CRM & Customer Engagement Lead
Amar Bank
CRM & Customer Engagement Lead
Amar Bank
Digital-first bank offering unsecured personal loans
We are looking for a Growth Application Circle Lead (Customer Data & Marketing Analytics Circle Lead) who will lead the development and utilization of our customer data ecosystem to drive acquisition, conversion, retention, and repeat business. In this role, you will own the Amar Bank & Tunaiku customer portfolio analytics, working closely with Data Engineering, Technology, Performance Marketing, Sales, Telesales, Collection and Product teams to transform fragmented customer and behavioral data into actionable insights and high-performing lifecycle campaigns.
Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel user growth, portfolio health, and retention.
Architect, scale, and maintain the enterprise digital MarTech stack—including Customer Data Platforms (CDPs), Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks—across all app, web, and paid channels.
Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
Enforce robust tracking standards—including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols—across internal campaigns, affiliates, and external agencies.
Eliminate manual reporting workflows by engineering centralized data models within cloud data warehouses (e.g., BigQuery, Snowflake), serving as the single source of truth for marketing operations.
Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics—from ad impression to conversion, repeat loan/purchase.
Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce customer acquisition cost (CAC) and improve overall conversion rates.
Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
6+ years of progressive experience in Marketing Analytics, MarTech, or Revenue Operations with direct exposure to both digital and offline/partner channels.
Advanced expertise in BI tools (Looker, Tableau, Power BI) and complex data modeling in Excel/Google Sheets.
Familiarity with telephony/dialer integrations, engagement platforms (MoEngage), and retention/loyalty tracking mechanics (e.g., Tada, Xoxoday).
Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integrations, and agency reporting standards.
Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams and external partners
Industry experience in large customer based company such as Banking, Financial Services (Fintech/Multifinance), E-commerce, or leading digital agencies.
Experience managing Moengage platform and work with Telesales and Collections.
Amar Bank is a digital-first bank in Indonesia focused on financial inclusion for the unbanked and underbanked, offering digital lending, mobile banking, and embedded finance. Its Tunaiku platform uses big data and predictive analytics to process unsecured personal loans, often within 24 hours, for individuals and MSMEs. The bank launched Senyumku, a cloud-based, mobile-only app built with Google that uses AI to help customers manage money and build savings, and it provides an embedded banking SDK for partners to offer payments and loans. Originating as PT Anglomas International Bank and later rebranded after a 2014 acquisition by the Tolaram Group, Amar Bank aims to expand access to affordable financial services through technology, partnerships, and a stock-market-backed growth path.
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