Full-Time
Senior Product Marketing Manager
Faire
1,001-5,000 employees
Wholesale marketplace linking brands and retailers
Compensation Overview
$148k - $203.5k/yr
San Francisco, CA, USA
Hybrid
Hybrid role: in-office 3 days/week (Tuesday, Thursday, and a third flex day). Remote work available up to 4 weeks per year.
 Growth & Marketing (1) |
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- 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
- Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.
- Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.
- Experience building thematic campaigns across product areas, not just siloed launches.
- Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.
- Experience conducting or directing customer research and translating findings into positioning.
- Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.
- Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
- Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
- Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.
- Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.
- Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
- Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.
- Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
- Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
- Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.
- Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.
- Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.
- Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
- Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
- Background in STEM, management consulting, finance, or other quantitative fields.
- Experience in high-growth or scaling environments where PMM infrastructure was still being built.
Faire is a B2B wholesale marketplace that connects independent brands with local retailers. Brands list products on the platform and retailers browse to discover unique items to stock in their stores. Faire earns revenue mainly through commissions on sales facilitated through the marketplace and offers services like inventory management and data analytics to help both sides optimize operations. The platform serves small to mid-sized businesses and focuses on strengthening local communities by enabling brands and retailers to grow together. Unlike general e-commerce platforms, Faire concentrates on wholesale relationships between brands and neighborhood retailers, providing tools that streamline ordering, payments, and analytics tailored to wholesale workflows.
Company Size
1,001-5,000
Company Stage
Series G
Total Funding
$1.5B
Headquarters
San Francisco, California
Founded
2017
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Simplify's Take
What believers are saying
- Faire’s 2026 Lightspeed integration deepens distribution into 100,000+ brands and retailer workflows.
- July 2026 Promoted Listings monetizes brand demand across Europe and expands high-margin advertising revenue.
- Management says 2025 revenue grew 32% and break-even is approaching after 20% layoffs.
What critics are saying
- Faire’s 2022 valuation crash to $5.2 billion exposed dependence on investor capital and sentiment.
- Net 60 terms create credit losses and working-capital strain if retailer defaults spike in 2026.
- Amazon Business, Shopify, and POS platforms can disintermediate Faire by bundling sourcing and checkout.
What makes Faire unique
- Faire’s net 60 terms and free returns remove wholesale inventory risk for retailers.
- Faire integrates with Shopify, Square, Clover, and Lightspeed Retail, embedding wholesale into checkout workflows.
- Faire spans 100,000 retailers and 50,000 brands across 30+ countries, giving unmatched catalog breadth.
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Benefits
Time off
Parental leave
Daily mindfulness
Annual learning grant
Thoughtfully designed spaces
Fitness & wellbeing benefits
Mental health benefits
Charitable matching
Career planning
Growth & Insights and Company News
6 month growth
↓ -7%1 year growth
↓ -7%2 year growth
↓ -7%Faire, an online wholesale platform, has reached over 100,000 retailers and 50,000 brands across 30-plus countries five years after launching outside North America. The platform now spans Europe, Australia and New Zealand, with 26% of brands selling cross-border to an average of five countries each. Retailers on Faire are spending 20% more per order and 156% more annually since 2022, whilst brand orders have grown 123%. More than 120 international brands have exceeded $1 million in revenue on the platform. The UK remains Faire's largest European market with retailers across 15,000 towns, followed by France with 23,000 communes and Germany with 8,000 municipalities. The platform has supported nearly 5,000 international retailers through its Open with Faire programme since 2021, which provides new retailers with payment terms and reduced inventory risk.
Lightspeed has launched an integration with Faire, a B2B wholesale marketplace, giving retailers access to over 100,000 brands directly within Lightspeed Retail. The integration allows merchants to link their Faire account and automatically sync product information, including images, descriptions, variants and cost data, into Lightspeed Retail. The feature aims to reduce operational complexity for independent retailers sourcing new products. Merchants can place orders through Faire and choose to import selected products or automatically create inventory items when orders are placed, minimising manual data entry. The integration expands Lightspeed's wholesale buying ecosystem, which also includes NuORDER by Lightspeed. The feature is now available to eligible Lightspeed Retail merchants across the company's platform, which serves retail, golf and hospitality businesses in over 100 countries.
Faire, an online wholesale marketplace connecting artisans with retailers, saw its valuation drop from $12.59 billion to $5.2 billion after CEO Max Rhodes discovered troubling metrics in April 2022. The company had grown to 1,200 employees whilst chasing "vanity metrics" and using investor capital as a shortcut to growth. Rhodes found dropping retention rates, customer complaints and users exploiting short-term incentives before leaving. Instead of spending more to reignite growth, Faire cut staff by 20% and eliminated discounts. The strategy worked: revenue grew 32% in 2025 over 2024, retention rates improved and the company expects to break even soon. Rhodes attributes the near-failure to hubris during rapid growth. "Success can be dangerous," he says, advising entrepreneurs to stay grounded in core values.
Faire, the wholesale technology platform, has appointed Michael Fleisher, former CFO of Wayfair, to its board of directors as chair of the audit committee. Fleisher led Wayfair through its IPO and helped scale the company from $1 billion to over $12 billion in annual revenue. He previously served as CFO of Warner Music Group and CEO of Gartner. The appointment comes as Faire reports strong growth, with revenue increasing 32% in 2025 and accelerating to 37% in the second half of the year, now annualising at approximately $550 million. The company has facilitated over 10 million connections between brands and retailers on its platform. Fleisher replaces Ellie Mertz and follows the recent appointment of Christopher Payne, former COO of DoorDash.
Faire, an online marketplace, is allowing employees to sell shares at a $5.2 billion valuation, moving closer to an IPO. The $100 million tender offer is led by WCM Investment Management, with Baillie Gifford & Co and True North Fund participating. This marks the first public valuation since a $400 million funding round at $12.4 billion in 2021. Faire's CFO, Jason Lee, noted the company's strong cash position and potential for a future IPO.