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PT Link Net Tbk

High-speed broadband and cable TV provider

Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSouth Tangerang, South Tangerang City, Banten, IndonesiaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Business Administration, or a related field is required.
  • At least 10 years of relevant marketing experience is required, preferably with strong business-to-business marketing exposure.
  • At least 8 years of experience in a managerial or leadership role is required, preferably managing multi-segment marketing initiatives.
  • Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics is required.
  • A strong understanding of market and customer insights, strategic partnerships, and channel marketing is required.
  • Experience developing and executing marketing strategies, campaigns, and demand generation programs is required.
  • Strong business acumen and the ability to translate market insights into actionable marketing strategies are required.
  • Excellent communication, presentation, influencing, and stakeholder management skills are required.
  • Strong strategic thinking, leadership, problem-solving, innovation, and adaptability are required.
  • Demonstrated ability to lead, coach, and develop a high-performing marketing team is required.

Responsibilities

  • Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines.
  • Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions.
  • Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns.
  • Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies.
  • Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel.
  • Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints.
  • Oversee integrated marketing campaigns and content across digital, social media, website, search engine optimization and search engine marketing, email, advertising, and other relevant channels.
  • Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships.
  • Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth.
  • Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance.
  • Establish marketing key performance indicators, monitor campaign performance and return on investment, and provide regular reports and strategic recommendations to senior management.
  • Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives.

Desired Qualifications

  • Strong business-to-business marketing exposure is preferred.
  • Experience managing multi-segment marketing initiatives is preferred.

About the Company

PT Link Net Tbk

High-speed broadband and cable TV provider

Link Net Tbk provides high-speed broadband and cable TV services in Indonesia, serving both homes and businesses mainly in Greater Jakarta, Surabaya, and Bandung. It uses Hybrid Fiber Coaxial (HFC) and Fiber to the Home (FTTH) networks, with DOCSIS 3.0, to deliver internet speeds up to 1 Gbps and offer a range of TV content through a subscription model. The service works by delivering internet and TV over a mixed fiber and coax network, with customers paying monthly fees for access. The company differentiates itself through its dominant market position (about 98% of Indonesia’s NGBB share), extensive network infrastructure, and ongoing upgrades to maintain speed and reliability for both residential and enterprise customers. Its goal is to maintain leadership in Indonesia’s broadband and cable TV market by expanding capacity, upgrading technology, and delivering reliable services for individuals and businesses.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Jakarta, Indonesia
Founded
1996

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