Full-Time
Director of Lifecycle Marketing
Confirmed live in the last 24 hours
Provides credit-building financial products
Senior, Expert
Remote in USA
- 10+ years of experience in marketing or a related field with focus on lifecycle or retention marketing
- B2C marketing experience in complex customer data environments (Fintech or Credit Card experience is a plus)
- Experience in fast pace, scaling organizations with complex customer journeys
- In-depth, hands-on experience with CRMs, and marketing automation platforms, building complex multi-channel user flows (Braze is a plus, but includes Responsys, Iterable, Urban Airship, etc.)
- Strong leadership skills, with the ability to define and articulate a vision, build rapport with stakeholders, and champion team members to move projects forward
- Expertise in customer segmentation strategies and subscriber management across multiple channels (email, push, sms), deliverability and CAN-SPAM laws
- HTML & templating language knowledge to coach the team on messaging builds
- Experience in leading and growing marketing teams with desire and ability to get hands dirty
- Extreme comfort with ambiguity
- Experience using reports and dashboards to identify trends to inform marketing strategies - Excel, Tableau or other BI tools etc. (don’t worry, we have an analytics team to help)
- MBA is strongly desired
- Lead the strategy for personalized lifecycle programs involving email, push, and sms communications to increase core business and customer KPIs
- Gain a deep understanding of our customer data to develop personalized customer messaging flows that drive business and customer outcomes
- Build and support a team of mission-driven lifecycle marketers
- Own engagement, activation, cross-sell, and retention KPIs, aligning with product, analytics, and others to develop roadmaps to drive business outcomes
- Partner with product teams to develop strategies & messaging direction to enhance product and feature adoption and engagement
- Define and manage the lifecycle marketing team operational motion to improve efficiency
- Drive hypothesis driven testing frameworks & strategy to improve KPIs, and own the monitoring, and reporting of lifecycle marketing to surface results and trends to leadership
- Work with analytics partners to evolve measurement & optimization strategies
- Partner with product marketing, design, and copy to develop best-in-class creatives and share insights that inform positioning and messaging strategies across the organization
- Work with marketing operations to improve workflows and usage of our marketing engagement platform and related systems
Self Financial, Inc. specializes in providing accessible financial products like the Credit Builder Account and secured Self Visa® Credit Card, which enable individuals to build their credit profiles without a hard credit check. This company stands out in the financial sector by offering services that report customers' rent and utility payments to credit bureaus, ensuring they receive credit for regular bills. This proactive approach in supporting financial growth and credit education in a supportive and transparent manner makes it a commendable workplace for those interested in fostering financial empowerment and innovation.
Company Stage
Series E
Total Funding
$127.8M
Headquarters
Austin, Texas
Founded
2015
6 month growth
↑ 9%1 year growth
↑ 29%2 year growth
↑ 71%Benefits
Company Equity in the form of RSUs
Quarterly performance-based bonuses
Generous employer-paid health, vision, & dental insurance coverage
Flexible vacation policy
Educational assistance
Free gym membership
Casual dress code
Team building events and activities
Remote work arrangements/ flexible work schedule
Paid parental leave