Director of Member Experience and Loyalty
FoundersCard
Director of Member Experience and Loyalty
FoundersCard
Entrepreneur-focused perks and networking membership
Salary Range: 125000 to 155000 (Currency: USD) (Pay period: per-year-salary)
FoundersCard is hiring a Director of Member Experience and Loyalty to own our members' experience from the moment they join through every renewal. This is a hands-on retention and lifecycle marketing role for someone who is obsessed with member feedback, catches churn risk before it happens, and builds the campaigns and cross-functional fixes that turn insight into renewals. This role is based in our Spring/Houston office.
This is an in-office role requiring 4-days a week at the Spring, Texas office*
Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.
Build and operate a retention early-warning system, using behavioral signals like login frequency, benefit redemption, and support sentiment to flag at-risk members before they consider canceling.
Personalize retention interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach.
Own the voice-of-member feedback loop—NPS/CSAT, and themes from support conversations—and act as the internal advocate pushing that feedback into product, benefits, and partnership decisions.
Partner closely with Member Support, the team talking to members daily and surfacing risk and friction signals first.
Track benefit-level performance and friction, identifying which benefits drive renewal versus which generate disproportionate complaints, and work with Partnerships to fix, improve, or retire underperforming ones.
Personally build, configure, and analyze lifecycle email marketing workflows—renewal sequences, at-risk saves, and re-engagement campaigns—from strategy through execution.
Use AI tools to work more efficiently, from speeding up analysis to accelerating campaign and creative production.
You'll build a member experience that measurably reduces churn, with:
A churn-risk model that flags at-risk members early enough to act, with a growing save rate on outreach.
Rising NPS/CSAT scores and a consistent flow of member feedback that gets acted on.
Clear visibility into which benefits drive renewal versus friction, and a track record of fixing or retiring the ones that don't.
Faster time-to-first-value in onboarding, so new members see the value of membership sooner.
A tight, trusted partnership with Member Support that catches risk earlier.
7+ years in retention, member/customer experience, or lifecycle marketing, ideally at a membership, subscription, or loyalty-driven business
Hands-on email marketing expertise is required — proven experience personally building, deploying, and analyzing automated email/lifecycle workflows, not just directing an agency or team
HubSpot experience is a strong plus
Comfort working cross-functionally with Support, Partnerships, and Product
Experience building or operating a churn-risk or member health-scoring framework
Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies — personalizing interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach
Fluency with AI tools to work efficiently — using them to speed up analysis, draft and test campaigns faster, and generate or refine design/creative assets
A genuine obsession with the member's experience — someone who treats every piece of feedback as actionable data, not noise
Entrepreneur-focused perks and networking membership
FoundersCard is a membership program that gives entrepreneurs access to high-value perks, curated experiences, and exclusive networking opportunities through partnerships with more than 500 premium brands. Members get discounts and special benefits across travel, lifestyle, and business services, often reserved for cardholders. The program works by providing a paid membership that unlocks these benefits and invites to members-only events, with a global community of over 250,000 entrepreneurs. FoundersCard differentiates itself through its large, exclusive brand network and a focus on intimate, member-driven networking and experiences rather than broad consumer discounts. The company’s goal is to help entrepreneurs grow their businesses by connecting them to valuable benefits and a supportive, active community that can enable partnerships, learning, and new opportunities.
Explore more opportunities at FoundersCard