Why We Exist and What We Do:

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Join our team at Dr. Squatch as a TikTok Creative Manager! We’re looking for a strategic, creative, and highly driven individual who knows how to build and scale a brand on TikTok, with a focus on in-feed content, creator ecosystems, and account growth.

You will be a key owner of our TikTok strategy, leading creative direction and driving channel performance. This role focuses on developing high-performing content and scaling our presence, while managing external creative and Live agency partners.

You will shape how Dr. Squatch shows up on TikTok, driving creativity, performance, and community connection, while also helping elevate creative direction and growth across the broader social team.

The ideal candidate has a strong creative point of view, a deep understanding of TikTok culture, and the ability to both direct and create content.

This role will report to the Sr. Social Media Manager.

This is a full-time role with company benefits based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

Strategy & Ownership
- Own and evolve Dr. Squatch’s TikTok strategy with a focus on content performance, audience growth, and brand relevance.
- Develop and execute content plans aligned with campaigns, launches, and growth goals.
- Identify opportunities to scale reach, engagement, and revenue.
Agency & Creator Management
- Manage relationships with TikTok Live agencies and creative partners.
- Source, onboard, and guide creators to produce high-performing content.
- Provide clear briefs, direction, and feedback.
Creative Direction
- Develop concepts, moodboards, and briefs to guide content production.
- Maintain a strong brand voice while pushing creative boundaries.
- Stay ahead of trends and translate them into scalable content.
Content Creation
- Create and publish video in-feed content as needed.
- Step in as on-camera talent when appropriate.
- Collaborate with internal teams and partners to execute campaigns.
Performance & Optimization
- Analyze performance across content and Live streams.
- Use insights to refine strategy and creative output.
- Test new formats and approaches to improve results.x
Cross-Functional Collaboration
- Partner with Social, Marketing, and Growth teams on campaigns.
- Align TikTok efforts with broader brand goals.
- Provide creative input to support content performance and growth.
- Share trends and insights to improve overall social strategy.

About You:

Bachelor’s Degree in Marketing, Communications, Video Production, or a related field preferred.
4+ years of experience creating and guiding social content, with a strong emphasis on TikTok.
4+ years of experience working with or directing creators, agencies, or collaborators.
Highly comfortable performing on camera.
Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategies.
Strong editing and production skills using tools such as TikTok native editor, CapCut, Premiere Pro, Photoshop, or similar.
Deep understanding of TikTok culture, trends, memes, and audience behavior.
Excellent written and verbal communication skills with a natural ability to connect with an online community.
A creative storyteller who can develop engaging content and scalable formats that drive growth.
Passion for community engagement and representing a brand voice consistently and authentically.
Energetic, witty, adaptable, and willing to take creative risks in a fast-moving environment.
A collaborative team player who stays positive and brings a good sense of humor to the job

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.

Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.

About the company

Dr. Squatch provides premium natural grooming products for men, including soaps, shampoos, conditioners, and deodorants made from natural ingredients. The products are sold online through drsquatch.com, with direct-to-consumer sales, subscription options, and occasional promotions. The company uses social media and content marketing, including a blog with grooming tips and lifestyle content, to engage customers. The key way its products work is by delivering grooming care via natural formulations and a subscription-based, online shopping experience. Dr. Squatch differentiates itself from competitors through a strong focus on natural, organic ingredients and eco-friendly branding tailored to men, combined with education and community-building content. The company's goal is to connect with male consumers seeking natural personal care, build customer loyalty, and grow through direct online sales and recurring subscriptions.

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.5B

Headquarters

Los Angeles, California

Founded

2013

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Simplify's Take

What believers are saying

The August 31, 2026 IShowSpeed campaign pushes retail traffic through 4,000 Walmart stores.
June 2026 FIFA World Cup sponsorship and May 2026 sunscreen launch expanded category reach.
May 2026 Toy Story 5 and April 2026 deodorant campaigns broadened awareness beyond soap buyers.

What critics are saying

Guzman v. Dr. Squatch settled for $9 million over 'natural' claims on August 31, 2026.
If shoppers lose trust in 'natural' labels, Dr. Squatch's core brand story collapses.
Heavy dependence on celebrity collabs like Megan Fox, PBR, and Tajín risks novelty fatigue by 2027.

What makes Dr. Squatch unique

Dr. Squatch turns grooming into culture with FIFA, Toy Story 5, and IShowSpeed tie-ins.
Its 98% natural-origin formulas and scent-forward cold-process bars anchor a distinct premium position.
Dr. Squatch spans soap, deodorant, sunscreen, and subscriptions, widening basket size and retention.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Summit Partners

Oct 15th, 2026

Dr. Squatch | Growth Equity Investment | Summit Partners

Dr. Squatch is a natural men's soap and personal care company. The brand’s hero products include natural cold process bar soap, body wash, deodorant, hair care, lip balm and cologne.

Brand Innovators

Sep 30th, 2026

CAVA names Dr. Squatch brand chief as new CMO.

CAVA names Dr. Squatch brand chief as new CMO. By Dianna Dilworth September 30, 2026 Fast-casual restaurant brand CAVA has named John Ludeke, former Dr. Squatch chief brand officer, as its new chief marketing officer. The news comes after the QSR brand's former chief marketer Andy Rebhun left the company to join Panera. In the role, Ludeke will lead CAVA's marketing organization with a focus on brand differentiation, guest loyalty and engagement, digital and restaurant experiences as the brand grows. Ludeke joins the company with more than 17 years of experience as a brand leader. In his most recent role at Dr. Squatch, he led global brand, creative, brand and retail media, social, public relations, retail marketing, partnerships and marketing strategy. He is credited with helping grow Dr. Squatch to $500 million in revenue and establishing it as a leading men's personal care brands and being acquired by Unilever. Prior to Dr. Squatch, Ludeke spent more than a decade at Monster Energy. "John is a proven builder of culturally relevant consumer brands and a thoughtful, passionate leader who knows how to turn brand belief into business momentum," said Brett Schulman, co- founder and CEO of CAVA, in a statement. "CAVA has built something truly special: a brand rooted in great food, warm hospitality and a clear point of view on how food should make people feel," said Ludeke. "The company has tremendous momentum and a powerful opportunity to shape the future of the industry. I'm excited to join this team, learn from the team who has built CAVA and help bring CAVA's Mediterranean spirit to even more guests and communities."

