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DealerOn

Digital marketing services for car dealerships

Director, Training & Development

Learning & DevelopmentUpdated on Nov 13
Full-timeRemote in USA$90k - $150k

About the Job

Requirements

  • A bachelor's degree in Education, Computer Science, Marketing, Project Management, Business Administration, or an equivalent program.
  • At least 7 years of leadership experience, ideally in technical training or technical support in the automotive industry.
  • Ability to present complex technical issues clearly and concisely to a general audience.
  • Ability to lead change, with a focus on customer support and employee development.
  • Problem-solving skills and a service mindset that balances company and employee needs.
  • Ability to multitask in a fast-paced, continuously evolving environment.
  • Proactive approach to work, attention to detail and accuracy, consistent follow-up, and organizational skills.
  • Written and verbal communication skills to motivate the department and safeguard OEM and customer relationships.
  • Previous experience with Learning Management Systems such as TalentLMS and Salesforce Knowledge.
  • Extensive automotive or IT background, including responsibility for upskilling a large learner population.
  • Track record of running successful training programs and understanding strategic consulting within the Account Management Process.
  • Position is open to US residents only.
  • Successful candidate must pass a background check as a condition of joining the team.

Responsibilities

  • Establish and maintain relationships and communicate with peers, business unit leaders, and senior management to support a collaborative corporate environment.
  • Work with DealerOn leaders to develop long-term knowledge and skills growth plans and determine how training resources are prioritized and invested.
  • Identify, design, and implement effective onboarding, new-hire, ongoing technical, and training curricula.
  • Identify, design, and implement ongoing refresher and coaching programs that develop customer-facing soft skills and communication proficiencies.
  • Own the strategy, standards, and governance of the Salesforce Knowledge base, including content ownership, review cadence, and retirement of outdated articles.
  • Train Success Managers to consult with dealers, explain DealerOn's value proposition, and provide consultative support for training initiatives.
  • Define and report measures linking training to business results, including new-hire ramp-up time, quality and error rates, and customer retention; set team OKRs and individual KPIs and adjust programs based on results.
  • Collaborate with team leadership and HR to develop certification paths supporting skill development and career growth.
  • Ensure certification programs align with team goals and provide clear advancement opportunities.
  • Manage team staffing, including recruitment, performance management, development, evaluation, and disciplinary actions.
  • Collaborate with Support, Inventory, Product, Sales, and Operations teams to deliver new training materials, tools, and processes effectively.
  • Provide employees with coaching, feedback, and development opportunities to enhance skills, motivation, and performance.
  • Develop, document, implement, and enforce operational policies and procedures through the internal knowledge base and learning management system.
  • Stay current on products and processes by working with department management and ensure employees are trained on current information.
  • Partner with Product and Marketing to create a release-readiness process ensuring training, knowledge articles, and go-to-market enablement are ready before products and features reach customers.
  • Design value-driven training programs that maximize the impact and effectiveness of the company's investment.
  • Apply instructional design and learning technology, including AI, to create engaging, role-specific training that builds proficiency and scales with the business.
  • Use industry knowledge and hands-on experience to deliver training initiatives that produce results.

Desired Qualifications

  • At least 2 years of experience working in and knowledge of the automotive industry.
  • Previous management experience in a technical support environment.
  • Experience developing and delivering technical and soft-skills training.
  • Experience working in a high-tech, software, or SaaS company.
  • Strong management skills and attention to detail.

About the Company

DealerOn

Digital marketing services for car dealerships

DealerOn provides digital marketing services tailored for car dealerships across North America. It helps dealerships grow online by offering local SEO, general SEO, digital advertising, and digital retailing solutions, all designed to generate more leads and sell more vehicles profitably. The company works by creating customized marketing strategies and precision-targeted campaigns, supported by tools that track leads and sales. Unlike some competitors, DealerOn emphasizes award-winning support (with a 99% client satisfaction rating) and a proven track record, including its clients seeing an average 150% increase in leads. The goal is to help dealerships outperform competitors by increasing online visibility, driving qualified traffic, and converting that traffic into sales through a full suite of digital marketing services and educational content.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Rockville, MD
Founded
2002

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