Carhartt Work In Progress (WIP) adapts and modifies the core Carhartt workwear into its own fashion collections. Its offerings are built by reworking classic workwear pieces and applying them to streetwear and culture-focused contexts, often featuring the brand's yellow C motif across apparel and imagery. The product line works by taking durable, functional garments and repurposing them with new fits, silhouettes, and collaborations that align with music, skate, art, and urban scenes. Carhartt WIP differentiates itself from competitors through its deep ties to diverse cultural scenes and collaborations, plus a global network of over 100 retail stores and selective wholesale partners, while preserving a distinct identity separate from Carhartt Workwear. The brand’s goal is to represent and sustain the culture that has formed around its workwear roots by blending functional apparel with art, music, and street culture, expanding its reach through retail and partnerships.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Weil am Rhein, Germany
Founded
1999
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