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AdventHealth

Integrated health system delivering whole-person care

Strategy & Growth - Mgr

Marketing Generalist & ManagementUpdated on Nov 11
Full-timePalm Coast, FL, USA$73.5k - $136.7k

About the Job

Requirements

  • Proficiency in Microsoft Office, including Excel, Outlook, Access, PowerPoint, and Word.
  • Strong coordination and project management skills.
  • Ability to supervise and manage business development initiatives.
  • Ability to understand, interpret, and apply detailed and complex information.
  • Effective interpersonal and active listening skills.
  • Ability to conduct performance reviews and provide input for human resource decisions such as hiring, promotions, and disciplinary actions.
  • Ability to read, write, and speak conversational English.
  • Ability to travel up to 75% within the assigned territory and to sales meetings as required.
  • Ability to use substantial judgment and analytical ability to carry out instructions, solve problems, and organize information for reports.
  • Ability to work with little supervision.
  • Ability to communicate effectively to carry out job requirements.
  • Knowledge of electronic medical records.
  • Ability to follow standard precautions and use personal protective equipment when indicated.
  • Leadership and coaching skills to mentor a team effectively.
  • Advanced analytical and problem-solving skills.
  • Strong organizational skills and ability to manage multiple tasks simultaneously.
  • Ability to handle confidential matters with discretion.
  • Ability to work effectively in a matrix-management environment to achieve organizational goals.
  • Ability to work effectively with diverse populations.
  • Business development and relationship-building skills.
  • Excellent oral communication skills.
  • Understanding of survey techniques and research methodology.
  • Ability to learn new data systems as needed.
  • Creative and strategic thinking skills and ability to achieve goals.
  • Required Bachelor's degree in Business Administration or Health Care Administration.
  • At least 2 years of relevant experience.

Responsibilities

  • Maintain knowledge of competitors, market dynamics, advertising, consumer loyalty programs, and technology, and make strategic recommendations to leadership.
  • Plan, direct, and implement community-based and partner events, identifying strategic relationships to build the AdventHealth brand.
  • Manage development and execution of marketing materials and content, ensuring adherence to brand standards and leveraging creative services and vendors.
  • Conduct market research projects related to the market, brand, key service lines, and strategy development, working closely with the market research team.
  • Develop and execute annual marketing and business development plans and budgets to achieve branding, volume, market share, and service line goals.
  • Establish metrics and performance tracking for marketing initiatives, review results regularly, and adjust plans as needed.
  • Analyze market and consumer information to create actionable business intelligence, including patient, target market, referral pattern, market share trend, and competitive data.
  • Implement plans to nurture current and potential patients, building consumer awareness, preference, and service utilization.
  • Oversee digital strategy and lead-generating activities, including website content management, social media strategy, advertising, search engine optimization, and performance metrics.
  • Perform other duties as assigned.

Desired Qualifications

  • Excellent time management skills.
  • Driver's License.
  • Master's degree in Business Administration or Health Care Administration.

About the Company

AdventHealth

Integrated health system delivering whole-person care

AdventHealth operates a nationwide network that provides whole-person health care across hospitals, physician practices, ambulatory surgery centers, outpatient clinics, home health, hospice, and digital tools. It coordinates care through an integrated system where care teams work across inpatient, outpatient, and at-home settings, supported by the AdventHealth app for scheduling, telehealth, and records. It differentiates itself with a mission-driven focus rooted in Christian heritage and a large, connected network designed to cover the full patient journey from hospital to home. Its goal is to extend the healing ministry of Christ by improving the health and prosperity of the communities it serves, offering accessible, coordinated care that addresses physical, mental, and spiritual well-being.

Company size
10,001+
Company stage
Grant
Total funding
$250K
Headquarters
Florida, United States
Founded
1973

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