Product Marketing Strategy Associate

Join us to shape the future of product and content marketing for the Japan Marketing and Funds Business. Collaborate with talented professionals, develop storytelling narratives, and make a meaningful impact on client engagement. Be part of a team that values creativity, collaboration, and continuous growth and is passionate about elevating content quality and visibility.

As a Product Marketing Strategy Associate in the APAC Product and Content Marketing team, you will create impactful content that drives our marketing strategies and client engagement in Japan. You will work closely with business partners, subject matter experts, and marketing specialists. You will use your expertise to ensure every deliverable is relevant, differentiated, and actionable, helping us connect with intermediaries, financial advisors, and end investors. 

Job Responsibilities

• Author new client materials for the initial public offering (IPO) and post-IPO periods in collaboration with Investment Specialists, Client Advisors, and the Client Reporting team.
• Manage the details of strategic content marketing initiatives, product messaging, and creative development for online and offline use, from concept development to delivery.
• Manage the scheduling, maintenance and production including data update, and content refresh processes for existing regular client materials.
• Review campaigns and other marketing collateral to ensure product information and value propositions are appropriately presented and advertised.
• Track and review focus product performance; generate recommendations based on reporting, learnings, established best practices, and the competitive landscape.
• Works in collaboration with subject matter experts product area/asset class to drive strong relationships and efficiencies with LOB partners
• Optimize content formats and messaging across client segments, channels, asset classes, and vehicles, including social media, paid media, and search.
• Ensure content complies with internal standards and external requirements, adapting to evolving regulations and guidelines.

Required Qualifications, Capabilities, and Skills 

• Bachelor’s degree in finance, economics, journalism, or a related field, with a minimum of 5 years of related marketing experience.
• Product knowledge and a good understanding of Japan’s competitive landscape; able to conceptualize, structure, and craft sales narratives based on differentiated positioning.
• Proven experience developing marketing materials end-to-end with a strong marketing lens (e.g., packaging investment data and insights into differentiated, compelling narratives and effective visual presentations for target audiences).

• Exceptional attention to detail, holding deliverables to the highest standard of accuracy — driven by a quality-first mindset grounded in rigorous review, audit discipline, and strong controls.

• Self-motivated and proactive, with the ability to own responsibilities independently; data-driven mindset and strong analytical judgment to recommend clear, actionable follow-ups.

• Native-level spoken and written Japanese, with good spoken and written English.

• Strong working knowledge of LLM, Microsoft Office, Bloomberg or Morningstar.
• Highly effective at building and maintaining collaborative relationships with stakeholders, including team and project management and day-to-day coordination.
• Excellent time management and project management skills, including experience coordinating editorial projects.

Preferred Qualifications, Capabilities, and Skills 

• Experience in investment or financial content creation and marketing across APAC markets.
• Strong leadership and interpersonal skills, with the ability to coordinate across teams.
• Passion for creating client-engaging content and measuring impact to drive improvement.
• High adaptability and comfort navigating ambiguity while managing multiple priorities.
• High degree of independence and respect for diverse perspectives and working styles.
• Experience in optimizing content formats across channels.
• Familiarity with digital marketing tools and generative AI to support content creation.