Web Experience & Experimentation Lead

Description

Amazon Supply Chain Services (ASCS) is looking for a Web Experience & Experimentation Lead to join the global web team responsible for 4+ customer-facing web properties across international markets. This role treats the ASCS website ecosystem as a product — your job is to optimize how customers experience it, driving measurable improvements in conversion, engagement, and business outcomes through design-driven experimentation and data-informed decision-making.
You will own the experimentation and conversion optimization program end-to-end: analyzing customer journeys to identify opportunities, designing solutions in partnership with art director contractors, running A/B and multivariate tests, and scaling what works. You bring a strong design and UX background — you think in wireframes, understand interaction patterns, and have a trained eye for what makes a web experience intuitive and compelling. You use customer data and usability insights as inputs to your design thinking, not as an end in themselves. This is a hands-on optimization role, not a research role.
You will sit alongside a Web Strategy & Program Lead (strategic projects), a Web Growth & Search Strategy Lead (SEO/AEO/content), and a Global Publishing Lead (publishing operations) — forming a collaborative team that covers the full lifecycle of the ASCS web presence from discovery through conversion.


Key job responsibilities
• Own the experimentation and conversion rate optimization (CRO) program for all ASCS web properties — defining the testing roadmap, prioritizing hypotheses based on business impact, and managing test execution in Adobe Target to drive measurable improvements in conversion and engagement
• Analyze customer journey and on-site engagement data using Adobe Analytics, heatmaps, and session recordings to identify friction points, drop-off patterns, and high-impact optimization opportunities
• Design and prototype page-level improvements — layout changes, interaction patterns, form optimizations, CTAs, and content hierarchy adjustments — using Figma, translating data insights into concrete design solutions
• Partner with art director contractors to bring test concepts to production-ready designs, ensuring visual quality and brand consistency while optimizing for performance
• Conduct targeted usability tests using UserTesting.com or equivalent platforms to validate design hypotheses and inform optimization decisions — lightweight, iterative testing that feeds the experimentation pipeline
• Collaborate cross-functionally with the web team, MarTech Operations (MTO) team, content team, and product marketing teams to ensure optimization insights inform content strategy, site architecture, and strategic project decisions
• Produce clear, data-driven reports that connect test results and design changes to business outcomes, contributing to bi-weekly performance reviews and WBR inputs

About the team
The Amazon Supply Chain Services (ASCS) Global Websites team is responsible for the web presence that powers ASCS marketing worldwide. We build, manage, and scale the digital experiences that connect Amazon's supply chain solutions — including fulfillment, transportation, and logistics services — with businesses across multiple regions and languages. Our team operates at the intersection of marketing, technology, and customer experience, driving innovation in how we deliver web content at global scale.

Basic Qualifications

- Experience with A/B or multivariate testing
- Bachelor's degree in UX Design, Interaction Design, Digital Marketing, or similar degree
- 3+ years of experience in web design, conversion rate optimization, digital experience optimization, or a related role with a strong design/UX component
- Design and UX background required — demonstrated ability to evaluate, critique, and improve web experiences through a design-thinking lens, with proficiency in Figma for wireframing, prototyping, and design collaboration
- Proficiency in Adobe Analytics for web performance analysis, funnel reporting, and user behavior segmentation
- Experience with UX testing platforms such as UserTesting.com or equivalent tools for validating design decisions
- Strong analytical skills with the ability to translate quantitative and qualitative data into actionable design recommendations and business narratives

Preferred Qualifications

- Hands-on experience with A/B and multivariate testing platforms, specifically Adobe Target
- Experience with behavioral analytics tools such as Hotjar, FullStory, Contentsquare, or Quantum Metric (heatmaps, session recordings, engagement scoring)
- Background in B2B or enterprise web experiences — understanding of longer sales cycles, multi-stakeholder audiences, and lead generation funnels
- Understanding of accessibility standards (WCAG) and inclusive design principles
- Experience with international/multi-locale web properties and localization considerations in web design
- Basic understanding of SEO/AEO principles and how on-site experience impacts search performance
- Experience with statistical methods for experiment design (sample sizing, significance testing)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.