As a B2B Content Strategist, you will be responsible for developing and executing content strategies that align with the company’s objectives and drive user engagement. You will collaborate closely with cross-functional teams, including Marcomm, product marketing managers, designers, and growth marketers, to create content that meets the needs of our target audience and enhances the user experience on our WhatsApp Business Website.

Web Content Strategist Responsibilities

Develop and implement a comprehensive web content strategy that aligns with Business Messaging priorities for Enterprise and SMB audiences.

Leverage research to understand our businesses and create content that resonates with them.

Collaborate closely with Marcomms, PMM, Demand and Growth and design teams to maintain a web editorial calendar to ensure that content is produced and optimized on a consistent basis.

Develop and maintain a web content style guide to ensure that all content is consistent in brand tone and messaging.

Collaborate with cross-functional teams to ensure that content is optimized for search engines, social media, and other digital channels.

Collaborate on content production and distribution across multiple channels, including website, social media, email, and other digital channels.

Analyze and report on the performance of content using analytics tools while working with the team to test and optimize web copy consistently.

Stay up-to-date with emerging trends and best practices in content marketing and web content strategy.

Minimum Qualifications

8+ years of experience in B2B content strategy or a related field.

Experience of effectively communicating complex features and systems in detail.

Experienced project manager, with the capacity to manage multiple projects and priorities.

Experience with content management systems (CMS) and analytics tools.

Proficient with SEO and social media best practices.

Proven experience of finding solutions to complex issues, embracing ambiguity and driving impact.

Experience managing time-sensitive projects through to completion while balancing evolving priorities and a diverse range of stakeholders.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [email protected].

Web Content Strategist

Meta

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