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Publicis Groupe

Runs advertising and digital transformation services

Director, Data Science & Analytics

Data ScienceConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$135.4k - $216.7k /yrIn-person

About the Job

Requirements

  • At least 10 years of experience in media analytics, digital analytics, marketing analytics, data science, or a related discipline.
  • Deep experience with paid media measurement, including the tools, methodologies, and data required to evaluate media effectiveness.
  • Strong knowledge of attribution, marketing mix modeling, incrementality, experimentation and testing, and survey-based measurement.
  • Strong understanding of ETL processes, data transformation, automation, and data pipeline architecture and how they support analytics at scale.
  • Ability to translate complex data and analytical findings into clear, compelling business stories and recommendations.
  • Experience presenting to and influencing senior-level client stakeholders.
  • Experience leading analytics projects and multidisciplinary teams while ensuring consistently high-quality outputs.
  • Experience directly managing, coaching, and developing analytics talent.
  • Ability to operate across analytics, media, marketing technology, and client strategy, connecting technical capabilities with business needs.

Responsibilities

  • Partner with account and other leadership to develop scopes of work, deliverables, staffing plans, and analytics roadmaps aligned to client priorities.
  • Lead the development and quality of work across measurement planning, data strategy, reporting automation, dashboarding, analytics, and insights.
  • Shape measurement strategies across paid media, connecting campaign performance to broader marketing and business objectives.
  • Own and lead presentations, including strategic recommendations, and client proposals.
  • Serve as the Data Science & Analytics lead for new business opportunities, owning measurement, data strategy, and analytics components of pitches and proposals.
  • Advise clients and internal teams on approaches including attribution, marketing mix modeling, incrementality, testing, surveys, and other media measurement methodologies.
  • Help define scalable approaches to ETL, data transformation, reporting automation, and data pipeline architecture that support reliable and actionable media analytics.
  • Contribute to the continued evolution of the media Data Science & Analytics practice through thought leadership, new methodologies, toolkit development, and vendor and platform assessments.
  • Partner across media, strategy, technology, and other disciplines to turn data into compelling stories and actionable recommendations.
  • Lead, coach, and mentor team members, providing quality assurance, professional development, and strategic guidance across client engagements.

Desired Qualifications

  • Media, digital, or advertising agency experience is strongly preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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