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Customer.io

Marketing automation platform for personalized messaging

Senior Product Manager - Workflows

Product ManagementConfirmed live in the last 24 hours
Full-time$170k - $240k

About the Job

Requirements

  • At least 7 years of product management experience; experience in B2B SaaS or platforms using behavioral data for automation or messaging is preferred.
  • Strong analytical skills, comfort with metrics dashboards, and experience using data to shape direction and evaluate impact.
  • Ability to lead feature development independently, reduce scope, and deliver successful outcomes with tight teams.
  • Strong product intuition combined with humility and an experimental approach.
  • Written communication and decision-framing abilities, particularly in remote and asynchronous environments.
  • Experience using or developing AI-powered tools in product workflows.
  • Technical background with the ability to build basic web applications, write scripts, and work with engineering teams on data models, APIs, and performance requirements.
  • Track record serving as a point of contact or directly responsible individual for engineering initiatives, including choosing objectives and navigating trade-offs.

Responsibilities

  • Identify and validate customer problems through user research, usage analytics, partner insights, and AI-powered discovery tools.
  • Rapidly prototype and run focused experiments to test hypotheses and reduce risk for new ideas early in development.
  • Lead cross-functional planning by aligning Engineering, Design, and business stakeholders around clear product goals and trade-offs.
  • Drive feature strategy and influence roadmaps by proposing initiatives based on customer impact and market opportunity.
  • Break complex projects into incremental, testable releases, using component reuse and systems thinking to accelerate delivery.
  • Define product success metrics upfront and track adoption, engagement, and retention to inform iterative improvement.
  • Take on Technology Lead responsibilities for specific initiatives when needed, including data analysis, prototyping, coordinating engineering work, and managing delivery risks.
  • Review product metrics after launch and work with go-to-market stakeholders to ensure successful launches and desired product and business outcomes.

Desired Qualifications

  • Experience with products involving complex workflows or automations.

About the Company

Customer.io

Marketing automation platform for personalized messaging

Customer.io provides a marketing automation platform that helps businesses send personalized, data-driven messages across the customer lifecycle. It collects real-time event data, builds audience segments, and delivers targeted messages across channels, with features like A/B testing and revenue-focused metrics beyond opens and clicks. It differentiates itself through behavior-based segmentation, actionable revenue metrics, and strong integration options plus professional services to assist with setup and adoption. Its goal is to help businesses improve engagement and grow revenue by sending timely messages that match how customers actually behave.

Company size
501-1,000
Company stage
Seed
Total funding
$9.9M
Headquarters
Portland, OR
Founded
2012

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