About

MadHive specializes in programmatic advertising for Connected TV (CTV), offering tools that help clients plan, execute, and measure their TV ad campaigns. The platform allows users to predict performance, create Request for Proposals (RFPs), and manage ad scheduling to target specific audiences. A standout feature is its decisioning engine and data mapping, which enables precise targeting across all Over-The-Top (OTT) markets in the U.S. The goal is to improve the effectiveness of TV advertising through customizable solutions that integrate clients' data.

Simplify's Take

What believers are saying

• The acquisition of Frequence enhances MadHive's omnichannel capabilities, making it a more attractive option for enterprise and agency clients.
• Recognition on Deloitte's Technology Fast 500™ list underscores MadHive's rapid growth and market leadership.
• Strategic hires like Jim Wilson as President and Evan Simeone as Chief Product Officer bring seasoned expertise to drive further innovation and expansion.

What critics are saying

• The highly competitive nature of the CTV advertising market could pressure MadHive to continuously innovate to maintain its edge.
• Integration challenges with newly acquired companies like Frequence could disrupt operations and delay service enhancements.

What makes Madhive unique

• MadHive's decisioning engine and data mapping capabilities cover 100% of OTT markets across 210 domestic DMAs, offering unparalleled audience targeting precision.
• The platform's comprehensive suite of tools, including campaign planning, performance prediction, and custom reporting, sets it apart from competitors who may offer only fragmented solutions.
• MadHive's ability to integrate client-specific data and order management systems provides a level of customization that is rare in the programmatic advertising space.

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