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Full-Time

Senior Director

Product Marketing

Posted on 6/27/2024

Peloton

Peloton

1,001-5,000 employees

Connected fitness products and immersive classes

Consumer Software

Compensation Overview

$248.5k - $323.1kAnnually

+ Medical + Dental + Vision Insurance + Paid Time Off + Disability Benefits + 401k + Stock Options + Parental Leave

Expert

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • 12+ years in Product Marketing
  • Experience in hardware and software a plus
  • Minimum of 10 years experience in people leadership
  • Must be a killer creative with ability to understand data
  • Experience working on applications offered in app stores
  • Experience with e-commerce and or fitness services a plus
  • Deep understanding of product analytics
  • Knowledge of reporting suites such as Looker, Amplitude, Google Analytics, etc.
  • Excellent written and verbal communication skills
  • Experience with products that have an international footprint a plus
Responsibilities
  • Develop positioning, pricing, and target audience strategies for hardware and app products
  • Understand current target audience and define future growth audiences
  • Communicate business plans to senior leadership
  • Provide feedback loop from consumer to product team
  • Design strategies to grow and retain Peloton hardware and app members
  • Ensure product launch moments align with holistic campaigns
  • Influence Content team on evolution of key content for App consumers
  • Test and optimize product merchandising and language for highest conversion

As a leader in connected fitness, Peloton Interactive offers a comprehensive fitness ecosystem that integrates advanced equipment, intuitive software, and dynamic content. This approach not only makes fitness accessible and convenient but also fosters a supportive community atmosphere, making it an exemplary workplace for those passionate about health and technology. Working here, employees can contribute to transforming exercise experiences worldwide while collaborating in an innovative and inclusive environment.

Company Stage

IPO

Total Funding

$2.2B

Headquarters

New York, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-8%

2 year growth

-20%

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

INACTIVE