User Acquisition Marketing Manager (Game)
About the job
- At least five years of hands-on user acquisition experience in mobile gaming or apps.
- At least two years of experience managing people and teams.
- Deep knowledge of the mobile growth stack, including mobile measurement partners, mediation, analytics, software development kits, ad networks, and demand-side platforms.
- Strong analytical ability and comfort with user acquisition data tools, including turning insights into action.
- Ability to manage complex projects in a fast-moving environment.
- A strong working relationship with at least one significant ad network.
- Fluent English communication.
- Lead, mentor, and grow a team of user acquisition specialists, ensuring executional excellence and achievement of performance goals.
- Own and execute user acquisition strategy across company products, managing large-scale budgets across Meta, Google Ads, TikTok, Unity Ads, AppLovin, demand-side platforms, and other channels.
- Optimize acquisition performance by analyzing key performance indicators such as cost per install, return on ad spend, act date, and cohort-level metrics at the network, campaign, and geographic levels.
- Build and maintain strong relationships with strategic partners and ad networks.
- Continuously assess and improve user acquisition workflows, tools, and processes for efficiency and scale.
- Collaborate with cross-functional teams to ensure effective execution and maximize available resources.
- Conduct market research and competitive analysis to stay ahead of trends.
- Experience with hybrid casual or in-app-purchase-driven user acquisition is strongly preferred.
- Passion for music and gaming is a plus.
About the company
Amanotes publishes mobile music games and apps that let users interact with music through rhythm-based gameplay. Its titles, including Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats, are distributed on Google Play and the iOS App Store as part of a catalog of over 30 games and apps. The company differentiates itself as a leading Southeast Asian publisher with a global reach, boasting billions of downloads and tens of millions of monthly active users across its portfolio. Its goal is to deliver engaging interactive music experiences and grow its community of players and creators.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Hồ Chí Minh City, Vietnam
Founded
2014
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Simplify's Take
What believers are saying
- Balancy's 2026-04-23 deployment cuts engineering bottlenecks and speeds events across 30-plus games.
- Amanotes expanded distribution on Amazon Appstore, Huawei App Gallery, WeChat Mini Games, and YouTube Playables.
- Amanotes says it has 70 million monthly active users and 4 billion downloads, supporting monetization.
What critics are saying
- Amanotes headcount fell 7.3% from 2023 to March 2026, signaling efficiency pressure.
- Google Play and Apple App Store dependency crushes margins if rankings or policies shift.
- Amanotes lacks a durable non-gaming business; music-game hits fade, and portfolio breadth dilutes focus.
What makes Amanotes unique
- Amanotes dominates music games, with 3.5 billion downloads and 30-plus titles, updated 2026-08-20.
- Its 2026 Balancy partnership centralizes LiveOps across Magic Tiles 3 and Tiles Hop.
- Amanotes licenses music and personalizes gameplay through NCS and Reactional Music partnerships.
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Benefits
- Flexible Work Hours
- Remote Work Options
- Paid Vacation
- Paid Sick Leave
- Stock Options
- Professional Development Budget
- Conference Attendance Budget
- Performance Bonus
- Profit Sharing
- Health Insurance
- Mental Health Support
- Meal Benefits