Full-Time
Ad Operations Specialist
Posted on 9/4/2025
Carmichael Lynch
201-500 employees
Brand-building agency aligning culture and business
Compensation Overview
$75k - $80k/yr
Philadelphia, PA, USA + 1 more
More locations: Minneapolis, MN, USA
Hybrid
On-site Tuesdays and Wednesdays for Minneapolis and Philadelphia offices.
 Growth & Marketing (1) |
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- 3-4 years of hands-on experience in ad operations or tag management with deep expertise in Google Tag Manager.
- Advanced knowledge of event-based tracking, data layers, and pixel implementation across major ad platforms.
- Demonstrated ability to work with privacy and cookie consent frameworks, including real-work experience with GDPR, CCPA, Consent Mode, ITP, and consent management tools (OneTrust, TrustArc, etc.).
- Comfortable using browser developer tools, network monitors, and debugging utilities to QA and troubleshoot implementations.
- Experience collaborating with analytics, media, and development teams to deliver accurate, privacy-compliant tracking.
- Excellent documentation skills and the discipline to maintain process rigor.
- Strong communicator with the ability to translate complex technical and privacy topics to non-technical audiences.
- Own the implementation, QA, and maintenance of all media pixels and tracking tags (Meta, Google Ads, TikTok, Pinterest, The Trade Desk, etc.) using GTM, including event-based and server-side set-ups.
- Build and manage robust custom variables to ensure precise, granular tracking for digital campaigns.
- Design tagging solutions that meet privacy requirements, including support for consent management platforms, cookie consent mode, and evolving privacy regulations (GDPR, CCPA, CPRA, ITP).
- Troubleshoot, debug, and resolve complex tagging issues using browser dev tools, debugging extensions, and network analysis.
- Collaborate across teams to translate tracking requirements into technical specifications for a variety of website platforms and CMS environments.
- Stay current on privacy and browser changes, proactively updating processes to address signal loss (e.g., blocked cookies, Apple ITP, Google Consent Mode).
- Maintain clear, organized documentation of all tag implementations, data layers, and consent requirements.
- Educate and support internal teams on best practices for measurement and GTM deployments.
- Recommend and implement technical solutions for measurement in restricted environments (server-side tagging, Meta CAPI, Enhanced Conversions, etc.)
- Exposure to GA4, Adobe Launch, or server-side GTM.
- Basic JavaScript or JSON skills for troubleshooting/tag configuration.
What Carmichael Lynch does: It brings together the best people from many disciplines to create brand-building, culture-bending, and business-changing work for partners. How its product works: Teams from different specialties collaborate across all stages—from idea to execution—to develop integrated campaigns and branding that align with a partner’s goals, using a collaborative, multi-disciplinary process. How it differs from competitors: It emphasizes assembling diverse, cross-disciplinary teams to produce work that shifts culture and business results, focusing on close collaboration with partners and a holistic, brand-centered approach rather than siloed advertising services. What its goal is: To deliver standout branding and marketing work that strengthens partners’ brands, shapes culture, and drives measurable business impact.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Minneapolis, Minnesota
Founded
1962
Simplify's Take
What believers are saying
- Tierney merger in 2024 adds Philadelphia office, expanding full-service under IPG.
- Stacy Janicki promoted to COO, strengthening operations with Aylward's CCO hire.
- Emily's social team integrates strategy, content, analytics, and influencer marketing.
What critics are saying
- Subaru shifts budget to Wieden+Kennedy, ending 20-year account in 12-18 months.
- Xfinity drops Carmichael Lynch for Omnicom agencies in 6-12 months post-IPG shakeup.
- IPG AI automation cuts 20% of 330 staff in 18-24 months as CPG clients defect.
What makes Carmichael Lynch unique
- Carmichael Lynch blends traditional brand storytelling with social and experiential channels.
- Integrated production uses generalists and experts across digital, film, and experiences.
- Brynna Aylward leads creative vision, sustaining Subaru, Xfinity, and Butterball clients.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Tuition Reimbursement
Professional Development Budget
Hybrid Work Options
Company News
Aylward joins Carmichael Lynch as Chief Creative Officer. Brynna Aylward has been named Chief Creative Officer for Carmichael Lynch, based in Minneapolis. Her charge is to sustain its flagship client roster, which includes Subaru, Comcast's Xfinity and Butterball, while attracting top talent to the IPG-owned agency. Previously, she was the first CCO at adam&eveDDB in New York. There, she did brand work for Kroger, Nathan's Famous, JetBlue, Disney and Lipton. Before that, she was executive creative director at GUT Toronto, handling the Tim Hortons, GoodLife Fitness, Gund, Mitsubishi and Microsoft accounts. Earlier in her career, she was an associate creative director at EnergyBBDO. "At a time when many agencies specialize in either traditional brand storytelling or emerging channels, like social and experiential, Carmichael Lynch is uniquely positioned to deliver both - combining iconic brand-building with fully integrated capabilities," Aylward said. She reports to CEO Stacy Janicki. "Some hires fill a role. Others define what's next. Brynna's record of award-winning work, building standout teams and growing creative talent makes her the right leader for this moment in our agency's story," Janicki added. Aylward was ranked as No. 10 executive creative director in the U.S. by the One Show in 2022. Currently based in New York, she will relocate to Minneapolis this spring. Carmichael Lynch merged with Tierney in 2024 to expand its capabilities. Tierney rebranded as CL's Philadelphia office.
Carmichael Lynch promotes Stacy Janicki to chief operations officer.
MINNEAPOLIS, March 13, 2024 /PRNewswire/ -- Today, Carmichael Lynch announced that Tierney, a leading marketing communications firm in the Mid-Atlantic, will become part of Carmichael Lynch effective May 1, 2024. With the addition of this office, the expanded full-service agency will maintain its headquarters in Minneapolis, along with offices in New York and now Philadelphia. Both agencies are owned by Interpublic Group (NYSE: IPG).In conjunction with this news, Mary Stengel Austen, co-founder and CEO of Tierney, announced that she is stepping down from her role leading Tierney on March 31st, and Tracey Santilli, who Austen appointed President of Tierney in 2022, will continue in that role, reporting to Carmichael Lynch CEO Marcus Fischer.Carmichael Lynch is an internationally recognized leader in creativity, executing stand apart ideas across all channels with award-winning creative and marketing services including Carmichael Lynch Media and Carmichael Lynch Relate public relations. The 62-year-old agency's client list includes top brands such as Subaru, Sherwin-Williams, Hostess Brands, Bush's Beans, Post Consumer Brands, and Saputo."We'd like to thank Mary for her 36 years of building Tierney to where it is today," said Fischer. "And, a big welcome to our new co-workers including Tracey Santilli and the rest of the team. We look forward to expanding our 'Come Together
Founded in 1989, the agency will undergo a rebrand as part of the merger.
TurboTax recently launched a new campaign called “You Do Your Thing,” a fun and engaging message that addresses so many common pandemic scenarios, including many hilarious slices of life that many of What If Media Group will immediately identify with in one way or another.