Gray Media taps Madhive's omnichannel platform to drive local performance at scale. Gray Media selects Madhive DSP to drive smarter ad results. By Madhive 4 hours ago Gray Media, the nation's largest owner of top-rated local television stations and digital assets, has expanded its advertising capabilities through a strategic partnership with Madhive, the leading DSP and AI solutions partner purpose built for local media, further accelerating Gray's ability to deliver data-driven, high-performance campaigns for local businesses and agencies nationwide. "At Gray, we've built our business on a commitment to innovation and collaboration. Partnering with Madhive aligns with our vision for the future of local media, providing the technology and insights needed to drive smarter planning, greater efficiency, and stronger outcomes. We look forward to working together to diversify and accelerate innovation across our portfolio," said Mike Braun, Chief Digital Officer of Gray Media. This partnership unifies Gray Media's dominant local media footprint and trusted audience relationships with Madhive's full stack advertising solution, enabling advertisers to execute smarter planning, activation, optimization, and measurement across the campaign lifecycle through a more streamlined workflow. Gray will also gain access to Maverick AI, Madhive's enterprise intelligence layer that leverages billions of data points across a decade of local performance data to generate actionable insights for media sellers, advertising operations teams, and executives alike. "Gray Media's trusted local brands and deep regional relationships are prime examples of the critical role local media plays in our communities. With the right technology, that trusted connection to communities is what ultimately drives outcomes for advertisers," said Jim Wilson, CEO of Madhive. "Local outcomes start with local delivery. Madhive is - and always has been - committed to best in class local campaign delivery, and democratizing access to the same enterprise-grade technology, intelligence, and automation that has historically been reserved for national brands, while maintaining the local expertise and market knowledge to move the needle on real business outcomes." As part of the partnership, Gray Media will leverage Madhive's end-to-end platform, including: * Maverick AI, Madhive's enterprise intelligence layer that accelerates campaign planning, activation, optimization, and measurement through AI-powered insights and automation * Access to exclusive political audiences and voter insights through leading data partnerships with L2, Tunnl, Data Trust, TargetSmart, and more * A new generation of Maverick AI Agents that embed local-first intelligence directly into campaign workflows, helping advertisers move seamlessly from strategy to execution and performance optimization * Access to premium streaming and video inventory from leading publishers, including Disney, Paramount, Roku, Tubi, Warner Bros. Discovery, and more - including in-game live sports * Advanced audience intelligence powered by a robust data marketplace and device graph built to help advertisers reach highly qualified consumers with precision * Madhive's Fraud Free Guarantee, providing transparent, verified, and protected campaign delivery Built specifically for the operational complexities of local advertising, Madhive serves as the technology backbone for many of the industry's leading broadcasters and agencies. The company's omnichannel ad platform helps media organizations sell, execute, and optimize thousands of campaigns every day, combining premium media access, proprietary local intelligence, and AI-powered automation to drive measurable results. About Madhive Madhive is the leading DSP and AI solutions partner built specifically for local media, brands, and agencies. Its unified operating system empowers media organizations to sell, plan, activate, optimize, and measure advertising campaigns across channels. Powered by Maverick AI and more than a decade of proprietary local intelligence, Madhive helps advertisers drive better outcomes while enabling media companies to scale revenue, improve operational efficiency, and unlock new growth opportunities. Trusted by many of the nation's leading media organizations, Madhive powers 50,000+ campaigns every day.

Madhive appoints Luke Valvano as Chief Financial Officer. Madhive, the leading DSP and AI solutions partner built specifically for local brands and agencies, today announced the appointment of Luke Valvano as Chief Financial Officer. The hire marks a [...]. By Madhive May 12, 2026 Madhive, the leading DSP and AI solutions partner built specifically for local brands and agencies, today announced the appointment of Luke Valvano as Chief Financial Officer. The hire marks a significant milestone in Madhive's leadership expansion as the company accelerates adoption of its suite of products and solutions for agencies and media enterprises. "Madhive's mission is to empower the evolution of local media and our appointment of Luke as CFO strengthens our leadership team to deliver on that mission," said Jim Wilson, CEO of Madhive. "Luke's trusted leadership spanning both financial strategy and a broader advertising ecosystem makes him uniquely suited to joining us as we drive our next chapter of omnichannel growth." Luke Valvano is a seasoned financial executive with over 20 years of experience and a deep background in navigating the fragmented systems of digital and out-of-home media to deliver streamlined, scalable results. He will oversee Madhive's financial strategy and execution, supporting the high-velocity transition of local media sales toward AI-driven planning, activation, and measurement. "Madhive has created a market-leading DSP that redefined what is possible for local media," said Valvano. "As CFO, I am excited to help lead a company that prioritizes its evolving solutions including Maverick's AI solutions and other technological innovation and operational automation and excellence. We are giving local media the sophisticated technology to turn complex digital strategies into measurable, high-growth results that protect and expand their bottom line." Most recently, Valvano served as Chief Financial Officer of Intersection and Treasurer of CityBridge, where he oversaw the company's global financial operations and guided the companies through a period of transformation, growth, and significant capital activity. A seasoned executive with deep roots in the media and tech landscape, Luke has a proven track record of driving operational excellence and sustainable growth at scale. Prior to Intersection, he held senior leadership positions at Great Bowery and Titan. He began his career in the Transaction Services and Audit divisions at KPMG. With over 400 employees, the appointment reflects Madhive's continued investment in top-tier talent as it cements its role as the leading platform for planning, analytics, and outcomes for local media. The company has earned the trust of media leaders including Fox, Hearst, and News-Press & Gazette, and continues to expand its digital advertising hub for local, offering both managed and self-service solutions. About Madhive Madhive is the only unified operating system built to empower local media companies to scale their advertising businesses and extend their reach to new audiences. Madhive's customizable end-to-end platform supports the entire campaign lifecycle from proposal generation and planning to omnichannel buying, real-time optimization, and measurement. With robust workflow software that integrates seamlessly into existing systems, Madhive equips sellers with powerful tools to drive revenue. Trusted by leading local media enterprises like Fox, Scripps, and Hearst, as well as agencies such as Lifebrands, Madhive powers over 30,000 campaigns for small and medium-sized businesses every day. To learn more, visit Madhive.com.