Voodoo.io creates free, accessible mobile games and apps, mainly hyper-casual games, and earns revenue through advertising. It also provides advertising services to brands that want to reach a premium mobile gaming audience. The games run by displaying ads via partnerships with ad networks; data analytics help optimize user engagement and ad performance, with a focus on user consent, privacy controls, and avoiding data collection from anyone under 16. The company differentiates itself with a large in-house team of artists and developers for mobile marketing content, a broad U.S. user base, and an integrated approach that combines entertaining free games with brand advertising opportunities. Its goal is to reach millions of global users with free content while generating ad-based revenue and helping brands connect with mobile gamers in a privacy-conscious manner.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$493.6M
Headquarters
Paris, France
Founded
2013
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