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About Madhive
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$298M
Headquarters
New York City, New York
Founded
2016
Overview
MadHive specializes in programmatic advertising for Connected TV (CTV), providing tools that help clients plan, execute, and measure their ad campaigns. Its platform includes features for performance prediction, custom reporting, and audience targeting across Over-The-Top (OTT) markets in the US. What sets MadHive apart is its decisioning engine and data mapping capabilities, which allow for precise targeting of hard-to-find audiences. The company's goal is to enhance the effectiveness and efficiency of TV advertising for its diverse clientele.
Simplify's Take
What believers are saying
- Increased demand for privacy-focused advertising aligns with MadHive's blockchain integration.
- The rise of cross-platform measurement tools complements MadHive's customer intent data capabilities.
- The shift towards programmatic advertising in CTV benefits MadHive's comprehensive solutions.
What critics are saying
- Competition from established CTV players like Roku and Amazon could pressure MadHive's market share.
- Rapid evolution of privacy regulations may increase MadHive's operational costs.
- Reliance on third-party data providers poses risks if partnerships face disruptions.
What makes Madhive unique
- MadHive integrates secure blockchain technology for privacy-focused advertising solutions.
- The platform covers 100% of OTT markets across 210 US DMAs.
- MadHive offers customizable solutions, allowing clients to use their own data and systems.
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Funding
Total Funding
$298M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Conference Attendance Budget
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 1%2 year growth
↑ 9%Madhive, the leading technology company for local connected television (CTV) advertising, today announced an expanded collaboration with Experian, a global data and technology company, to provide local media markets broader access to Experian marketing audiences.
Local connected television ad tech company Madhive selected Samba TV, a provider of TV technology for audience data and omni-screen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner.
Alliant partners with Madhive, providing local marketers access to high-quality audiences optimized for TV.
MoneyLion has appointed Pinterest and Google veteran Jon Kaplan as its first chief revenue officer (CRO). In his new position, Kaplan will focus on expanding MoneyLion’s market share and leveraging the company’s data assets to create new revenue opportunities, the financial technology ecosystem firm said in a Monday (June 24) press release. “Jon’s impressive track record at Pinterest and Google showcases his ability to drive massive growth and innovation,” Dee Choubey, co-founder and CEO of MoneyLion, said in the release. “His expertise will be crucial as we empower our users to make their best financial decisions and expand our market presence.”
Frequence joins Madhive in local digital advertising merger.
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About Madhive
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$298M
Headquarters
New York City, New York
Founded
2016
Madhive is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today