Booking Agent Info

Aug 31st, 2026

IShowSpeed partners with Dr. Squatch on new $1 million campaign.

IShowSpeed partners with Dr. Squatch on new $1 million campaign. August 31, 2026 Deal Type: Brand Partnership / Gamified Campaign Announced: August 31, 2026 * IShowSpeed and men's natural personal care brand Dr. Squatch launched "SPEEDRUN: Million Dollar Mission," a nine-week interactive competition running from August 31 to October 31, 2026. * Fans across the United States, Canada, the United Kingdom, and Australia can complete 25 real-world and digital challenges to win portions of a $1 million prize pool. * The campaign features hidden briefcases with gold soap bars worth up to $50,000, TikTok Shop loot boxes with $10,000 scratchers, in-store activations across 4,000 Walmart stores, and a $250,000 finale hunt. * This promotion marks the creator's first-ever collaboration with Dr. Squatch, expanding his growing 2026 commercial portfolio. Natural personal care brand Dr. Squatch has partnered with global streaming star IShowSpeed to launch "SPEEDRUN: Million Dollar Mission," a massive $1 million interactive giveaway. Running from August 31 through October 31, 2026, the nine-week campaign turns everyday routines into real-world challenges across the United States, Canada, the United Kingdom, and Australia. Rather than producing a conventional commercial, the brand created 25 participatory tasks. Fans can search for hidden city briefcases holding gold soap bars redeemable for up to $50,000, scan QR codes at over 4,000 Walmart locations, win $10,000 scratchers via TikTok Shop loot boxes, and compete in weekly content tasks before a $250,000 grand finale hunt. This campaign represents the first collaboration between IShowSpeed and Dr. Squatch. Speed continues a landmark year in 2026 after passing 50 million YouTube subscribers on his global tours and ranking among Forbes' top worldwide creators. For Dr. Squatch, high-energy, unconventional marketing is a signature move. The grooming company previously teamed up with actress Megan Fox for its viral "Head Professor" soap campaign, alongside collaborative product drops with brands like Pabst Blue Ribbon and Tajín. This campaign highlights how brand partnerships are shifting from passive endorsements to fully interactive games. Instead of paying a creator to simply hold a bottle of body wash, Dr. Squatch built a multi-country scavenger hunt that drives foot traffic straight to retail stores like Walmart. For IShowSpeed, it demonstrates his rare ability to mobilize millions of fans into physical spaces, reinforcing why major consumer brands view top-tier live streamers as premier cultural drivers. Will gamified scavenger hunts replace standard celebrity commercials for brands targeting Gen Z? Will live streamers surpass traditional athletes and actors as the most commercially effective brand ambassadors?

Beauty Packaging

Aug 21st, 2026

Dr. Squatch launches Pabst Blue Ribbon soap.

Dr. Squatch launches Pabst Blue Ribbon soap. Made with actual PBR lager, this light-grit soap is designed to bring summer to your showers. August 21, 2026 Assistant Editor Crack open a cold one and bring happy hour to your shower with Blue Ribbon Breeze, a limited-edition, light-grit bar soap from Dr. Squatch and Pabst Blue Ribbon made with actual PBR lager. Inspired by PBR's laidback legacy, Blue Ribbon Breeze captures the feeling of Milwaukee lakeside weekends - cool air, cold beer, and zero responsibilities. Scents of piney greens hit first, colliding with a rush of icy peppermint and fresh ozone for a clean that's as iconic as the blue ribbon itself. Lather up with Blue Ribbon Breeze and embrace simplicity with a clean that's classic, refreshing, and unapologetically Midwest. Blue Ribbon Breeze is crafted using Dr. Squatch's traditional cold process and nourishing natural ingredients including coconut oil, shea butter, and kaolin clay. The bar is 98% to 100% natural in origin and made without parabens, sulfates, phthalates, or silicones.

License Global

Aug 7th, 2026

Dr. Squatch collabs with Tajín for Mango Tango soap.

Dr. Squatch collabs with Tajín for Mango Tango soap. The new bar soap features a mango and chili scent profile inspired by the seasoning brand. August 7, 2026 Dr. Squatch has released Mango Tango, a bar soap created in collaboration with Tajín. The product draws inspiration from the seasoning brand's tangy and spicy flavor profile. The light-grit bar features scent notes of mango and green apple with lime, combined with chili powder, black peppercorn and paprika. The base notes include smoked woods, amber and sea salt. Mango Tango is made using a cold process method and contains natural ingredients including coconut oil, shea butter and kaolin clay. The formula also incorporates sea salt and lime peel powder. The bar is 98% to 100% natural in origin and does not contain parabens, sulfates, phthalates or silicones. The soap is available on Dr. Squatch's website as a single bar or through subscription. A three-pack is available direct-to-consumer and on TikTok Shop, which includes a complimentary 0.35 oz. mini Tajín Clasico bottle. Amazon also offers a three-pack option. The product does not contain Tajín flavors or ingredients. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.

Dr. Squatch

TikTok Creative Manager

About the job