About Bonside

Small businesses create the majority of new jobs in America, yet the infrastructure that helps them grow hasn't kept pace. Accessing capital, expanding to new locations, and making operational decisions are still slower, more fragmented, and more manual than they should be.

Bonside is building AI-powered infrastructure that helps physical businesses grow. We combine modern software, intelligent underwriting, and deep industry expertise to help great operators access the resources they need to expand.

Today, we manage more than $150M in capital, work with hundreds of growing businesses, and are trusted by nationally recognized brands like José Andrés Group and F45. We're backed by leading investors and partner with some of the largest owners and operators in commercial real estate.

We're still in the early chapters, which means every person on the team has an outsized opportunity to shape the product, influence the business, and build something thousands of operators feel.

The Role

We're looking for someone to own the top of Bonside's funnel: how great operators find us and start working with us.

It's a high-velocity seat where you're the first point of contact with brick-and-mortar operators across the country. The role is focused by design and you'll own the first and most important step: bringing the right operators onto the platform. You'll be speaking with multiple founders and execs a day and ushering them into the world of Bonside.

Your focus makes the role high-leverage, and your scope grows as we expand into new products and categories.

What You'll Own

Close operators onto the platform

Run single-call closes to bring operators onto Bonside.
Move at high velocity—many reps, fast cycles, clean handoffs.
Pass qualified operators to the capital team for product conversion.

Build the machine

Influence the funnel and turn what works into repeatable plays.
Keep the pipeline clean and the numbers visible—weekly and monthly.
Feed market signal back to the team to sharpen targeting and product.

What We're Looking For

3–5 years in a sales role—ideally an SDR who's grown into a junior AE.
You love the close and the reps. Measurable, short-cycle wins energize you more than owning one long, complex deal.
Highly organized and process-oriented—you manage competing priorities without losing momentum.
Exceptional written and verbal communicator; you build credibility fast with founders and senior operators.
Hungry and goal-oriented—you take pride in your pipeline and get creative to meet your goals.AI-native. You reach for tools to move faster by default.
Growth mindset: mastering one part of the funnel reads as a launchpad, not a ceiling.

Location

NYC-based; hybrid, 3 days/week in our DUMBO office 🌉

About the company

Bonside provides growth capital to brick-and-mortar businesses, especially in healthcare, beauty, wellness, food and beverage, and medical care, helping them grow without giving up equity. It uses a Repeatable Revenue Agreement (RRA), a financing instrument that offers capital advances without guarantees, collateral, or spending restrictions, and with repayment tied to monthly revenues. This means payments rise and fall with the business’s revenue, and the capital is repaid based on seasonal and operational performance rather than a fixed schedule. Compared with typical lenders, Bonside is different because it aligns repayment with actual business performance, avoiding equity dilution and rigid terms while serving multi-location businesses. The company’s goal is to support growth for brick-and-mortar stores by providing flexible capital and actionable insights that match their revenue cycles.

Company Size

11-50

Company Stage

Early VC

Total Funding

$4.9M

Headquarters

New York City, New York

Founded

2020

Get referred to Bonside

See people who can refer or advise you

Simplify's Take

What believers are saying

November 2025 i80 partnership lifted total available capital above $130 million.
Bonside says all 50 investments have delivered zero defaults and target-beating returns.
Landlord-facing Scorecards can shorten leasing diligence for Kimco and Nuveen tenants.

What critics are saying

Bonside’s November 2025 i80 facility increases dependence on concentrated capital partners.
Its public claims of zero defaults rest on only 50 investments, limiting proof.
A recession, tenant closures, or expansion slowdown would crush RRA collections fast.

What makes Bonside unique

Bonside’s Scorecard standardizes brick-and-mortar underwriting across 20-plus operational metrics.
Neha Govindraj launched Bonside in June 2023 for non-dilutive RRA financing.
Kimco Realty and Nuveen backed Scorecard adoption in May 2025.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Hybrid Work Options
Company Equity

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Yahoo Finance

Nov 13th, 2025

Bonside Furthers Brick-and-Mortar Growth with $100M i80 Group Capital Partnership

