About

MadHive focuses on programmatic advertising in the Connected TV (CTV) space, providing tools for clients to plan, execute, and measure their ad campaigns. Its platform allows for performance prediction, RFP creation, and precise scheduling of ads to target specific audiences. The company stands out with its decisioning engine and data mapping that cover all Over-The-Top (OTT) markets in the U.S., enabling effective audience targeting. MadHive aims to enhance clients' advertising strategies by delivering insights and tools that improve campaign performance.

Simplify's Take

What believers are saying

• The acquisition of Frequence enhances MadHive's omnichannel capabilities, making it a more attractive option for enterprise and agency clients.
• Recognition on Deloitte's Technology Fast 500™ list underscores MadHive's rapid growth and market leadership.
• Strategic hires like Jim Wilson as President and Evan Simeone as Chief Product Officer bring seasoned expertise to drive further innovation and expansion.

What critics are saying

• The highly competitive nature of the CTV advertising market could pressure MadHive to continuously innovate to maintain its edge.
• Integration challenges with newly acquired companies like Frequence could disrupt operations and delay service enhancements.

What makes Madhive unique

• MadHive's decisioning engine and data mapping capabilities cover 100% of OTT markets across 210 domestic DMAs, offering unparalleled audience targeting precision.
• The platform's comprehensive suite of tools, including campaign planning, performance prediction, and custom reporting, sets it apart from competitors who may offer only fragmented solutions.
• MadHive's ability to integrate client-specific data and order management systems provides a level of customization that is rare in the programmatic advertising space.

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