Trustpilot is embarking on an exciting new phase of growth, and we invite you to join us in shaping our journey at this pivotal moment. As part of the Global Performance Marketing Team, and reporting to the Global Head of Digital Marketing, the Head of Paid Media will play a crucial role in delivering Trustpilot’s global expansion.

Trustpilot is embarking on an exciting new phase of growth, and we invite you to join us in shaping our journey at this pivotal moment. As part of the Global Performance Marketing Team, and reporting to the Global Head of Digital Marketing, the Head of Paid Media will play a crucial role in delivering Trustpilot’s global expansion.

We are seeking a passionate, data-driven digital marketer to lead our Paid Digital Marketing team. In this role, you will oversee a small team of digital marketing specialists and spearhead the development and execution of the strategy for Paid Social and Paid Search on a global scale. By exploring new channels and emphasizing rigorous performance measurement, testing, and optimization, you will play an integral part in accelerating our growth. Additionally, you’ll collaborate with various teams and agency partners, supporting multiple facets of Trustpilot’s business. While we value experience, we’re particularly interested in individuals who have dipped their toes into team leadership or small team management.

Your primary responsibilities will include crafting and implementing a robust paid media strategy, optimizing budgets for maximum ROI, and fostering collaborations with internal teams and external partners.

What you’ll be doing:

• Develop a comprehensive always-on paid media strategy on a global scale, integrating audience strategy and an optimal channel mix, with clearly defined success metrics and KPIs.
• Manage and optimize paid search and media budgets within the overall marketing budget framework, with a focus on maximizing return on ad spend and overall ROI.
• Cultivate relationships with global and regional marketing leaders to formulate clear campaign strategies.
• Devise strategies to bolster omni-channel campaigns for global efficiency while accommodating regional nuances.
• Oversee the day-to-day relationship with our global media agency.
• Lead a small team in planning and executing paid search, paid social, display, and sponsored content campaigns across various regions and audiences.
• Take ownership of monthly/quarterly pipeline targets for all paid media programs.
• Contribute to marketing effectiveness by identifying short-term and long-range challenges and opportunities.
• Explore and test partnerships with new vendors and channels to broaden reach and achieve optimal cost-per-acquisition.
• Evaluate and report on the performance of all digital marketing campaigns against predefined goals (ROI and KPIs).
• Generate innovative growth strategies through digital marketing initiatives.
• Identify key conversion and drop-off points and optimize user funnels.

Who you are:

• 6+ years of experience in digital marketing
• Solid background in recognizing intended audiences and conducting high-achieving paid online marketing strategies
• Proven expertise in overseeing search engine marketing, paid social media strategies, and display advertising initiatives
• Experience as a team lead or in a managerial role for a smaller team
• Proficiency in optimizing landing pages and user funnels
• Deep understanding of optimal media and channel mix, with consideration for audience targeting
• Familiarity with marketing analytics tools and ad platforms (e.g., Google Analytics, Google Search Console, SEMRush, Google Ads, Facebook & LinkedIn Ads Manager, etc.)
• Experience setting up and optimizing PPC campaigns on major search and social platforms
• Prior experience in developing forecasts and budgets
• Ability to support a digital marketing team in executing campaigns
• Proficiency in constructing reports and dashboards from scratch
• Ability to leverage data to support decision-making; adept at developing hypotheses and testing potential solutions in the absence of data
• Ability to develop and deliver clear, concise communication of complex issue
• Global mindset with experience collaborating across offices in the US, UK, ANZ, and Copenhagen.
• Proactive and creative problem-solver with a penchant for innovative solutions.
• Bonus point: Working knowledge of SEO

What’s in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle to work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
• Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We’re keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don’t worry if you’re looking at this job description and feel like you don’t meet all the requirements, we’d still really like to hear from you!

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