Growth Marketing Manager

We are looking for a dynamic, data-driven, growth marketer to join our quickly-growing team. This is a critical role within the Marketing team, leading efforts to drive user growth across digital performance channels.

You will have a hands-on role in strategy, development, implementation and ongoing management of performance marketing campaigns with the goal of driving efficient growth and engagement for Joy. Key areas of responsibility; SEM, affiliate marketing, ASO and general growth marketing duties.

What we’re looking for: 

• 8+ years experience in digital marketing. Combination of in-house and agency experience preferred.
• Understanding of full-funnel marketing strategies. Cross device (mobile and web) experience is a plus.
• Highly analytical. You are someone who is able to glean insights from complex sets of information and communicate them to other cross functional partners in a clear, effective way. Excellent quantitative and qualitative analytical skills – comfortable dealing with data and reporting. 
• You have exceptional organizational, budgeting, project management, and time-management skills.
• Great communication skills and the ability to translate complex concepts into easy to understand strategies for cross functional teams.
• Experience working cross-functionally with marketing and product managers, designers, and technology providers.
• Team player who demonstrates leadership skills and an ability to manage-up to and communicate effectively with multiple stakeholders.
• Self-starter, highly motivated, positive demeanor, excellent time management skills and able to juggle multiple assignments simultaneously.
• Highly proficient in Excel (pivot tables, graphs, formulas, etc.) and Google Suite (specifically Sheets).
• Must be comfortable working with 100% remote teams.

What you’ll do: 

• Drive the strategy, development and optimization of digital marketing campaigns to efficiently acquire qualified leads. 
• Manage SEM budget and work with an agency to ensure spend effectiveness.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high-quality users.
• Manage performance metrics (i.e. LTV, CAC, etc.) and budget tracking; share findings cross functionally.
• Identify, explore, and prioritize new opportunities and strategies for Joy that will assist with scaling our acquisition and growth efforts via digital marketing channels.
• Demonstrate historical data, industry benchmarks, and past experience to develop models and provide performance projections across digital performance channels.
• Collaborate cross functionally to intelligently scale acquisition efforts.
• Manage day-to-day communication with third-party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.).
• Serve as a digital marketing expert, bringing industry trends, best practices, and first-to-market opportunities for testing to the table that align with business objectives.
• Partner with platform/vendor partners to implement best practices across paid media tactics.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior. 
• Ensure campaigns are executed flawlessly with an eye on constant optimization.
• Lead monitoring and analysis of campaign performance, using performance signals to inform optimization regimen and improve strategy.
• Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights and help build dashboards for reporting.
• Optimize spend and CPAs to ensure acquisition goals are met within budget, and then summarize results for a broader audience.