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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Field SalesUpdated on Nov 10
Full-timeFort Smith, AR, USAIn-person

About the Job

Requirements

  • Proficiency in the Microsoft Office suite, social networking platforms, and customer relationship management (CRM) tools.
  • A passion for developing new business relationships in an outside sales role.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Understanding of sales metrics to fill a sales funnel and maintain a constant pipeline of new business.
  • Two years of media sales experience is preferred.
  • A bachelor's degree in Business, Marketing, or a related field is preferred.

Responsibilities

  • Create and identify client business needs by understanding clients' goals, objectives, processes, external environment, and relevant market and consumer trends; proactively develop customized marketing solutions to meet client objectives.
  • Deliver and develop informed marketing solutions through multi-platform, integrated sales presentations using broadcast, digital, and event tactics to foster brand loyalty and deliver client results.
  • Negotiate and close business to drive revenue and foster long-term client relationships across media and platforms.
  • Maintain proficient knowledge of company assets and resources, continually develop product knowledge, and stay current with industry advertising opportunities for clients.
  • Represent the full suite of products and services as marketing solutions to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements; assist with developing creative messaging across platforms.
  • Prospect for new clientele through networking, cold calling, canvassing, referrals, or other methods, maintaining a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to identify and capitalize on opportunities that represent the brand and help clients succeed.

Desired Qualifications

  • Enjoy presenting sales opportunities and post-sale successes to clients.
  • Self-motivating and entrepreneurial.
  • Positive and friendly, with willingness to collaborate.
  • High energy and passion for sales.
  • Flexible, creative, and curious.
  • Digitally savvy.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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