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Stagwell

Global marketing network delivering digital services

Area Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeBaltimore, MD, USA$60k - $65k /yrIn-person

About the Job

Requirements

  • Familiarity with on-premise and off-premise marketing initiatives.
  • Strong problem-solving, time-management, and organizational skills.
  • Ability to multitask and meet deadlines.
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
  • Must be at least 21 years of age.
  • Must have reliable transportation and access to a smartphone.
  • Ability to lift and transport promotional materials and event assets as needed.
  • Must comply with applicable state rules and regulations.

Responsibilities

  • Recruit, hire, and train Promotional Specialists to execute on-premise, off-premise, and special-event sampling programs to client standards.
  • Serve as the local point of contact for client field marketing and maintain regular communication between the client and JetFuel.
  • Meet with clients to gather information, stay current on product and industry knowledge, and report competitive activity in the market.
  • Staff promotions and events within assigned geographic regions, including on-premise, off-premise, brand, trade, and special events.
  • Conduct regular spot checks to verify that execution meets quality standards and client expectations.
  • Ensure Promotional Specialists receive necessary training, materials, and clear instructions before promotions.
  • Provide direction, expectations, and constructive feedback to improve execution and results; motivate and develop personnel.
  • Manage performance issues and conflict resolution for a team of part-time Promotional Specialists.
  • Manage promotional-material inventory, storage units, client equipment, and assets, and ensure permanent materials are returned after each promotion.
  • Communicate event standards and conduct debriefing sessions to evaluate program effectiveness.
  • Share insights, feedback, and key learnings regularly with the Regional Sampling Manager and Directors.
  • Monitor and audit Promotional Specialists’ daily budget spend and manage program budgets within guidelines.
  • Complete administrative responsibilities accurately and on time, including expense reports with receipts.
  • Maintain an updated event calendar, track execution against targets, and maintain accurate records of client assets.
  • Manage informational requests from field personnel and recap key takeaways for management.
  • Ensure reported information is accurate and maintain the integrity of reporting.

Desired Qualifications

  • One to three years of adult beverage experience.
  • Prior promotional agency experience.

About the Company

Stagwell

Global marketing network delivering digital services

Stagwell is a global marketing and communications holding company built from a network of more than 70 agencies that deliver digital-first marketing services for brands, governments, and nonprofits. It combines digital transformation, creative, media planning, public relations, and data analytics through agency work and the Stagwell Marketing Cloud, a suite of AI-powered tools like Agent Cloud that give marketers access to multiple AI models for market research, media management, and communications. The company differentiates itself with a digital-native, networked model that blends creative output with data-driven media and AI tools on a scalable platform, unlike traditional, siloed holding groups. Its goal is to provide end-to-end, data-informed marketing solutions at scale for global brands while expanding the reach of its AI-powered software portfolio.

Company size
51-200
Company stage
IPO
Headquarters
New York City, New York
Founded
2015

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