Full-Time

Brand Lead

ALAC and U.S. Hispanic

Posted on 12/11/2024

Apple

Apple

10,001+ employees

Designs and sells consumer electronics and software

No salary listed

Expert

Coral Gables, FL, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
Requirements
  • 15+ years of experience in marketing communications, focusing on consumer products and services, either in a creative agency (in a client services or strategy function) or a global consumer brand.
  • Proficiency in English.
  • Available to travel domestic and internationally, up to 10%.
Responsibilities
  • Collaborate extensively with Project Managers, Advertising Managers, and Worldwide (WW) Brand Managers/Functional leads. Help prioritize, initiate, and coordinate marketing communication activities for each of our lines of business in the ALAC region and the U.S. Hispanic market.
  • Help lead the work for product launches, developing new local campaigns tailored to specific market objectives and opportunities, supporting marketing activities led by Channel that are implemented through partners.
  • Serve as the primary interface between WW and local Marcom teams, representing the perspectives, needs and opportunities of our markets to global counterparts.
  • Act as a central point of integration, cooperating with various functions outside Marcom, such as Apple Retail, Apple Services, Product Marketing, PR, Buzz, Sales, and Finance to establish objectives, define priorities, unlock proactive opportunities, and develop collaborative work.
  • Partner closely with our Strategy Lead with the goal of producing more relevant and impactful work. Contribute to the development of Marcom plans, defining strategic priorities, working around roadmaps and briefings, analyzing data & research, crafting opportunities and developing narratives to articulate these opportunities.
  • Uphold Apple’s standards for creative excellence, technical accuracy, and brand integrity, ensuring that all local work produced by internal teams and partners is aligned, protecting Apple’s intellectual property, rights, trademarks, and legal requirements. Maintain consistent brand positioning, tone of voice, and visual identity across all touchpoints.
  • Continuously seek and successfully implement new development and growth opportunities for your team of Brand Managers.
Desired Qualifications
  • You are self-motivated and think like an entrepreneur, with a talent for proactively growing a business using creative capital.
  • Adaptable, hands-on, proactive and a strategic problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey and lead projects from brief to completion.
  • Use sound judgment to prioritize and make effective decisions for product categories, aligned with the specific goals of the product marketing team.
  • Understand and support the creative process, balancing the needs of a creatively-led organization with an analytical and data-driven approach to marketing.
  • Experience working across diverse brands and consumer segments in Latin America and the U.S. Hispanic market, especially with major retailers and carriers brands as a differentiator.
  • You are an effective team builder who excels at fostering trust, building credibility and influencing multiple stakeholders in a highly matrixed organization.
  • Skilled at leading a team of experienced brand managers, creative directors, producers, and strategists to plan, manage, and implement marketing communications across all consumer touchpoints.
  • Resourceful, flexible, creative, and driven for results. Possess high energy, a positive attitude and commitment to contributing to an extremely collaborative culture.
  • Experience in producing large and complex integrated campaigns.
  • Excellent writing, visual storytelling, and presentation skills.
  • Passionate about Apple’s vision, brand, products and services.
  • Proficiency in Spanish and/or Portuguese.

Apple Inc. designs, manufactures, and sells a variety of technology products and services, including iPhones, iPads, Mac computers, Apple Watches, and Apple TVs. The company also offers services like the App Store, Apple Music, iCloud, and Apple Pay. Apple's products work together seamlessly, providing users with a cohesive experience across devices. A key aspect of Apple's strategy is its integrated approach, which combines hardware and software to enhance usability. Unlike many competitors, Apple focuses on creating a strong ecosystem that encourages customer loyalty through services like the Apple Card, which offers cash back on purchases, and a trade-in program that promotes device upgrades and recycling. Apple's goal is to maintain its leadership in the technology market by continuously improving its products and services while expanding into new areas like financial services and spatial computing.

Company Size

10,001+

Company Stage

IPO

Headquarters

Cupertino, California

Founded

1976

Simplify Jobs

Simplify's Take

What believers are saying

  • Apple's investment in chip fabrication could lower production costs and enhance profitability.
  • Apple Intelligence features may increase customer engagement and retention.
  • Collaboration with Air India expands Apple's ecosystem into travel and logistics.

What critics are saying

  • Smart Home Hub delay until 2026 may result in losing market share.
  • $500 billion investment in chip fabrication may not yield expected returns.
  • Privacy concerns may arise from AirTag-based lost luggage tracking.

What makes Apple unique

  • Apple's integrated hardware and software create a seamless user experience across devices.
  • The Apple Card enhances customer loyalty with up to 3% Daily Cash back.
  • Apple's trade-in program supports sustainability and incentivizes device upgrades.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Performance Bonus

Relocation Assistance

Employee Stock Purchase Plan

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