Director Strategy

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

Publicis is looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client’s business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position report directly to the VP, Strategy.

Responsibilities

• Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)
• Executes high level strategy and holistic management of the media plan development, implementation, and execution
• Identifies key target insights based on client brief necessary for formulating strategic recommendations
• Responsible for managing projects and resources for subsidiaries/business unit
• Maintain an in-depth knowledge of the client business
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives
• Demonstrate an intimate understanding of how consumers interact with channels and technology
• Provide direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)
• Participation in special projects involving cross department team development
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 8+ years of experience in media planning
• 4+ years of experience managing junior staff
• Marketing/advertising agency experience highly preferred
• Entertainment experience a big plus
• Proven experience and success in presenting plans to clients and influencing top level decisions
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Detail-oriented and proven ability to thrive in a fast paced environment
• Must be a self-starter, with strong planning and organizational skills
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.  Understand its capabilities and applications to translate data into actionable insights
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Professional presentation, training and client-facing skills
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Accountability and flexibility with the ability to work in a fast-paced environment
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Able to guide others in defining high level strategy for business unit
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates an ability to be curious and passionate about our client’s business
• Positive, team-player attitude

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

 

Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.