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IONOS

Domains, hosting, websites, and marketing tools

Event Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeKarlsruhe, GermanyNo salary listed

About the Job

Requirements

  • At least 3 years of experience designing and delivering B2B events and trade fair appearances, in-house or agency-side.
  • Strong project management skills, including planning budgets, timelines, and resources, negotiating with service providers, and tracking several parallel projects.
  • Ability to evaluate events by results and knowledge of target group engagement and lead generation in B2B.
  • Experience in event communication and content, including writing for the target group in email and social media, especially LinkedIn.
  • Daily use of AI tools such as ChatGPT, Gemini, or Claude, with an example from daily work or an idea for an AI workflow in event marketing submitted with the CV.
  • Very good German and English.
  • Willingness to travel.

Responsibilities

  • Design events and trade fair appearances for company brands by setting goals and formats and developing activations suited to target groups.
  • Manage event communication via email, event websites, and social media, especially LinkedIn, before, during, and after events.
  • Independently deliver events by planning budgets and timelines, coordinating internal teams such as Sales, Product Management, and Brand, and supporting events on site.
  • Develop the target group and lead strategy for each event, from invitations and lead capture through handover to Sales, and measure results.
  • Manage suppliers and oversee creative service providers by selecting agencies and freelancers, negotiating with them, and monitoring costs, quality, and invoicing.
  • Develop speaker and agenda content with Product Management and PR, and use generative AI to produce recap material for continued use by Sales, Social, and PR.

About the Company

IONOS

Domains, hosting, websites, and marketing tools

IONOS provides a full range of digital services for small and medium-sized businesses, including domains, hosting, websites, e-commerce, and online marketing tools, plus cloud solutions for larger companies. For SMBs, it acts as a one-stop shop to start and grow online, while its enterprise cloud offerings emphasize scalability, security, and compliance with European data sovereignty. The company differentiates itself through its focus on Europe-based data protection and trust, a broad set of integrated services under one platform, and a global reach that serves customers from Europe to North America. Its goal is to make the digital world simple, affordable, and sovereign for businesses of every size.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Montabaur, Germany
Founded
1988

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