Full-Time

Localization Strategy Manager

Posted on 10/31/2024

AllTrails

AllTrails

51-200 employees

Digital platform for trail guides and maps

Consumer Software
Social Impact

Compensation Overview

$95k - $115kAnnually

Mid

Remote in USA

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Amplitude
SQL
JIRA
Web Development
Looker
Requirements
  • 3+ years of experience scaling complex, global programs and/or working on strategy
  • 2+ years experience working on International strategy, translations, or localizations
  • Experience with Smartling or similar translation platforms
  • Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing
  • Experience identifying KPIs and reporting on goals and progress
  • Basic knowledge of SQL, Excel, and tools like Looker, Preset, Amplitude etc,
  • Previous experience working with web and app development teams and using platforms like JIRA
  • Ability to self pilot and navigate ambiguity while getting cross functional buy in
  • Scrappy, creative problem solver for whom no job is too big or too small
  • Empathy, open-mindedness, and humility
  • Passion for the outdoors
Responsibilities
  • Ensuring high-quality translation of our product and marketing suite, including our website, mobile apps, campaign emails and more
  • Developing KPIs and providing ongoing reporting for selected markets, tracking the impact of initiatives implemented
  • Evaluating and communicating progress of localization efforts on a regular basis to key stakeholders
  • Helping inform research to understand global user needs, preferences, cultural differences, competitive environment, and any local insights that will help drive strategic decision making
  • Partnering closely with leadership, and cross-functional teams (design, marketing, engineering, research, etc.) to bring features and product to market

AllTrails provides a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a large collection of hand-curated trail maps, reviews, photos, and activity recordings through its mobile app and website. The platform is supported by a community of over 20 million users who contribute content, allowing individuals to filter trails based on various criteria, save favorite trails, and create bucket lists. AllTrails operates on a freemium model, offering a free version with essential features and a premium subscription, AllTrails Pro, which includes advanced features like offline map access and real-time overlays. The company stands out by actively engaging its user community and participating in environmental conservation efforts, donating 1% of its annual sales to related nonprofit organizations. The goal of AllTrails is to enhance outdoor experiences for nature lovers and adventure seekers.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$221.6M

Headquarters

San Francisco, California

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • AllTrails' Apple Watch support enhances hands-free trail exploration for users.
  • Partnerships with Travel + Leisure GO offer bookable outdoor adventures, expanding user engagement.
  • The rise of eco-tourism aligns with AllTrails' focus on sustainable outdoor exploration.

What critics are saying

  • Increased competition from apps like Komoot may erode AllTrails' market share.
  • Shift towards at-home fitness solutions could impact AllTrails' user engagement.
  • Free AllTrails+ memberships may temporarily decrease subscription revenue.

What makes AllTrails unique

  • AllTrails offers a vast collection of hand-curated trail maps and user reviews.
  • The platform supports offline map access, enhancing usability in remote areas.
  • AllTrails' community-driven content enriches user experience with diverse trail insights.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE