Head of Brand Management

Job Description

• Brand Strategy Development: Understand the passions and tensions of the consumers in all the markets while working collaboratively with market research teams, and create both regionally and locally relevant strategies for both equity and affordability. 

• Brand Health Ownership: Set clear KPI’s for key brand metrics such as TOM, Closeness and key attributes. Deep dive into data to understand the growth progress and improvement areas and work towards achieving all targets. 

• Campaign Management & Execution: Organize and manage multiple campaigns from start to finish, ensuring efficient communication, feedback incorporation, and timely delivery. Oversee a 360-degree campaign perspective, including brand and media ideation, influencer management, social content management, ATL plans with regional teams/local teams/agencies, and OOH creative assets.

• Budget Management: Oversee and manage the regional marketing budget to ensure deliverables are met.

• Leadership & Ownership: Lead large projects and oversee end-to-end processes, demonstrating autonomy and strong project management.

• Collaboration: Work closely with regional and local cross-functional teams for alignment and to achieve topline and bottom-line objectives, and be responsive to new ideas.

• Team Management: Lead and grow a talented team of 3-5 people.

Qualifications

• Minimum of 8 years of relevant experience in brand management or consumer marketing.

• Candidates with experience in E-commerce/FMCG/grocery retailers would be a plus

• Excellent communication and presentation skills especially in English

• Strong commercial acumen and analytical mindset, with the ability to interpret data and drive results in a dynamic, fast-paced environment.

• Highly organized and detail-oriented, with a strong sense of accountability and ownership.

• Proven ability to manage priorities and navigate high-pressure situations with sound judgment.

• A proactive and dependable team player, committed to achieving team objectives and driving market growth.

• Bachelor’s degree in Marketing, Business Management, or a related field.

Additional Information

• Flexible working hours
• Home Office 2 x a week
• 5 weeks of vacation
• Flexible benefits which you can use for things like a MultiSport card, a cafeteria/benefits package, orders from Foodora, or for investments
• A wide range of inclusive and flexible benefits including paid leave for your child’s first day of kindergarten or school, birthday day, wedding, funeral, IVF treatment, and gender affirmation, as well as the option of full home office upon return from parental leave or before birth for partners of future mothers or adoptive parents (beyond statutory requirements)
• On-site massages and circuit training
• Free ice cream, unlimited fruit, and coffee
• Employee discounts on Alza, Smarty, O2 and others
• Advanto – the option to withdraw earned wages anytime during the month
• A unique opportunity to implement ideas that change the way of eating and shopping
• Modern, pleasant, and dog & children friendly office in DOCK IN, Prague 8

On top, your total compensation may include other benefits described above and equity and/or variable bonuses for pre-defined roles. This is the initial hiring range for this role and level. If at any point during the process we determine your experience and scope better align with a different role, we'll be happy to review & share it with you, before moving forward to the next stage of the process!