Senior Brand Manager

Position Snapshot

• Location: Singapore, Eightrium
• Company: Nestlé Singapore
• Permanent – Full Time
• Graduate with at least 7 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

The Senior Brand Manager is responsible to/for:

i) Manage day-to-day brand and commercial execution for the Full Singapore Confectionery portfolio across KitKat and MILO Snacking.

ii) Manage the end-to-end KitKat festive portfolio, specifically Christmas and CNY, covering MYSG development and export/adoption by ASEAN markets.     

A day in the life of a Senior Brand Manager...

1. Full Singapore Confectionery Portfolio – KitKat & MILO Snacking      

• Develop and execute annual brand activity plans, translating MYSG/regional priorities into locally relevant Singapore        campaigns, including F1, consumer activations, promotions, retail, social, influencer/KOL, PR and product launches.
• Develop Singapore-specific promotional mechanics, premiums, bundles and packaging, including artwork development and approvals, aligned with local consumer and customer needs.      
• Monitor brand/category performance, market share, competitive activity and customer performance to identify opportunities and drive corrective actions.

2. KitKat Festive Portfolio – Malaysia & Singapore          

• Lead end-to-end KitKat festive portfolio planning for Christmas and CNY, including portfolio architecture, innovation pipeline, SKU development with I&R, gifting concepts and ASEAN export/adoption opportunities.    
• Develop and execute festive shopper activations, including POSM, premiums, roadshows, differentiated customer plans and e-commerce requirements (bundles, packaging and production quantities).
• Coordinate ASEAN market adoption, including market interest, volume requirements, artwork adaptation and commercial feasibility of MYSG-developed festive SKUs.
• Own full PFME management for the Singapore Confectionery BU, including activity budgeting, quarterly planning, monthly expenditure tracking and management of agencies, suppliers and production partners.
• Partner with Sales/CDT, Supply Chain, Finance, Procurement, Marketing, I&R, agencies and regional teams to drive customer plans, packaging approvals, production readiness, POSM deployment and launches across both portfolios.  

What Will Make You Successful...

• Graduate with at least 7 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skills.
• Demostrable record of success in building brands based on consumer insights (applicable only for external hire)