Digital Marketing and Retail Growth Specialist

Job Description

Kenny U-Pull is seeking a hands-on Digital Marketing and Retail Growth Specialist to increase customer admissions and retail sales across its yards in Quebec, Ontario, New Brunswick, and Nova Scotia. This person will turn customer and sales insights into campaigns that bring people to the yards (used parts cars, tires and batteries). The role owns the marketing cycle from strategy and planning through creative briefs, launch, optimization, and results reporting. It calls for an autonomous marketer who can work with agencies, partner closely with site teams, and regularly visit yards to understand customers and local opportunities. 

What you’re responsible for:

• Develop and execute a multi-channel retail marketing strategy across all yards, tailoring campaigns to local markets, seasons, product categories, and customer segments.
• Drive measurable growth in yard admissions and sales of tires, batteries, and other priority products through targeted promotions, optimized customer journeys, and retention initiatives.
• Plan, launch, and optimize paid advertising campaigns on Meta and Instagram, while exploring opportunities on Reddit and other relevant channels.
• Develop and manage email and SMS campaigns (SendGrid, Twilio, or similar platforms), including segmentation, automation, promotions, testing, and performance tracking.
• Collaborate with agencies, designers, content creators, and media partners to define objectives, budgets, and creative briefs, coordinate production, and ensure quality deliverables and measurable results.
• Develop content and promotional calendars with local teams, considering inventory availability, seasonal demand, and events, while improving local SEO, location pages, business listings, and customer reviews.
• Regularly visit yards across Quebec, Ontario, New Brunswick, and Nova Scotia to assess customer experience, gather content, engage with teams, and identify opportunities for improvement.
• Partner with operations and merchandising teams to align marketing campaigns with pricing, inventory, signage, staffing, and on-site execution.
• Analyze admissions, POS sales, campaign, and customer data to build dashboards, measure ROI and incremental impact (tracking links, campaign codes, holdout groups, A/B testing), and recommend optimization strategies.
• Independently manage campaign budgets, timelines, approvals, and multiple launches, leverage AI tools responsibly for content creation and analysis, and ensure compliance with privacy, consent, platform regulations, and brand standards.

Qualifications

To join our team:

• 4+ years of hands-on digital marketing experience, with proven success driving in-store traffic, lead generation, and retail sales across multiple locations.
• Strong expertise in Meta Ads Manager, including paid campaign strategy, audience targeting, creative testing, budget optimization, and conversion tracking.
• Experience managing email and SMS marketing campaigns, including segmentation, automation, and performance reporting using SendGrid, Twilio, or similar platforms.
• Strong analytical, project management, copywriting, and communication skills, with the ability to connect marketing activities to business results through web analytics, campaign data, admissions, and POS reporting, while independently managing agencies, stakeholders, budgets, and priorities.
• Ability to work with English and French content, adapt customer communications for Quebec markets, and travel regularly across Quebec, Ontario, New Brunswick, and Nova Scotia.
• Preferred Qualifications
• Experience in automotive, auto parts, tires, batteries, value retail, or other location-based consumer businesses, with knowledge of Reddit Ads, Google Ads, local SEO, and Google Business Profiles.
• Experience with CRM platforms, customer segmentation, lifecycle marketing, and customer loyalty or retention campaigns.
• Familiarity with Power BI, GA4, Looker Studio, A/B testing, and incremental impact measurement, along with experience using generative AI tools for content creation and analysis with appropriate human oversight.

Technical Skills:

• Required: Meta Ads Manager and Instagram •  Email and SMS campaign platforms •  Campaign analytics and reporting •  Creative briefing and content planning •  Budget and project management 
• Nice to Have: SendGrid •  Twilio •  Reddit Ads •  Google Ads and local listings •  GA4 •  Power BI •  CRM automation •  AI-assisted content and analysis 

Additional Information

What we offer! 

• Competitive salary + other perks 
• Group insurance & RRSP program 
• Company-wide events throughout the year (BBQ, Holiday party etc.)  
• Free gym on site 
• Two cafeterias on site (subsidized meal program available) 
• Dynamic & rewarding work environment- work on high-impact, meaningful projects while also having fun!