Full-Time

Principal Engineer

Madhive

Madhive

201-500 employees

Programmatic TV advertising platform with targeting

Compensation Overview

$250k - $280k/yr

Remote in USA

Remote

Category
Software Engineering (1)
Required Skills
gRPC
Kubernetes
Airflow
BigQuery
Machine Learning
Postgres
Docker
Go
Terraform
Firebase
Google Cloud Platform
Requirements
  • At least 15 or more years of experience in building scalable backend systems.
Responsibilities
  • Lead the design and development of Madhive's real-time bidding system, ensuring efficient execution of advertising campaigns, real-time auction responses, win tracking, and event monitoring.
  • Spearhead the creation of robust data pipelines capable of handling massive data volumes, enabling data movement, aggregation, maintenance, and transformation into actionable insights that drive the platform.
  • Architect and develop both external and internal APIs, facilitating seamless integration across the platform, including custom reporting for ad-hoc analysis and programmatic activation of ad campaigns.
  • Collaborate with cross-functional teams to enhance the tech stack, which primarily resides within the Google Cloud Platform, and leverage technologies such as Golang, gRPC, BigQuery, Postgres, Airflow, Bigtable, Docker, Spanner, Firebase, Kubernetes, and Terraform.
  • Contribute to the design and implementation of ad-tech-scale data and machine learning solutions.
  • Partner with executive leadership to establish strategic visions.
  • Foster a culture of open and transparent communication across the organization.
  • Coach others on how to navigate challenging conversations with courage.
  • Support emerging leaders and inspire individuals in their professional development.
Desired Qualifications
  • Bonus points for expertise in technologies from the stack and experience in architecting petabyte-scale data pipelines, consumer-grade APIs, or high-performance distributed systems.

MadHive provides a full-stack platform for programmatic TV advertising in Connected TV (CTV) and OTT. It serves broadcasters, brands, agencies, and ad tech platforms, offering tools to plan campaigns, forecast performance, build RFPs, and manage dayparts (airing ads at specific times). The platform also delivers advanced reporting, brand lift studies, and web/mobile attribution to measure campaign impact. It stands out with its decisioning engine and data mapping that cover 100% OTT markets across 210 US DMAs, allowing precise targeting of hard-to-reach audiences. Revenue comes from fees for using the platform and services, with customizable options for clients to bring their own data, order systems, or deal IDs. The company’s goal is to help clients plan, execute, and measure TV ad campaigns more accurately and quickly, improving performance and accountability in the evolving CTV advertising space.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$306.4M

Headquarters

New York City, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Peter Jones appointed SVP strategic sales, leveraging 20 years CTV experience.
  • Invested in Precise.AI with Jim Wilson as CEO for data innovation.
  • Deloitte Technology Fast 500 recognizes Madhive's rapid growth.

What critics are saying

  • Trade Desk captures 60% CTV spend, eroding Madhive's local share in 12-24 months.
  • Amazon DSP bundles Prime Video inventory, outcompeting Madhive in 6-12 months.
  • Google Privacy Sandbox eliminates cookies, crippling Madhive attribution in 3-6 months.

What makes Madhive unique

  • Madhive covers 100% of OTT markets across 210 US DMAs.
  • Madhive's decisioning engine enables precise hard-to-find audience targeting.
  • Madhive offers customizable data integration and omnichannel DSP for local media.

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Benefits

Remote Work Options

Flexible Work Hours

Conference Attendance Budget

Company News

The Gridley Herald
Oct 13th, 2025
The Gridley Herald | Press Releases

Local newspaper covering the Gridley region in the heart of California | Press Releases

MarTech360
Oct 13th, 2025
Madhive Invests in Precise.AI, Underscoring Commitment to Data-Driven Innovation for Local Media

As part of this move, Jim Wilson will become CEO of Madhive.

MarTech360
Jun 5th, 2025
Madhive Launches Fraud-Free Guarantee to Safeguard Local Advertisers, Elevating Trust and Transparency in Digital Media

Madhive, the leading unified operating system for local media, has announced the launch of its Fraud-Free Guarantee, a bold initiative aimed at safeguarding local advertisers from fraudulent activity and reinforcing transparency across the digital advertising ecosystem.

TheDesk.net
Jun 4th, 2025
Madhive announces Fraud Free Guarantee for local ad buyers

Madhive says it is doubling down on its efforts to promote high-quality advertising inventory to prospective buyers of all sizes by introducing a new Fraud Free Guarantee that will help reduce risk and enhance outcomes.

Cision
May 19th, 2025
Madhive Enhances Data Partnership With Datonics, The Industry'S First Certified Carbonneutral® Data Provider

"By extending the availability of our data through Madhive's platform, we are partnering with a leader in local CTV and helping businesses to reach customers through this growing channel," said Michael Benedek