Marketing & Outreach Specialist

Job Description

Building Services Department has an outstanding opportunity for Marketing & Outreach Specialist to join their team.

About this Opportunity

The Marketing & Outreach Specialist plays a creative and leadership role for all communication and marketing efforts associated with Custodial Services and UW Recycling.  This position performs program administration, exercising independent judgment and decision-making in establishing long-range goals, objectives, and strategies for the design, development, coordination, and implementation of a comprehensive marketing program within the Building Services Department (BSD). The position exercises substantial responsibility for program success by utilizing specialized knowledge to identifying resources and establishing policies, methods, and procedures that promote and educate the campus-wide community, as well as internal and external stakeholders.  The position also ensures that program activities conform to departmental, institutional and regulatory policies and regulations.

This position reports to the UW Recycling Manager, supports the BSD senior leadership team and indirectly reports to the Director of Building Services Department. This position often works closely with the UW Facilities Communications team.

Key Responsibilities

Outreach Communication Strategy and Execution (45%)

·        Manage multiple medium to large projects at any given time, including workgroup initiatives, pilot programming, and cross-functional initiatives that actively support the department’s values, mission, and vision.

·        Develop and implement long-range goals, timelines, objectives and department wide strategies. Work to grow, continuously improve, and evaluate the Building Services Department program that provides custodial and waste reduction solutions to support the health of our campus and our planet. 

·        Coordinate with the UW Facilities Customer Care team and the UW Facilities Communications team to integrate and to identify and resolve gaps in the customer experience. Administer and report on customer service survey and monitor social media engagement.

·        Develop and manage comprehensive, research-driven marketing and communication campaigns. Lead the work in implementing the communication/marketing strategies developed for Custodial Services and UW Recycling. Design and implement communication plans for strategic planning efforts and supporting initiatives.

·        Develop and manage the implementation of design standards, style guides and comprehensive branding strategies for Custodial Services and UW Recycling. Create and implements graphic identity and branding systems.

·        Develop and implement long-range goals, objectives and strategies. Administer and report on customer service survey. Track and monitor engagement of communications programs.

·        Assume a leadership role in organizing and conducting community outreach, education and public relations events. Administer budgets and meet other reporting requirements of the Custodial Services and UW Recycling marketing programs.

Content Development (40%)

·        Develop, design, write, edit and publish communications materials for print, online and video formats to promote Custodial Services and UW Recycling programs – including advertisements, brochures, flyers, letters, presentations, reports and social media content.  The content promotes complex and ever-changing sustainable practices, including green cleaning, waste management and waste reduction. 

·        Develop graphic design elements and layouts for annual reports, signage, labels, and promotional items.

·        Conduct research, interviews, take photos or videos and create original written content for UW Facilities and UW Sustainability blog articles.  Explain and promote the important yet often hidden work of custodial and waste workers to large campus-wide and greater community audiences.

·        Research, write and market content to campus media partners with the goal of gaining the widest possible favorable exposure for Custodial Services and UW Recycling and the University of Washington.

·        Prepare, publicize, conduct and attend presentations, workshops, meetings, and other events with University faculty, staff and students and external guests.

Teamwork and University Engagement (15%)

·        Support department leadership and team members with their continuous process improvement program and initiatives by developing goals, visual materials, and communications support.

·        Work with other UW departments, units and campuses to create and implement strategies to promote products and services identified as important to the University. 

·        Coordinate with UW Facilities Communications, Creative Communications and UW Marketing to assure that marketing and communication initiatives reflect University branding and priorities. Work with external agencies and entities to develop and coordinate communication strategies for information that has an impact on the University community. Participate in UW Marketing's process for development and implementation of University-wide branding and identity standards and strategies.

·        Coordinate with other on-campus and off-campus marketing, public information and news organizations to ensure that information concerning Custodial Services and UW Recycling programs are current and accurately reflect departmental goals.

·        Represent UW Facilities, Custodial Services and UW Recycling at University meetings and at meetings or conferences with the general public. Interact with clients, faculty, staff, governmental agencies, vendors and the public regarding policies and procedures for Custodial Services and UW Recycling when necessary. Serve on various committees within the University and related organizations.

·        Stay informed of industry trends and best practices.

·       Perform other duties as required.

Required Qualifications

To be considered for this opportunity your application must demonstrate you meet both the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification, and/or registration.

Minimum Qualifications

Applicants who do not meet these qualifications WILL NOT be forwarded to the Hiring Department.

·        Bachelor’s degree.

·        Four (4) years of directly related experience in administering a communications program, marketing, graphic design or a related field.

·        Proficiency with Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Microsoft Office Suite; Canva, and social media platforms.

·        Demonstrated strong writing, editing, communication and presentation skills including the ability to write and edit content for general and targeted audiences as well as the production of high-quality printed materials. 

·        Demonstrated excellent interpersonal and oral/written communication skills; ability to work successfully with people at all levels throughout the organization and with a wide range of constituencies.

·        Excellent organizational skills; ability to work independently and successfully coordinate multiple tasks within project priorities; demonstrated flexibility to meet changing/unpredictable needs.

·        Demonstrated cultural competency through communications, service and team interaction.

·        Demonstrated experience developing and implementing marketing strategies.

·        Demonstrated experience with event and outreach planning and management.

·        Strong project management background.

Preferred Qualifications

·        Experience working in the public or higher education sectors.

·        Possession of a valid Washington State driver’s license.

·        Knowledge of video editing

·        Experience working in the public or higher education sectors and promoting sustainable practices, including green cleaning, waste management and waste reduction.

Working Conditions

• Must be able to work in a non-smoking environment.

• Regular and predictable attendance is required.

• Work is normally performed in a typical interior/office environment; however, work sometimes include incidental outdoor or fieldwork with exposure to the elements and variable weather conditions.

• Must be able to efficiently and effectively travel locally to alternate work sites as needed.

About the Team

UW Facilities manages the University’s buildings, infrastructure and land, with more than 1,100 employees in a variety of fields. The Asset Management group includes Capital & Space Management, Real Estate, Sustainability and other teams responsible for planning and workload management. The Operations group includes Project Delivery, Maintenance & Construction, Campus Energy, Utilities & Operations, Building Services, Transportation Services and Safety. Supporting these groups are the Business Intelligence & Information Technology group and the Finance & Administration group. Please visit the UW Facilities web page for more information: https://facilities.uw.edu/

Building Services Department (BSD) consists of Custodial Services and UW Recycling.  The department of over 300 employees provides cleaning and waste services while promoting a clean and environmentally sustainable campus. The Marketing & Outreach Specialist works in the UW Recycling office. The UW Recycling team is a small but mighty group that serves as materials collectors, contract administrators, education and outreach experts, waste diversion innovators and sustainability enthusiasts for the UW Seattle campus. Learn more: www.uwrecycling.com

Compensation, Benefits and Position Details

Pay Range Minimum:

$88,008.00 annual

Pay Range Maximum:

$92,004.00 annual

Other Compensation:

-

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW 

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.  

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. 

Our Commitment 

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected]. 

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.