ABB

Electrification, automation, and robotics solutions

Product Marketing Director

Product MarketingUpdated on Nov 2

Full-timeTaipei City, TaiwanNo salary listed

About the Job

Requirements

At least 5 years of experience in a product marketing role, as a Product Marketing Manager, or in a similar role is preferred.
A technical background is preferred.
Fluency in English and Mandarin is required.

Responsibilities

Represent global divisions in the country to drive sales and market growth.
Oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products.
Define, plan, and ensure implementation of product marketing strategies in line with global product strategy.
Create, plan, and ensure implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Focus on achievement of targets for total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score, inventory turn on finished goods, and on-time delivery as requested.
Evaluate market opportunities, determine appropriate activities aligned with the overall strategy, and coordinate opportunities across local divisions and local business units, as appropriate.
Ensure balanced growth for all product lines, product groups, and business units, and create product demand by promoting technical aspects, providing solutions, and utilizing a value-based selling approach.

Desired Qualifications

A master's degree in electronic or electrical engineering is preferred.

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager

Your role and responsibilities

In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is: hybrid

This role is contributing to the Distribution Solution in Taiwan. Main stakeholders are factory and customer.

You will be mainly accountable for:

Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.

Qualifications for the role

At least 5 years of experience as Product Marketing role, Product Marketing Manager or similar as preferred
Technical background (a master's degree in electronic or electrical engineering) is preferred
Fluent in English and Mandarin

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

About the Company

ABB

Electrification, automation, and robotics solutions

ABB provides electrification and automation technologies for industry and infrastructure. Its products include smart building systems, electric vehicle charging, robotics, motors and drives, and factory automation software, delivered as integrated hardware and software that manage energy and automate tasks. ABB differentiates itself with a long history in power and automation, a broad global footprint, and a focused portfolio around electrification, motion, process automation, and robotics, complemented by digital services. Its goal is to help customers use energy more efficiently and work more productively, enabling sustainable and resource-efficient operations and transportation.

Company size: 10,001+
Company stage: IPO
Headquarters: Zurich, Switzerland
Founded: 2007

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