Senior Retail Marketing Specialist

About JD Group

Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.

This is JD Sports

As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?

Role Overview

The Senior Retail Marketing Executive takes full strategic and operational ownership of the planning, execution, and financial control of retail marketing campaigns across the JD store network. This role serves as a senior subject matter expert within the department, responsible for optimizing the end-to-end campaign pipeline — from initial asset planning to final in-store implementation.

Key Responsibilities

• End-to-End Campaign Management: Plan and manage the lifecycle of retail marketing campaigns, including the full coordination of distribution lists, store allocations, print production, and dedicated budgets.
• Store Request Governance: Review, evaluate, and approve marketing material and localized campaign orders placed by the store network.
• Platform Management: Take full ownership of managing the internal marketing platform designed for campaign workflow tracking and collateral allocation.
• Asset & Inventory Control: Maintain fully updated databases regarding store layout capacities, in-store marketing support, and promotional material inventories.
• Technical Sourcing: Demonstrate an advanced understanding of POSM (Point of Sale Materials) and print manufacturing processes to continuously identify and implement structural improvements in a fast-paced retail environment.
• Compliance & Incident Resolution: Monitor real-time campaign rollouts and audit store implementations. Track operational incidents, deliver swift problem-solving, and report status updates to leadership
• Budget Tracking & ROI: Supervise and report on budget status, tracking production costs, shipping fees, and financial variances while proactively proposing cost-saving materials and workflow enhancements.
• Stakeholder Liaison: Act as a central, high-influence link between corporate Marketing, Retail Operations Directors, third-party suppliers, and store leadership to champion integrated campaign rollouts.
• Management of a Retail Marketing Executive

Skills & Experience Required

• High level verbal and written English.
• 4+ years of experience in a similar role.
• Degree in Marketing, Communication, or similars.
• Full flexibility and willingness to travel frequently.

What We Offer 

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.

As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing salaries & benefits:

• II Level (ccnl Commercio), Salary Range offered: €31.429,16 - €36.000 gross per year
• Meal Vouchers (€8 a day)
• Staff Discount on qualifying purchases across Group retail stores and online
• Soft Welfare: corporate partnerships (the Vipdistrict and Well Makers platforms) and access to the Thelus platform
• Personal development opportunities to learn and develop at work

The list of these activities is provided by way of example only and is not exhaustive; consequently, the Company may legitimately request that you carry out other duties relating to the same role, should this be necessary for the Company’s smooth operation.

Please include in your CV your consent to the processing of your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation.

This advertisement is open to candidates of both genders, in accordance with Laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03.

The large number of applications our company receives requires careful consideration. If you do not hear from us within the first two weeks of applying, please feel free to explore other opportunities or keep an eye on our Career Page and follow our LinkedIn page to stay updated on all vacancies.

Fascia Salariale 31429.16 - 36000 EUR