Full-Time

Associate Director

Marketing

Confirmed live in the last 24 hours

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consumer Software
Entertainment

Compensation Overview

$70k - $80kAnnually

Senior

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Social Media
Marketing

You match the following Sony Music Entertainment's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • At least 5 years of progressive marketing experience in the music industry
  • Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment
  • Excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
  • Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
  • Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat
  • Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord
Responsibilities
  • Manage music releases, maintain campaign timelines, and oversee release logistics
  • Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists
  • Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch
  • Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently
  • Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist
  • Work closely with artists and management for campaign updates and communicate goals and plans for each release
  • Partner with artists, managers, and all departments to create, maintain, and evolve artist brands
  • Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines
  • Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns
  • Manage the creation and distribution of marketing tools
Sony Music Entertainment

Sony Music Entertainment

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Sony Music Entertainment is a leading music company that discovers, promotes, and manages musical talent while handling music rights and royalties. It generates revenue through music sales, licensing deals, live performances, and managing artists' royalties. A key feature is the Artist Portal, which provides artists with insights into their earnings and financial data. The company also focuses on developing new talent through internships and career opportunities.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven analytics enhance understanding of listener preferences and marketing strategies.
  • Virtual concerts allow global audience reach without geographical constraints.
  • Blockchain technology improves transparency and efficiency in royalty distribution.

What critics are saying

  • Independent platforms like DistroKid challenge traditional labels with better artist revenue shares.
  • AI-generated music may disrupt traditional music production and artist management.
  • Legal battles over streaming royalties pose financial risks for the company.

What makes Sony Music Entertainment unique

  • Sony Music's Artist Portal offers unique financial insights for artists' careers.
  • The company has a vast catalog of historically significant recordings.
  • Sony Music's global reach includes recent expansions in Central Europe and Greece.

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Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess