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Driven Properties

Brokers property sales and manages real estate

Videographer & Social Media Content Creator

Full-TimeUpdated on 10/17/2026
No salary listed
Mid
Abu Dhabi - United Arab Emirates
In Person
Creative ProductionVideo Production & Editing, Photography

About the job

Requirements
  • Proven professional experience as a photographer, videographer, content creator, or similar creative professional.
  • Strong professional photography and videography skills, supported by a portfolio demonstrating photography, videography, social media content, Reels, and short-form video.
  • Experience creating content specifically for Instagram, TikTok, YouTube, LinkedIn, and other social platforms.
  • Strong understanding of social media trends, content formats, audience engagement, and short-form video.
  • Proficiency in professional photo and video editing software such as Adobe Lightroom, Photoshop, Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut.
  • Strong understanding of lighting, composition, framing, colour, sound, visual storytelling, and cinematography.
  • Ability to operate professional cameras, lenses, lighting equipment, microphones, gimbals, and other production equipment.
  • Ability to develop original content ideas independently and take a project from concept through shooting, editing, and publishing.
  • Strong understanding of what makes social media content engaging, shareable, and commercially effective.
  • Ability to work independently in a fast-paced environment and manage multiple priorities.
  • Strong communication skills and ability to work closely with agents, management, sales teams, and marketing.
  • Submit a CV and portfolio or showreel demonstrating photography, videography, video editing, and social media content; applications without a portfolio or showreel will not be considered.
Responsibilities
  • Photograph residential, commercial, luxury, and off-plan properties to a high professional standard for portals, websites, social media, marketing campaigns, and print.
  • Film property walkthroughs, cinematic videos, Reels, interviews, agent videos, lifestyle content, and behind-the-scenes content.
  • Plan and execute photo and video shoots from concept and preparation through final delivery.
  • Use professional cameras, lenses, lighting, microphones, gimbals, tripods, and other production equipment.
  • Capture content for agents, leadership, property launches, company events, transactions, campaigns, and brand activities; operate drones for aerial photography and videography where required and appropriately licensed.
  • Ensure visual content meets the company’s quality and brand standards.
  • Develop creative content ideas and identify opportunities to create engaging content from properties, transactions, agents, market activity, events, and company achievements.
  • Create short-form content for Instagram Reels, TikTok, YouTube Shorts, and Stories; develop concepts, hooks, scripts, storyboards, and content formats as required.
  • Create content supporting the Driven brand and agents’ personal brands, adapting relevant social media trends and formats to the real estate industry.
  • Maintain a consistent pipeline of fresh and relevant content.
  • Edit property photography using Adobe Lightroom, Photoshop, or equivalent software, and edit video using Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, CapCut, or similar software.
  • Perform video cutting, transitions, subtitles, sound design, music, colour correction, colour grading, and visual effects where appropriate.
  • Create multiple content versions and formats for different social media platforms; retouch and optimise photography for digital channels, websites, and property portals.
  • Ensure final content is polished, engaging, and aligned with brand guidelines.
  • Create and publish content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and other relevant platforms.
  • Manage the day-to-day flow of social media content with the Marketing team; create and publish Stories, Reels, posts, short-form videos, and other formats.
  • Assist with developing and maintaining a social media content calendar and create captions, hooks, headlines, and other creative copy.
  • Monitor social media trends, platform updates, formats, audience behaviour, and content performance; use insights to improve future content.
  • Identify opportunities to increase engagement, reach, visibility, and brand awareness.
  • Create professional content featuring Property Consultants, leadership, and top-performing agents; support agents’ personal brands with professional photography and video.
  • Create content about major transactions, agent achievements, awards, listings, launches, and market success, ensuring it reflects the company’s premium positioning.
  • Collaborate with Marketing and Sales teams to understand priorities and content requirements.
  • Manage and maintain photography, videography, lighting, audio, and other creative equipment.
  • Organise and maintain digital photo and video assets and workflows for raw footage, edited content, final files, and social media assets.
  • Manage multiple shoots and projects simultaneously while meeting agreed deadlines; coordinate shoot schedules with agents, sales teams, developers, and other stakeholders as required.
Desired Qualifications
  • Experience creating real estate, luxury, hospitality, architecture, automotive, or lifestyle content.
  • Drone photography or videography experience and GCAA licensing.

