Beno

Online marketplace for luxury UAE rentals

Media Buyer

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeCairo, Cairo Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in digital marketing or a related field is required.
Proven record of successful media buying campaigns, including both social media and pay-per-click marketing, is required.
Excellent language skills in Arabic and English are required.
Excellent written and verbal communication skills are required.
An analytical and logical mindset is required.
Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word, is required.
Experience with analytics tools is required.
Good knowledge of customer relationship management and marketing automation tools is required.

Responsibilities

Conduct market research and analyze audience demographics, interests, and behaviors to identify target audiences and create audience profiles for each campaign.
Create media plans and distribute campaign budgets across the media mix, including high-performing platforms, objectives, and formats.
Review and suggest campaign content, including visuals, captions, headlines, and calls to action.
Run and optimize digital advertisements on social media platforms, Google Ads, and other pay-per-click platforms.
Run and optimize advertisements for digital objectives, including brand awareness, consideration, traffic, and lead generation or conversion.
Create lead forms for each campaign that align with marketing objectives and campaign parameters.
Evaluate converted leads to identify and optimize conversion ratios and cost per lead for each campaign channel.
Generate monthly media buying campaign reports covering reach, engagement rates, budgets, clicks, conversions or leads, channel performance, and objectives.
Generate campaign performance reports that include calculated return on ad spend and return on investment.
Discover and test new digital channels.
Work with cross-functional teams, including graphic designers, media production, social media specialists, content creators, and search engine optimization teams, to develop media buying campaigns that match the content strategy.
Use analytical tools such as Meta Business Suite, Google Analytics, Hotjar, and Adjust to monitor and evaluate media buying campaign performance.
Plan and propose marketing automation schemes for lead management and customer journeys.
Create campaign tracking parameters using UTM or other methods to attribute conversions to each source.
Support building landing pages for conversion campaigns.

Desired Qualifications

Good knowledge of search engine optimization is preferred.

Responsibilities:

Conduct market research and analyze audience demographics, interests, and behaviors to identify the target audience and create different audience profiles for each campaign.
Create media plans and distribute the campaign budget over the media mix including the best performing platforms, objectives and formats.
Review and suggest the campaign content including visuals, captions, headlines, and call-to-actions.
Run and optimize digital ads on different platforms, including social media platforms, Google Ads, and other PPC platforms.
Run and optimize ads with different digital objectives such as brand awareness, consideration, traffic ads, and lead generation (conversion) ads.
Create lead forms for each campaign that aligns with marketing objectives and campaign parameters.
Evaluate and assess the converted leads, to identify and optimize the conversion ratios and the Cost-Per-Lead CPL for each campaign channel.
Generate monthly reports about the media buying campaign including the reach, engagement rates, budgets, clicks, conversions (leads), channel performance, and objectives.
Generate reports about the campaign performance including the calculated Return-On-Ad-Spend ROAS and ROIs.
Discover and experience new digital channels.
Work with cross-functional teams including graphic designers,media production, social media specialists, content creators, SEO teams to develop media buying campaigns that match the content strategy.
Ability to use analytical tools such as Meta Business Suite, Google Analytics, Hotjar, adjust to monitor and evaluate the media buying campaigns’ performance.
Plan & propose marketing automation schemes for leads management and customer journeys.
Create campaign tracking parameters using UTM or other methods to define the conversions from each source.
Support in building landing pages to be used for conversion campaigns.

Job Requirements:

Bachelor’s degree in digital marketing, or a related field.
Proven record of successful media buying campaigns including both social media and PPC marketing.
Excellent language skills for both Arabic & English.
Excellent written and verbal communication skills.
Excellent analytical and logical mindset.
Proficient use of MS Office apps like Excel, PowerPoint, and Word.
Experience with analytics tools.
Good knowledge of SEO is preferred.
Good knowledge of CRM and marketing automation tools.

Beno

Media Buyer

About the Job

Requirements

Responsibilities

Desired Qualifications

Responsibilities:

About the Company

Beno

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