Director of Marketing and Public Relations

Regent Santa Monica Beach, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, presents a new era of indulgence offering 167 opulent guest rooms and suites. Introduced at a generous 720 square feet, rooms feature spa-like and luxurious bathrooms complete with a soaking tub, walk-in rain shower, double vanity and Perricone MD products, alongside thoughtful mementos through distinct Regent hallmarks. 

Poised along a coveted coastline overlooking the Pacific Ocean, the resort celebrates the allure of unexpected harmony through contrasts, delivering inspired stays with a seamless blend of timeless elegance and modern luxury. Regent Santa Monica Beach is home to four dining destinations, each offering unique epicurean discoveries. Orla and Orla Bar by James Beard Award-winning chef Michael Mina brings the peerless charm and boundless flavor of the Mediterranean to Southern California, while the poolside Azure Bar presents elevated poolside dining and creative cocktails. Sweet July Café debuts in collaboration with Ayesha Curry with exclusive menu items and a curated selection of beloved coffee and tea beverages. The beachfront oasis also boasts a 10,000 square feet Guerlain Wellness spa, outdoor pool (Azure Pool), The Regent Boutique, and state-of-the-art Fitness Center. The opening of Regent Santa Monica Beach marks a historic return of the brand to Los Angeles and represents the Americas flagship. For more information visit RegentSantaMonicaBeach.com. 

Job Summary:

Regent Santa Monica Beach is seeking an innovative, strategic, and results-oriented Director of Marketing & Public Relations to elevate the resort's brand presence and market positioning. Reporting to the Director of Sales & Marketing, this leader will be responsible for developing and executing integrated marketing, communications, and public relations strategies that strengthen brand awareness, drive revenue growth, and reinforce Regent Santa Monica Beach as Southern California's premier luxury oceanfront destination.

The ideal candidate brings deep luxury hospitality marketing expertise, exceptional storytelling capabilities, a strong network of media and industry relationships, and a proven ability to lead impactful campaigns across earned, owned, and paid channels. This role oversees all aspects of the property's marketing and communications function, including public relations, social media, digital marketing, content development, brand partnerships, creative production, and agency management.

A little bit about your day:

Reporting to the Director of Sales & Marketing every day is different, but you’ll mostly:

• Develop and execute comprehensive marketing, communications, and public relations strategies that support brand positioning, revenue objectives, and guest engagement goals.
• Serve as the steward of the Regent Santa Monica Beach brand, ensuring consistency across all messaging, visual identity, and guest-facing communications.
• Lead earned media initiatives, including media relations, press outreach, reputation management, crisis communications, and strategic storytelling.
• Manage and cultivate relationships with media, influencers, content creators, community partners, and industry stakeholders to maximize brand visibility.
• Oversee public relations agency partnerships, ensuring strategic alignment, performance measurement, and successful execution of media initiatives.
• Develop compelling content and integrated campaigns across digital, social, email, web, and traditional marketing channels.
• Lead social media strategy, content planning, community engagement, and performance optimization across all platforms.
• Oversee digital marketing efforts, including paid media, SEO/SEM, website content, CRM marketing, and email campaigns in partnership with IHG digital and eCommerce teams.
• Manage influencer marketing and brand partnership programs that align with the resort's luxury positioning and target audience.
• Collaborate with Sales, Revenue Management, Food & Beverage, Spa, Events, and Operations teams to support all revenue-generating business segments.
• Direct creative production including photography, videography, collateral development, and content creation to ensure brand excellence.
• Plan and execute media events, promotional activations, press visits, and experiential programming that generate awareness and engagement.
• Monitor campaign performance, market trends, competitive activity, and consumer insights to optimize marketing effectiveness and return on investment.
• Manage the annual marketing and communications budget, ensuring strategic allocation of resources and measurable results.
• Lead, mentor, and develop the marketing team while fostering a collaborative, high-performance culture.
• Represent the resort within the local community, industry events, and luxury travel networks to strengthen brand visibility and partnerships.

Requirements:

• Minimum 7-10 years of progressive marketing and communications experience within luxury hospitality, travel, lifestyle, or related luxury brands, including at least 3 years in a leadership role.
• Proven success developing and executing integrated marketing strategies that drive brand awareness, guest engagement, and revenue growth.
• Strong network of media, influencer, and industry relationships within the luxury travel, hospitality, and lifestyle sectors.
• Extensive public relations experience, including managing agency partnerships and securing impactful earned media opportunities.
• Expertise across digital marketing channels, including social media, paid media, SEO/SEM, email marketing, content strategy, and website management.
• Exceptional written, verbal, and presentation skills with the ability to develop compelling brand storytelling across multiple audiences and platforms.
• Experience managing marketing budgets, creative production processes, and external agency relationships.
• Proficiency with marketing and creative platforms such as Sprout Social, Adobe Creative Suite, Canva, and CRM or email marketing systems.
• Strong understanding of luxury consumer behavior, market trends, and elevated brand positioning.
• Highly collaborative, organized, and results-driven, with the ability to lead multiple initiatives in a dynamic, fast-paced environment.

What you can expect from us: 

The annual pay range for this role is $140,000 to $155,000. This range is only applicable for jobs to be performed at Regent Santa Monica Beach. This position is eligible to participate in the Company’s Bonus Plan. 

We offer a comprehensive package of benefits including paid time-off, wellness and sick time, medical/dental/vision insurance, 401k plan, complimentary parking, employee cafeteria meals, and many other benefits to eligible colleagues. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

IHG is an equal opportunity employer: Minorities / Females / Veterans / Disabled.

Hiring Salary: USD 140,000.00 - 155,000.00