User Acquisition Manager
About the job
- At least 2 years of experience in mobile gaming user acquisition.
- Experience managing paid traffic profitably.
- Strong understanding of average revenue per user (ARPU), retention, lifetime value (LTV), effective cost per mille (eCPM), and cost per install (CPI) dynamics.
- Hands-on experience with Google Ads, Meta, and video networks; Google Ads and Meta are the main priorities.
- Experience running and scaling creatives through systematic testing.
- Fluent Russian.
- Manage campaigns operationally, calculate funnels, and set up campaigns technically.
- Analyze the effectiveness of advertising campaigns.
- Experience with ad-monetized word or puzzle games (IAA/hybrid).
- Experience with long-lifetime-value projects with 180+ day payback periods.
- Experience testing and scaling emerging ad networks.
About the company
Joyteractive is a mobile game developer and publisher that specializes in puzzle games for iOS and Android. Its products are designed to be both entertaining and mentally engaging, with difficulty that accommodates players across skill levels. The company creates and releases puzzle titles on mobile devices, monetizing through in-app purchases and advertising to offer players ways to enhance their experience or progress faster. This focus on puzzle-driven, cognitively challenging gameplay targets casual gamers looking for short, daily entertainment sessions. Joyteractive differentiates itself through its combination of technical expertise and strategic support, aiming to deliver distinctive, addictive puzzle experiences that stand out in the crowded mobile gaming market. Its goal is to entertain and challenge players while maintaining a competitive edge and growing its audience in the mobile puzzle space.
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- Joyteractive’s homepage says millions already play its puzzle games worldwide.
- August 2026 Google Play updates show active maintenance, bug fixes, and product investment.
- Hiring AI Unity and level-design roles in 2026 signals expansion beyond one title.
What critics are saying
- Cryptogram dependence creates existential risk if Google Play ranking falls in 2026.
- June-August 2026 reviews complain ads disrupt gameplay, hurting retention and monetization.
- GISMART LIMITED owns the developer listing, so capital and strategy depend on Gismart.
What makes Joyteractive unique
- Founded in 2023, Joyteractive builds only puzzle games, centered on Cryptogram.
- Cryptogram reached a 4.6 Google Play rating by August 2026.
- Remote-first studio, product-first mindset, and Gismart backing accelerate shipping and iteration.
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Benefits
- Paid Vacation
- Paid Sick Leave
- Flexible Work Hours
- Remote Work Options
- Professional Development Budget