Licensing Manager

Job Description

What You Will Do

• Achieve annual revenue and growth targets by identifying, pitching, negotiating, and securing new licensing partners.
• Serve as the primary commercial contact for assigned licensors, licensees, and key partners, building trusted relationships that drive long-term business growth.
• Own and manage the full licensing lifecycle, including business development, contract negotiations, renewals, amendments, product approvals, retail execution, and partner management.
• Develop and execute commercial growth strategies based on market analysis, consumer trends, competitive insights, and retail opportunities.
• Partner with the Regional Commercial Director to support annual business planning, forecasting, budgeting, and strategic reviews.
• Lead commercial negotiations and ensure deal terms align with company objectives and licensor requirements.
• Collaborate closely with Legal, Finance, Product Development, Brand Management, Retail, and other key stakeholders to streamline contract execution and deliver successful go-to-market plans.
• Identify and secure new business opportunities by expanding the licensing partner network and developing untapped market opportunities.
• Monitor commercial performance, retailer activity, and market trends to drive revenue growth, optimize product strategies, and strengthen brand positioning.
• Maintain accurate pipeline, forecasting, and business reporting through CRM and internal business management systems.
• Contribute to an entrepreneurial, innovative, and collaborative culture while supporting the continued growth of the Korea business.

Qualifications

• At least around 10 years of experience in licensing, sales, business development, brand management, or a related commercial function. Direct licensing experience is strongly preferred.
• Strong understanding of the licensing business, including business development, commercial negotiations, contract management, product approvals, retail execution, and partner relationship management.
• Experience working with international companies and cross-functional, multicultural teams is highly desirable.
• Outstanding interpersonal, relationship-building, and networking skills.
• Strong attention to detail combined with a hands-on approach and strategic mindset.
• Self-motivated and proactive, with the ability to take ownership, prioritize effectively, and deliver results with minimal supervision.
• Strong problem-solving skills, resilience, and the ability to navigate ambiguity and identify practical solutions.
• Bachelor's degree or equivalent qualification preferred.
• Strong verbal and written communication skills in English.
• Proficient in Microsoft Office applications, including Outlook, Excel, and PowerPoint.
• Travel required.

Additional Information

What We Offer                                                                                                                                                  Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment                                                                                                                                          Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.