Bonside furthers brick-and-mortar growth with $100M i80 Group capital partnership. i80 Group, the global credit platform and private investment firm, will partner with Bonside to provide growth capital to the brick-and-mortar industry, leveraging Bonside's financial technology NEW YORK, Nov. 13, 2025 /PRNewswire/ - Bonside, a brick-and-mortar credit platform, announces a $100M strategic partnership with i80 Group, a private investment firm. This partnership will accelerate funding to growing service-based physical businesses via Bonside's Repeatable Revenue Agreement (RRA). Dylan Mark, SVP at i80 Group, said "high quality brick-and-mortar businesses lack access to efficient financing for new location growth. Bonside has developed an innovative capital and technology product to underwrite the nuances of the sector. We are excited to be supporting Bonside's expansion." The RRA is enabled by AI-powered technology that analyzes brick-and-mortar data to build credit views for businesses. Through accounting system connectivity, historical data is standardized into the Bonside Scorecard - a dashboard featuring a quadrant assessment populated from 20+ weighted, industry-tailored metrics, alongside an operational and financial overview. Bonside can create a Scorecard for any retail tenant, from single-unit operators to national chains, establishing a universal credit language for non-public brands. To date, all of Bonside's 50 investments have been driven by Scorecards, with portfolio performance delivering zero defaults and exceeding multi-year return targets. This strategic partnership with i80 Group brings Bonside's total available capital to over $130 million and will further enable funding reach and frequency. The Bonside Scorecard delivers much-needed transparency that benefits the broader brick-and-mortar ecosystem, in addition to unlocking capital for new location growth. Through platform-embedded functionality brands can share credit outputs with property managers and landlords for prospective retail spaces - further reducing transaction costs and barriers to growth for the industry Neha Govindraj, Founder of Bonside, said "In building an industry-specific credit platform, we are elevating a meaningful part of the economy: the physical world. This capital partnership with i80 Group is in service to that mission. Through innovative applications, we are creating foundational infrastructure for brick-and-mortar, bringing together businesses, providers, and capital markets." About Bonside Bonside is a brick-and-mortar credit platform based in NYC. It publicly launched in June of 2023, to provide intelligence and capital to concepts, at scale. In May of 2025 Bonside also announced strategic equity partnerships with real estate investment trust Kimco Realty and global investment manager Nuveen Real Estate.

PR Newswire

Nov 13th, 2025

Bonside Secures $100M for Growth Expansion

Bonside has announced a $100 million strategic partnership with i80 Group to boost funding for brick-and-mortar businesses. This collaboration will utilize Bonside's AI-powered Repeatable Revenue Agreement (RRA) to provide efficient financing for service-based physical businesses. The RRA uses a Scorecard system to analyze business data, offering a universal credit language for non-public brands.

PR Newswire

May 18th, 2025

Bonside Scorecard Launches Alongside Strategic Partnership With Kimco Realty And Nuveen Real Estate

This partnership will support the launch of Bonside's forthcoming proprietary underwriting toolNEW YORK, May 18, 2025 /PRNewswire/ -- Today, Bonside , a technology company that provides financial underwriting and funding to brick-and-mortar businesses, announces a strategic partnership with leading real estate investment trust Kimco Realty and global investment manager Nuveen Real Estate. As part of this partnership, both firms made equity investments in Bonside and will be among the first users of the company's new proprietary underwriting product, the Bonside Scorecard, designed to help commercial landlords more efficiently assess the creditworthiness and risk of new and existing non-credit retail tenants.The Bonside Scorecard brings much-needed standardization to how commercial landlords evaluate the financial and operational health of retail tenants. Built on the same underwriting process that drives Bonside's own investment decisions, and 37 transactions to date, the tool enables landlords to quickly and effectively assess tenant performance via accounting software data.At the nucleus of Bonside is the ability to analyze, standardize and capitalize the rise of non-credit retail. By emphasizing the fundamentals of physical retail, Bonside serves the category with specificity — weighing metrics like 4-wall EBITDA, COGS, labor ratios, and 20+ other industry-specific metrics to bring purpose-built underwriting and an investment-grade mentality to the brick-and-mortar economy. For landlords, this means streamlining and standardizing the tenant diligence process and holistic risk assessments at the property and portfolio level. For tenants, it removes friction and inconsistency, allowing rising concepts to compete for sought-after spaces and sign leases without manual effort.This partnership marks a major milestone in Bonside's growth and furthers its mission to define, and service, the brick-and-mortar economy

Finance Info

Oct 28th, 2023

Bonside raises $5M to finance brick-and-mortar stores

Bonside raises $5M to finance brick-and-mortar stores.

TechCrunch

Jun 7th, 2023

Bonside Launches With $4.35M To Provide Growth Capital To Brick-And-Mortar Businesses

Online shopping is typically where much of the commerce financing has focused on over the past three years. However, during this time, some retailers that started in e-commerce are diversifying and going the brick-and-mortar route. That’s probably because 54% of consumers still prefer to go into a physical store.Like other businesses, they need money for a shop, but finding financing isn’t easy. Banks have been slow to offer better growth capital options, while some startups — such as Onramp Funds — focus on e-commerce. And venture capital isn’t for every business.Enter Bonside, a financing platform designed for brick-and-mortar businesses that provides growth financing through revenue. Today, the company launched out of beta with an equity financing round of $4.35 million from a group of investors, led by Floating Point, that also includes 81 Collection, TMV and Philz Coffee’s Jacob Jaber.“Venture capital is a beautiful instrument for tech businesses or businesses seeking some form of hockey stick growth, but it’s less transferable if you’re going after a slightly more linear growth or not a software play,” Bonside founder and CEO Neha Govindraj told TechCrunch

Bonside

Growth Lead

About the job