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About Madhive
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
Overview
MadHive specializes in programmatic advertising for Connected TV (CTV), providing tools that help clients plan, execute, and measure their ad campaigns. Its platform includes features for performance prediction, custom reporting, and audience targeting across 210 domestic Designated Market Areas (DMAs) in the US. What sets MadHive apart is its decisioning engine and data mapping capabilities, which allow for precise targeting of hard-to-find audiences. The company's goal is to enhance the effectiveness and efficiency of TV advertising for its diverse clientele.
Simplify's Take
What believers are saying
- Partnership with S&P Global Mobility creates a specialized CTV marketplace for automotive.
- Expanded Experian integration enhances precision in local CTV ad targeting.
- Fraud-Free Guarantee initiative boosts trust and transparency in digital advertising.
What critics are saying
- Competition from established CTV players like Roku and Amazon could capture market share.
- Privacy regulations like CCPA and GDPR may require significant compliance adjustments.
- Reliance on third-party data providers poses risks if partnerships are disrupted.
What makes Madhive unique
- MadHive integrates blockchain for secure ad verification and fraud prevention.
- The platform covers 100% of OTT markets across 210 US DMAs.
- MadHive offers customizable solutions, allowing clients to use their own data and systems.
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Funding
Total Funding
$306.4M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Conference Attendance Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 4%2 year growth
↑ 9%Madhive, the leading unified operating system for local media, has announced the launch of its Fraud-Free Guarantee, a bold initiative aimed at safeguarding local advertisers from fraudulent activity and reinforcing transparency across the digital advertising ecosystem.
Madhive says it is doubling down on its efforts to promote high-quality advertising inventory to prospective buyers of all sizes by introducing a new Fraud Free Guarantee that will help reduce risk and enhance outcomes.
"By extending the availability of our data through Madhive's platform, we are partnering with a leader in local CTV and helping businesses to reach customers through this growing channel," said Michael Benedek
Madhive, the leading technology company for local Connected Television advertising (CTV), today announced a partnership with Polk Automotive Solutions from S&P Global Mobility to create a local CTV marketplace for the U.S. auto industry.
Madhive, the leading technology company for local connected television (CTV) advertising, today announced an expanded collaboration with Experian, a global data and technology company, to provide local media markets broader access to Experian marketing audiences.
Madhive is Hiring for 9 Jobs on Simplify!
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About Madhive
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
Madhive is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today