Head of Paid Media
Posted on 2/12/2024

1,001-5,000 employees

Online platform for sharing and accessing business reviews
Company Overview
Trustpilot, a leading online review platform established in 2007, stands out for its commitment to integrity, collaboration, and inclusivity, fostering a culture where every voice is valued and heard. With a diverse team of over 850 individuals from more than 50 nationalities, the company operates from eight strategically located offices worldwide, ensuring a global perspective in their operations. Trustpilot's competitive advantage lies in its ability to bridge the gap between consumers and companies, facilitating continuous sharing, collaboration, and improvement, as evidenced by the wide range of reviews and feedback available on their platform.

Company Stage

Series E

Total Funding





København, Denmark

Growth & Insights

6 month growth


1 year growth


2 year growth

London, UK
Experience Level
Desired Skills
Google AdWords
Data Analysis
Google Analytics
Growth & Marketing
  • 6+ years of experience in digital marketing
  • Solid background in recognizing intended audiences and conducting high-achieving paid online marketing strategies
  • Proven expertise in overseeing search engine marketing, paid social media strategies, and display advertising initiatives
  • Experience as a team lead or in a managerial role for a smaller team
  • Proficiency in optimizing landing pages and user funnels
  • Deep understanding of optimal media and channel mix, with consideration for audience targeting
  • Familiarity with marketing analytics tools and ad platforms (e.g., Google Analytics, Google Search Console, SEMRush, Google Ads, Facebook & LinkedIn Ads Manager, etc.)
  • Experience setting up and optimizing PPC campaigns on major search and social platforms
  • Prior experience in developing forecasts and budgets
  • Ability to support a digital marketing team in executing campaigns
  • Proficiency in constructing reports and dashboards from scratch
  • Ability to leverage data to support decision-making; adept at developing hypotheses and testing potential solutions in the absence of data
  • Global mindset with experience collaborating across offices in the US, UK, ANZ, and Copenhagen
  • Proactive and creative problem-solver with a penchant for innovative solutions
  • Bonus point: Working knowledge of SEO
  • Develop a comprehensive always-on paid media strategy on a global scale, integrating audience strategy and an optimal channel mix, with clearly defined success metrics and KPIs
  • Manage and optimize paid search and media budgets within the overall marketing budget framework, with a focus on maximizing return on ad spend and overall ROI
  • Cultivate relationships with global and regional marketing leaders to formulate clear campaign strategies
  • Devise strategies to bolster omni-channel campaigns for global efficiency while accommodating regional nuances
  • Oversee the day-to-day relationship with our global media agency
  • Lead a small team in planning and executing paid search, paid social, display, and sponsored content campaigns across various regions and audiences
  • Take ownership of monthly/quarterly pipeline targets for all paid media programs
  • Contribute to marketing effectiveness by identifying short-term and long-range challenges and opportunities
  • Explore and test partnerships with new vendors and channels to broaden reach and achieve optimal cost-per-acquisition
  • Evaluate and report on the performance of all digital marketing campaigns against predefined goals (ROI and KPIs)
  • Generate innovative growth strategies through digital marketing initiatives
  • Identify key conversion and drop-off points and optimize user funnels
Desired Qualifications
  • Working knowledge of SEO