Work Here?
About Madhive
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
Overview
MadHive specializes in programmatic advertising for Connected TV (CTV), offering tools that help clients plan, execute, and measure their ad campaigns. Its platform allows users to predict performance, create RFPs, and manage ad scheduling to target specific audiences effectively. A standout feature is its decisioning engine, which enables precise audience targeting across all Over-The-Top (OTT) markets in the US. MadHive aims to improve the efficiency of TV advertising by providing customizable solutions and detailed performance insights.
Simplify's Take
What believers are saying
- The rise of programmatic advertising in CTV is expected to grow by 20% annually.
- MadHive's acquisition of Frequence enhances its omnichannel marketing capabilities.
- The expansion of 5G networks boosts mobile video consumption, enhancing mobile attribution services.
What critics are saying
- Increased competition from established CTV players like Roku and Hulu.
- Rapid evolution of privacy regulations may require costly compliance measures.
- Dependence on third-party data providers like Experian and Samba TV poses risks.
What makes Madhive unique
- MadHive integrates secure blockchain technology for privacy-focused advertising solutions.
- The platform covers 100% of OTT markets across 210 US DMAs.
- MadHive offers customizable solutions allowing clients to use their own data and systems.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$306.4M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Conference Attendance Budget
Growth & Insights and Company News
6 month growth
↑ 24%1 year growth
↑ 2%2 year growth
↑ 9%Madhive, the leading technology company for local Connected Television advertising (CTV), today announced a partnership with Polk Automotive Solutions from S&P Global Mobility to create a local CTV marketplace for the U.S. auto industry.
Madhive, the leading technology company for local connected television (CTV) advertising, today announced an expanded collaboration with Experian, a global data and technology company, to provide local media markets broader access to Experian marketing audiences.
Local connected television ad tech company Madhive selected Samba TV, a provider of TV technology for audience data and omni-screen measurement, as its preferred automatic content recognition-based (ACR) TV audience partner.
Alliant partners with Madhive, providing local marketers access to high-quality audiences optimized for TV.
MoneyLion has appointed Pinterest and Google veteran Jon Kaplan as its first chief revenue officer (CRO). In his new position, Kaplan will focus on expanding MoneyLion’s market share and leveraging the company’s data assets to create new revenue opportunities, the financial technology ecosystem firm said in a Monday (June 24) press release. “Jon’s impressive track record at Pinterest and Google showcases his ability to drive massive growth and innovation,” Dee Choubey, co-founder and CEO of MoneyLion, said in the release. “His expertise will be crucial as we empower our users to make their best financial decisions and expand our market presence.”
Madhive is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today
Legal & Compliance
1 Open Roles
People Also Viewed
Discover companies similar to Madhive
About Madhive
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$306.4M
Headquarters
New York City, New York
Founded
2016
Madhive is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today
Legal & Compliance
1 Open Roles
People Also Viewed
Discover companies similar to Madhive