About the company

Driven Properties brokers residential and commercial real estate transactions and manages property investments in the United Arab Emirates. Clients use its listings and consultants to buy, sell or lease apartments, villas, offices and properties sold before construction is complete. Its property-management teams screen tenants, administer tenancy agreements, collect payments and coordinate maintenance for owners. The business earns brokerage commissions and property-service fees, while its investment arm acquires and manages real estate for principals and investors. Founded in 2012, Driven Properties is headquartered in Dubai, United Arab Emirates.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dubai - United Arab Emirates, United Arab Emirates

Founded

2012

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Simplify's Take

What believers are saying

  • Driven advertises Dubai real-estate licensing training and ongoing senior-management support for its property consultants.
  • Driven sells relocation support covering flights, temporary accommodation and utility setup, extending services beyond the property transaction.
  • June 2026 purchases of City Walk and Meydan buildings added over 106,000 square feet of residential inventory.

What critics are saying

  • Driven promotes mezzanine financing for property projects, adding a debt layer between senior lending and investors' equity.
  • Driven's Dubai property consultants pay their own real-estate licence costs, despite the employer providing training.
  • Driven's sales team leaders mentor up to 15 consultants while maintaining their own personal sales performance.

What makes Driven Properties unique

  • Driven's exclusive UAE membership in Forbes Global Properties connects its brokerage to an international luxury-property network.
  • Driven advertises 25-plus languages across its team, supporting conversations with multiple international buyer communities.
  • Driven's property-project distribution network includes 850 agencies in the UAE and GCC, alongside global partners.

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Benefits

  • Health Insurance
  • Training Programs
  • Professional Development Budget

Company News

Experiential Planner
Sep 23rd, 2026
Couture Events brings 'La Dolce Vita' to life at Driven Properties' Annual Awards Gala.

Couture Events brings 'La Dolce Vita' to life at Driven Properties' Annual Awards Gala. Couture Events Worldwide returned for the second consecutive year to produce the Driven Properties Annual Awards Gala, transforming Meliá Desert Palm Dubai into a vibrant celebration of achievement for 800 guests on 14 February. Built around the theme "La Dolce Vita," the 2026 gala was designed as an immersive experience that moved beyond the traditional corporate awards format. Couture Events translated the Italian-inspired concept into a bold visual identity, using a palette of yellow, red, orange and green across the venue. The colour story carried through the event design, from ombré installations and individually styled tablescapes to floral and fruit arrangements. Attention to detail extended to personalised calligraphy on each guest's napkin and colour-matched macarons, creating a cohesive experience across the space. The evening was structured to move seamlessly from cocktails and gelato into entertainment, awards and celebration, maintaining the energy throughout the night. A standout moment came when Driven Properties Founder and CEO Abdullah Alajaji took to a huge taiko drum to announce the Top Agent of the Year, adding an unexpected theatrical element to the awards ceremony. For Couture Events Worldwide, the gala reflected a broader shift in corporate events, where companies are placing greater emphasis on creating memorable experiences for their teams rather than simply delivering formal award ceremonies. By combining immersive design, personalised details, entertainment and high-energy moments, Couture Events brought the La Dolce Vita concept to life while creating an evening designed to celebrate Driven Properties' people and achievements.

Hybiz TV
Aug 29th, 2025
Driven Properties Expands to India with New Office in Hyderabad

Driven Properties expands to India with new office in Hyderabad.

Global Legal Chronicle
Nov 26th, 2024
Driven Properties' AED505 Million Acquisition of Emaar Square Building 3

King & Spalding represented Driven Properties on the deal.Driven Properties completed the addition of Emaar Square Building 3 in Dubai to its portfolio through an AED505m...

Arabian Business
Nov 1st, 2024
Dubai real estate: Property giant secures $70mn Canal Front acquisition

Driven Properties has completed an AED 259 million acquisition of two buildings in Dubai's Canal Front district along the Jumeirah Water Canal, making it the district's largest property owner.