, the prominent American clothing retailer, is said to be significantly expanding its footprint in Greater China. The company's plans include opening 50 fresh storefronts throughout mainland China during the current year, as well as reestablishing its presence in Hong Kong. This expansion initiative follows in the wake of Gap's first-ever quarterly break-even performance in China. This success has been credited to Baozun, the local operator who assumed control of the business in 2022. Under Baozun's leadership, the company completed a comprehensive overhaul of its supply chains, merchandising, and digital channels. The forthcoming new stores are not confined to the established business hubs of Shanghai and Beijing. Indeed, locations span from tier-one cities to tier-three cities, broadening the brand's geographical reach. Baozun has set a target of approximately 30% annual growth over the coming two years. The strategy for achieving this ambitious goal blends physical retail development with a fortified online presence. Vincent Qiu, the chairman and CEO of Baozun, has publically expressed the brand's readiness to "accelerate the business and scale it to a bigger size" within the next three-year period. In addition to its expansion in Greater China, Gap is also gearing up to make a return to the Australian market. The company will do so through a collaborative partnership with Myer. Despite forming part of its wider international strategy, this Australian venture remains secondary to Gap's primary focus on Greater China. Questions & answers. What plans does Gap have for expansion in Greater China? Gap plans to open 50 new stores across mainland China this year and re-enter the Hong Kong market. What is Baozun's growth target for the next two years? Baozun aims to achieve around 30% annual growth over the next two years by combining physical retail expansion with a stronger online presence. Is Gap planning to re-enter any other markets? Yes, Gap is preparing to re-enter the Australian market through a partnership with Myer as part of its broader international strategy. However, this remains secondary to the company's focus on Greater China.
Gap is preparing to open 50 new stores across mainland China in 2026 after achieving its first quarterly breakeven under Baozun Inc.'s ownership. The expansion will target tier-one to tier-three cities, with plans to reopen stores in Hong Kong later this year. Since Baozun acquired Gap's China business in late 2022, store count has reached 164 after adding 29 locations in 2025, whilst sales increased by over 20% last year. Management aims to maintain this growth rate before potentially accelerating towards 30% over the next two years. The partnership reflects a broader trend of global brands collaborating with local operators in China. Companies including Starbucks and Burger King have adopted similar approaches, focusing on localised pricing and product strategies to navigate the competitive Chinese market.