Global Customer Segment Manager - Customer Segments & Strategic Marketing

BERNER pushing the limits – for those who dare more
Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.

For our Group Sales & Marketing function, we are looking for a Global Customer Segment Manager – Strategic Marketing (f/m/d). In this role, you will work as part of our Strategic Marketing and Segment Management team, focusing on customer and market segments across Mobility, Construction and Industry. You will translate market, customer and competitor insights into segment strategies, go-to-market priorities, application roadmaps and sales enablement input.

YOUR TASKS

• Define global strategy for dedicated market segments
• Enable and drive profitable growth of respective market segments
• Own omni-channel go-to-market strategy, target groups and value proposition for assigned market segments
• Continuously monitor markets, adjust segment strategy where required and derive root causes for budget deviations
• Represent the market segment globally as expert within the matrix organization, towards management and cross-functional stakeholders
• Act as ambassador for the market segment, related customer groups and salesforce
• Define and drive growth plans; align growth initiatives across functions and with local counterparts
• Guide and steer local Segment Experts across Europe
• Monitor and support local execution of go-to-market strategies and steer KPIs on financial and strategic progress
• Ensure consistency between sales budgets, strategic priorities and go-to-market activities

YOUR PROFILE

• Successfully completed university studies (Diploma/Master’s degree)
• Several years of experience in strategy, marketing or commercial steering/controlling
• Experience in an international environment
• Several years of project management and/or leadership experience in complex organizational structures
• Sound experience and ideally a network within the construction and/or automotive aftermarket industry
• B2B sales understanding and customer-centric mindset
• Strong problem-solving capabilities in a structurally changing environment
• Very good analytical, presentation, communication and persuasion skills, combined with commitment and flexibility
• Team-oriented personality with the ability to challenge, align and drive change in complex organizations
• Entrepreneurial mindset and hands-on mentality
• Fluent German and English skills, written and spoken

WHY BERNER?

• Job bike leasing (JobRad)
• Commuting allowance
• Wellpass membership & corporate benefits
• Company pension scheme
• Opportunities for further training
• Technically modern equipped workplace
• Free beverages and fresh fruit at the workplace
• Company restaurant in Künzelsau or meal vouchers in Cologne
• Attractive conditions for our products in the BERNER online shop

Apply Now – We’re Excited to Meet You!

Please submit your application via our online form, including your availability and salary expectations.

The BERNER Group is a European trading company serving professionals in the mobility, construction, and industrial sectors. We are the leading B2B specialist and an innovative manufacturer of chemical products. Our purpose is:
“We are pushing the limits of the possible for the shapers of a better tomorrow.”
With our strong brands - BERNER, BTI by BERNER, and CCS - we empower our customers to keep their businesses running successfully.

Join our team and shape the future with us!

The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more.Together, we push our own limits and contribute to shape a better tomorrow.