Performance Marketing Manager
Posted on 9/12/2023
INACTIVE
7shifts

201-500 employees

Efficient restaurant team management and scheduling software
Company Overview
7shifts stands out as a leading team management software specifically designed for restaurants, offering a comprehensive suite of tools that streamline scheduling, reduce labor costs, and enhance team communication. The company fosters a culture that attracts and retains talent, as evidenced by their collaboration with industry leaders like Danny Meyer. Their commitment to technical innovation is demonstrated through their integrated solutions for scheduling, tip management, payroll, and their unique feedback tools, all of which are accessible via user-friendly mobile apps.
AI & Machine Learning
Consumer Software
B2B

Company Stage

Series C

Total Funding

$125.2M

Founded

2014

Headquarters

Saskatoon, Canada

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-5%

2 year growth

50%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Tableau
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
Excel/Numbers/Sheets
CategoriesNew
Finance & Banking
Growth & Marketing
Requirements
  • 4+ years of experience in performance marketing roles, preferably in SaaS
  • Hands-on experience building, managing and optimizing paid media campaigns with $1m+ annual budgets
  • Strong understanding of the software buying journey, with the ability to develop full funnel media campaigns that drive awareness through to acquisition
  • Proficiency in data analysis and reporting using data tools like GA4, Dreamdata, Tableau, and Excel/Google Sheets
  • Results oriented mindset - you pay special attention to KPIs like MQLs, CPLs, MRR, CAC, Payback, and more
Responsibilities
  • Develop and manage paid media campaigns across search, social, programmatic, b2b marketplaces and other channels
  • Monitor, analyze, and report on campaign performance, uncovering insights and optimization opportunities, with the goal of continuously improving lead volume and revenue efficiency metrics
  • Proactively develop new opportunities to build and nurture our audience at the top of funnel, working with Brand & Comms to tie content strategy to our media plan
  • Collaborate with Web Growth to develop our landing page strategy, while continually a/b testing content and creative
  • Work cross functionally with Integrated Marketing, Marketing Operations, Brand, Product, and Sales to ensure the effectiveness of our campaigns
  • Work with partners such as Google, Meta, Stackadapt, and other media vendors to stay updated on platform best practices, as well as identify and run campaigns with new, strategic media vendors
  • Stay up-to-date in restaurant tech news, SaaS marketing and advertising trends
Desired Qualifications
  • Previous experience in the restaurant-tech industry
  • Certifications in Google, Meta and/or Salesforce