Growth Marketing Manager
Posted on 3/30/2023
Remote • United States
Experience Level
Desired Skills
Mergers & Acquisitions (M&A)
  • 8+ years experience in digital marketing. Combination of in-house and agency experience preferred
  • Highly analytical. You are someone who is able to glean insights from complex sets of information and communicate them to other cross functional partners in a clear, effective way. Excellent quantitative and qualitative analytical skills - comfortable dealing with data and reporting
  • You have exceptional organizational, budgeting, project management, and time-management skills
  • Great communication skills and the ability to translate complex concepts into easy to understand strategies for cross functional teams
  • Experience working cross-functionally with marketing and product managers, designers, and technology providers
  • Team player who demonstrates leadership skills and an ability to manage-up to and communicate effectively with multiple stakeholders
  • Self-starter, highly motivated, positive demeanor, excellent time management skills and able to juggle multiple assignments simultaneously
  • Highly proficient in Excel (pivot tables, graphs, formulas, etc.) and Google Suite (specifically Sheets)
  • Must be comfortable working with 100% remote teams
  • Drive the strategy, development and optimization of digital marketing campaigns to efficiently acquire qualified leads
  • Manage SEM budget and work with an agency to ensure spend effectiveness
  • Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high-quality users
  • Manage performance metrics (i.e. LTV, CAC, etc.) and budget tracking; share findings cross functionally
  • Identify, explore, and prioritize new opportunities and strategies for Joy that will assist with scaling our acquisition and growth efforts via digital marketing channels
  • Demonstrate historical data, industry benchmarks, and past experience to develop models and provide performance projections across digital performance channels
  • Collaborate cross functionally to intelligently scale acquisition efforts
  • Manage day-to-day communication with third-party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)
  • Serve as a digital marketing expert, bringing industry trends, best practices, and first-to-market opportunities for testing to the table that align with business objectives
  • Partner with platform/vendor partners to implement best practices across paid media tactics
  • Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior
  • Ensure campaigns are executed flawlessly with an eye on constant optimization
  • Lead monitoring and analysis of campaign performance, using performance signals to inform optimization regimen and improve strategy
  • Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights and help build dashboards for reporting
  • Optimize spend and CPAs to ensure acquisition goals are met within budget, and then summarize results for a broader audience
Desired Qualifications
  • Understanding of full-funnel marketing strategies. Cross device (mobile and web) experience is a plus

51-200 employees

Wedding & event planing software
Company Overview
Joy's mission is to help the world celebrate better together. Every moment, big or small, Joy is there every step of the way. Joy is a place where every team member’s voice from around the world is heard and where the best ideas win.
  • Competitive compensation & equity packages
  • Flexible PTO
  • Remote work
  • Generous Holidays
  • Medical, dental, vision, life, & disability insurance
  • 401k
  • Team retreats & events
Company Core Values
  • Leave your ego behind
  • Experiment and analyze
  • Iterate and improve
  • Talk to users
  • Challenge boundaries
  • Embrace differences