Onstar Product Strategy Assistant Manager

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The Product Strategy Assistant Manager provides support in overseeing the lifecycle management of OnStar Digital Services, including the development and execution of marketing strategies through positioning, messaging, and various cross-functional marketing activities in support of business objectives. This role involves understanding the customer, competition, and segment dynamics, identifying market trends, and preparing for the next generation of products.

• Collaborate in developing and executing global product strategies and plans to achieve organizational goals.
• Support product development throughout its lifecycle, ensuring alignment with business objectives.
• Assist in championing consumer, product, and competitive insights through research and analysis.
• Contribute to integrated 4P marketing plans and go-to-market (GTM) strategies, including earned media, pricing and incentives, distribution, communications, and product packaging.
• Help develop target audience, product positioning, and key messages; support enterprise communication strategies.
• Assist in approving marketing content and messaging focused on consumer insights and segment trends (RFP, Research, USPs).
• Partner with product, engineering, and design teams for portfolio execution.
• Engage with sales teams to achieve business goals and interface with the dealer network.
• Assist in product information efforts.
• Contribute to strategic product lifecycle plans, including developing and executing positioning, product launches, go-to-market plans, and initiatives to optimize sales.
• Understand the customer, competition, and segment dynamics, identifying market trends and appropriate packaging for next-generation products.
• Support product launches for current and future programs.
• Assist in product marketing initiatives to optimize product engagement and sales.
• Provide input on creative work in terms of scope, key messages, and customer target.
• Demonstrate a deep passion for the customer journey, a consumer-first mindset, and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.

Additional Job Description

Requirements:

• Bachelor’s degree required 
• Minimum 2 years of experience in product strategy, marketing, or a related field
• Strong analytical skills and the ability to translate data into actionable insights

Skills and Abilities: 

• Ability to work well in a complex team environment 
• Ability to work effectively with others  
• Ability to effectively manage multiple assignments and prioritization to meet deadlines 
• Ability to synthesize data into critical information 
• Ability to make/recognize effective trade-off decisions that balance multiple considerations 
• Excellent oral and written communications skills  
• Highly developed presentation skills both in the development and delivery of presentation 
• Proven ability to use complex data to form in-depth analytical insights 
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint 
• Ability to travel, 10-15% Domestically 
• Diverse product experiences preferred. Packaging, positioning, research, and pricing experience a bonus 

This role may be eligible for relocation benefits.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual’s protected characteristics. For purposes of this policy, “protected characteristics" include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​