Paytm Labs

Digital payments, loans, investments, and insurance

Growth Management

Growth MarketingConfirmed live in the last 24 hours

Full-timeNoida, Uttar Pradesh, IndiaNo salary listedIn-person

About the Job

Requirements

Six to nine years of experience in growth management, product growth, business strategy, or lifecycle marketing.
Experience in Tier-1 product, consumer internet, or fintech companies, preferably in high-scale growth environments.
A proven track record of driving gross merchandise value, transaction growth, merchant engagement, and retention.
Strong understanding of UPI and payments, merchant behavior, cohort analysis, segmentation, and funnel optimization.
Experience with data-led growth and experimentation, including growth analytics, hypothesis testing, and A/B testing.
Experience with lifecycle management, customer segmentation, and data-driven retention and win-back strategies.
Strategic thinking, stakeholder management, and cross-functional collaboration skills.
Experience leading teams or owning growth charters, with high ownership and a bias for execution.
Ability to operate effectively in a fast-paced, ambiguous, and data-driven environment.

Responsibilities

Own and drive UPI gross merchandise value and transaction growth, improving merchant engagement, transaction frequency, and overall business performance.
Identify and address declining activity among high-value merchants, focusing on retention, reactivation, and churn reduction.
Develop strategies to increase Paytm’s share of merchant transactions and strengthen its market position.
Build targeted growth strategies using merchant segmentation, Pareto-based analysis, and cohort performance to improve engagement and retention.
Track key performance indicators, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
Design targeted engagement, retention, and win-back initiatives, including active-to-soft-churn interventions.
Partner with Product, Engineering, Data, Marketing, and Business teams to identify growth opportunities and execute scalable initiatives.
Lead growth charters, mentor team members, and foster a culture of ownership, analytical thinking, and execution.

Desired Qualifications

Familiarity with AI and agentic capabilities to enhance growth initiatives, automation, or personalization.

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies. The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale.

Key Responsibilities:

- UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.

- High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.

- Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position.

- Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.

- Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.

- Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.

- Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.

- Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.

What We’re Looking For:

- 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.

- Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.

- Proven track record of driving GMV, transaction growth, merchant engagement and retention.

- Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.

- Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.

- Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies.

- Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus.

- Strong strategic thinking, stakeholder management and cross-functional collaboration skills.

- Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.

- Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.

Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in India.

Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Requirements at a Glance

Experience Level: Senior, Expert

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

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