Full-Time

Brand Lead

ALAC and U.S. Hispanic

Posted on 12/11/2024

Apple

Apple

10,001+ employees

Designs and sells consumer electronics and software

No salary listed

Expert

Coral Gables, FL, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
Requirements
  • 15+ years of experience in marketing communications, focusing on consumer products and services, either in a creative agency (in a client services or strategy function) or a global consumer brand.
  • Proficiency in English.
  • Available to travel domestic and internationally, up to 10%.
Responsibilities
  • Collaborate extensively with Project Managers, Advertising Managers, and Worldwide (WW) Brand Managers/Functional leads. Help prioritize, initiate, and coordinate marketing communication activities for each of our lines of business in the ALAC region and the U.S. Hispanic market.
  • Help lead the work for product launches, developing new local campaigns tailored to specific market objectives and opportunities, supporting marketing activities led by Channel that are implemented through partners.
  • Serve as the primary interface between WW and local Marcom teams, representing the perspectives, needs and opportunities of our markets to global counterparts.
  • Act as a central point of integration, cooperating with various functions outside Marcom, such as Apple Retail, Apple Services, Product Marketing, PR, Buzz, Sales, and Finance to establish objectives, define priorities, unlock proactive opportunities, and develop collaborative work.
  • Partner closely with our Strategy Lead with the goal of producing more relevant and impactful work. Contribute to the development of Marcom plans, defining strategic priorities, working around roadmaps and briefings, analyzing data & research, crafting opportunities and developing narratives to articulate these opportunities.
  • Uphold Apple’s standards for creative excellence, technical accuracy, and brand integrity, ensuring that all local work produced by internal teams and partners is aligned, protecting Apple’s intellectual property, rights, trademarks, and legal requirements. Maintain consistent brand positioning, tone of voice, and visual identity across all touchpoints.
  • Continuously seek and successfully implement new development and growth opportunities for your team of Brand Managers.
Desired Qualifications
  • You are self-motivated and think like an entrepreneur, with a talent for proactively growing a business using creative capital.
  • Adaptable, hands-on, proactive and a strategic problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey and lead projects from brief to completion.
  • Use sound judgment to prioritize and make effective decisions for product categories, aligned with the specific goals of the product marketing team.
  • Understand and support the creative process, balancing the needs of a creatively-led organization with an analytical and data-driven approach to marketing.
  • Experience working across diverse brands and consumer segments in Latin America and the U.S. Hispanic market, especially with major retailers and carriers brands as a differentiator.
  • You are an effective team builder who excels at fostering trust, building credibility and influencing multiple stakeholders in a highly matrixed organization.
  • Skilled at leading a team of experienced brand managers, creative directors, producers, and strategists to plan, manage, and implement marketing communications across all consumer touchpoints.
  • Resourceful, flexible, creative, and driven for results. Possess high energy, a positive attitude and commitment to contributing to an extremely collaborative culture.
  • Experience in producing large and complex integrated campaigns.
  • Excellent writing, visual storytelling, and presentation skills.
  • Passionate about Apple’s vision, brand, products and services.
  • Proficiency in Spanish and/or Portuguese.

Apple Inc. designs, manufactures, and sells a variety of technology products and services, including iPhones, iPads, Mac computers, Apple Watches, and Apple TVs. The company also offers services like the App Store, Apple Music, iCloud, and Apple Pay. Apple's products work together seamlessly, providing users with a cohesive experience across devices. A key aspect of Apple's business model is its focus on both hardware and software, which allows for better integration and user satisfaction. Unlike many competitors, Apple emphasizes customer loyalty through offerings like the Apple Card, which rewards users with cash back, and a trade-in program that encourages device upgrades while promoting recycling. Apple's goal is to maintain its leadership in the technology market by continuously enhancing its product offerings and user experiences.

Company Size

10,001+

Company Stage

IPO

Headquarters

Cupertino, California

Founded

1976

Simplify Jobs

Simplify's Take

What believers are saying

  • Project Mulberry could revolutionize digital health, increasing Apple's ecosystem engagement.
  • Siri's AI enhancements in iOS 19 may improve user satisfaction and device attractiveness.
  • Partnership with Home Credit Philippines may boost iPhone 16e sales in Southeast Asia.

What critics are saying

  • Project Mulberry may face competition from Google Health and Amazon Care.
  • Privacy concerns over AI health initiatives could lead to backlash.
  • Vanessa Trigub's appointment may cause internal restructuring challenges in retail operations.

What makes Apple unique

  • Apple's Project Mulberry integrates AI into health monitoring, enhancing user engagement.
  • AI-powered Siri overhaul in iOS 19 boosts user interaction and device appeal.
  • Focus on spatial computing offers unique experiences, setting Apple apart from competitors.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Performance Bonus

Relocation Assistance

Employee Stock Purchase Plan

Company News

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Mar 30th, 2025
Health app's future AI assistant will tell you how to keep fit

According to Mark Gurman in Bloomberg's newsletter on Sunday, Apple is working on Project Mulberry.

Softonic
Mar 30th, 2025
Apple's Project Mulberry wants to change medicine forever: AI is the key

Apple is preparing to make a major leap in digital health with the launch of Project Mulberry, a new AI-powered health initiative expected in iOS 19.4.

9to5Mac
Mar 29th, 2025
Here's everything we're expecting with Siri and Apple Intelligence in iOS 19

Bloomberg's mark Gurman reported last year that Apple was working on a new Siri backend for iOS 19 - which he referred to as 'LLM Siri.'

NoypiGeeks
Mar 28th, 2025
Home Credit teams up with major retailers to offer exclusive deals for Apple iPhone 16e

Home Credit Philippines (HCPH), one of the top consumer finance providers in the country, has partnered with top Apple retailers to host a simultaneous midnight launch of the Apple iPhone 16e.

Gulf Articles
Mar 28th, 2025
Apple Announces WWDC 2025 Dates: Key Highlights and What to Expect

Apple has been working on a major AI overhaul for Siri, enabling:

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