Full-Time

Associate Director

Marketing, Alamo

Confirmed live in the last 24 hours

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consulting
Entertainment

Compensation Overview

$70k - $80kAnnually

Senior

New York, NY, USA

Pay Range: $70,000—$80,000 USD

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Marketing
Requirements
  • at least 5 years of progressive marketing experience in the music industry
  • Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat
  • Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord
Responsibilities
  • Manage music releases, maintain campaign timelines, and oversee release logistics.
  • Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists.
  • Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
  • Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
  • Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
  • Work closely with artists and management for campaign updates and communicate goals and plans for each release.
  • Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
  • Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
  • Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
  • Manage the creation and distribution of marketing tools.
Sony Music Entertainment

Sony Music Entertainment

View

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • SME's global reach and partnerships, such as with Pocketpair and Aniplex, offer expansive opportunities for career growth and international collaboration.
  • The company's commitment to nurturing new talent through internships and career opportunities ensures a steady pipeline of future industry leaders.
  • Involvement in high-profile campaigns like 'Your Voice, Your Power, Your Vote' highlights SME's influence and commitment to social impact.

What critics are saying

  • The highly competitive music industry requires constant innovation to maintain market leadership.
  • Legal battles against AI companies for copyright infringement could divert resources and impact SME's focus on core business activities.

What makes Sony Music Entertainment unique

  • Sony Music Entertainment's Artist Portal offers unparalleled financial transparency and insights for artists, setting it apart from competitors.
  • SME's diverse revenue streams, including music sales, licensing, and live performances, provide a robust financial foundation.
  • The company's proactive stance against unauthorized AI training on its music catalog demonstrates a strong commitment to protecting artists' rights.

Help us improve and share your feedback! Did you find this helpful?

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess