RESPONSIBILITES:

• Have a working knowledge, instinct and ongoing curiosity about how companies’ public affairs priorities contribute to their business strategy and reputation building efforts.
• Keep a pulse on the news of the day and identify vulnerabilities, threats and opportunities for client reputation, with special attention to brand/industry crises, the intersection of public policy and business, and various points of view on societal issues.
• Learn and leverage monitoring tools to draft issue analyses for clients.
• Strong writer who can learn Zeno’s issues and crisis preparedness offerings and provide drafts to be refined under the guidance of senior team members.
• Craft thoughtful issue mitigation strategies, including identification of relevant voices.
• Build strong relationships with client and vendor contacts and proactively manage correspondence.
• Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
• Develop and manage media relations programs both defensive and offensive.
• Communicate with your account team to keep them abreast of timelines and deadlines.
• Manage multiple projects simultaneously meeting deadlines and budgets.
• Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed.
• Understand general principles of business and marketing and the role of PR in communications.
• Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.

QUALIFICATIONS:

• At least 2 years of experience in Corporate Communications and/or Public Affairs; agency or fast-paced experience preferred.
• Capability to work in a fast-paced environment and under tight time constraints.
• Bachelor’s degree in public relations or another related communications field.
• Interest in Corporate/B2B, Crisis and Issues; prior experience a plus.
• Collaborative spirit and results driven but can also take the proverbial ball and run with it.
• Demonstrate the ability to think strategically and holistically about client programs - can see the big picture while also managing daily details of multiple accounts.
• Develop media strategy and plan/execute a variety of media relations programs including company announcements, desk side tours and conference outreach.
• Excellent writing skills, demonstrated experience crafting newsworthy pitches, releases, contributed articles.
• Experience monitoring for traditional and social media coverage.
• Experience working directly with clients and actively participating in client meetings.
• Has an eye for trends and pays close attention to the news cycle.
• Highly organized.
• Proven success in building relationships with a variety of media and ability to tailor pitches and approach based on client/assignment.
• Wants to learn and wants to teach.