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Overview
MadHive provides a full-stack platform for programmatic TV advertising in Connected TV (CTV) and OTT. It serves broadcasters, brands, agencies, and ad tech platforms, offering tools to plan campaigns, forecast performance, build RFPs, and manage dayparts (airing ads at specific times). The platform also delivers advanced reporting, brand lift studies, and web/mobile attribution to measure campaign impact. It stands out with its decisioning engine and data mapping that cover 100% OTT markets across 210 US DMAs, allowing precise targeting of hard-to-reach audiences. Revenue comes from fees for using the platform and services, with customizable options for clients to bring their own data, order systems, or deal IDs. The company’s goal is to help clients plan, execute, and measure TV ad campaigns more accurately and quickly, improving performance and accountability in the evolving CTV advertising space.
About Madhive
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
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Simplify's Take
What believers are saying
- Gray Media partnership expands distribution across local broadcasters nationwide.
- Premium inventory access from Disney, Roku, Paramount, Tubi, and WBD strengthens demand.
- Vertical partnerships in politics and automotive create higher-value local targeting.
What critics are saying
- Inventory dependence on publishers weakens margins if access tightens or fees rise.
- Broadcasters can internalize DSP functions, reducing Madhive's distribution leverage.
- Fraud or attribution errors would damage trust in its guarantee and platform.
What makes Madhive unique
- Local-first DSP unifies planning, activation, optimization, and measurement.
- Maverick AI embeds local campaign intelligence into seller workflows.
- Fraud Free Guarantee positions Madhive as a trusted CTV execution layer.
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Funding
Total Funding
$306.4M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Conference Attendance Budget
Company News
Local newspaper covering the Gridley region in the heart of California | Press Releases
As part of this move, Jim Wilson will become CEO of Madhive.
Madhive, the leading unified operating system for local media, has announced the launch of its Fraud-Free Guarantee, a bold initiative aimed at safeguarding local advertisers from fraudulent activity and reinforcing transparency across the digital advertising ecosystem.
Madhive says it is doubling down on its efforts to promote high-quality advertising inventory to prospective buyers of all sizes by introducing a new Fraud Free Guarantee that will help reduce risk and enhance outcomes.
"By extending the availability of our data through Madhive's platform, we are partnering with a leader in local CTV and helping businesses to reach customers through this growing channel," said Michael Benedek
Madhive is Hiring for 8 Jobs on Simplify!
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About Madhive
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
Madhive is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today