Full-Time
Hotel Efficiency Manager
Resource & Operations
Choice Hotels
1,001-5,000 employees
Franchises hotels and manages accommodations
Compensation Overview
$81.3k - $95.7k/yr
Scottsdale, AZ, USA
In Person
Travel up to 15% of the time required.
Bachelor's, Associate's
 Business & Strategy (1) |
|---|
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- A minimum of 5 years of hotel or hospitality operations experience is required.
- Strong verbal and written communication skills are required.
- Strong coaching, mentoring, and supervisory skills are required.
- Experience supporting the onboarding and development of team members is required.
- The role requires the ability to support team accountability and maintain collaborative working relationships with direct partners.
- Strong analytical, organizational, and problem-solving abilities are required.
- Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, is required.
- The ability to model Choice's Values is required.
- The role requires the ability to travel up to 15% of the time.
- Direct and develop a team of HERO Coordinators responsible for franchisee support, operational excellence, and consistent service delivery.
- Support onboarding and recommend candidates for hire, retention plans, and onboarding approaches to the Regional Vice President for review and approval.
- Foster a collaborative and accountable team culture through day-to-day coaching, mentoring, and performance feedback.
- Develop HERO team capabilities through education on Choice programs, initiatives, systems, franchise support resources, and operational best practices.
- Assign daily tasks, monitor workloads, and balance resources across the HERO Coordinator team, escalating resource or performance concerns as needed.
- Ensure HERO Coordinators deliver positive owner satisfaction through proactive communication, Brand Program activation, timely problem resolution, and effective execution of Brand Programs and Initiatives.
- Serve as the day-to-day support contact for HERO Coordinators and escalate novel or complex issues to the Regional Vice President.
- Provide regular status updates on team performance, daily operations, owner engagement, and HERO Coordinator development needs.
- Identify and recommend improvements to HERO service delivery, operational effectiveness, and franchisee support.
- Support HERO Coordinators in establishing professional business relationships with hotels.
- Coordinate with Franchise Performance Directors on hotel action plans resulting from Service, Profitability, or Total Business Review visits.
- Support HERO Coordinators in maintaining knowledge of Brand Standards, communicating franchise value propositions, and confirming enabling tools are in place to improve hotel profitability, revenue growth, and guest experience.
- Execute communication protocols and support strategies during crises or disasters.
- Monitor owner satisfaction, guest satisfaction, and Brand Program implementation, and summarize recurring trends.
- Compile and review franchisee feedback, operational trends, and recurring support issues, providing findings and recommendations to the Regional Vice President.
- Escalate recurring or moderately complex franchise support issues when they exceed standard support protocols or require additional coordination.
- Directly support an assigned portfolio of hotels during staffing transitions, vacancies, or other business needs.
- Implement new Brand Standards, initiatives, and programs through the HERO team.
- Coordinate with Franchise Performance Directors and Brand and cross-functional business partners to ensure documentation, systems, and electronic resources are accurately communicated to HERO Coordinators.
- Participate in the Voice of Franchisee communication process and provide feedback to improve franchise communications.
- Compile and communicate franchisee trends, operational challenges, and program feedback to Franchise Performance leadership and Brand Operations.
- Provide the HERO Operations team's perspective and franchisee feedback to inform cross-functional initiatives.
- Ensure HERO Coordinators support hotels in using Choice applications, systems, programs, and resources.
- Coordinate the accurate representation of newly onboarded hotels within Choice systems and applications and escalate system issues as needed.
- Identify and recommend improvements to operational efficiency, franchisee support processes, and HERO Operations effectiveness.
- An associate college degree or bachelor's degree is preferred.
- Choice-branded hotel experience is preferred.
- Experience coaching, developing, and supervising a team is preferred.
Choice Hotels operates a global hotel franchising network with a range of brands from upscale to economy. Its model lets property owners use the brand name by paying fees, while gaining access to centralized reservations, marketing, loyalty programs, and standardized quality guidelines; owners still handle day-to-day operations. Unlike some competitors that own hotels, Choice Hotels primarily franchises or leases properties and supports growth through its brand system. Its goal is to expand its franchise network worldwide and provide reliable guest experiences and predictable opportunities for franchisees through a broad, tiered brand lineup.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Rockville, Maryland
Founded
1941
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Simplify's Take
What believers are saying
- Second-quarter 2026 revenue hit $440.8 million and adjusted EBITDA reached $175.4 million.
- U.S. openings jumped 27% in Q2 2026, adding about 6,400 rooms.
- International net rooms grew 12.5% and international RevPAR rose 2.1% currency-neutral.
What critics are saying
- CEO Patrick Pacious exited May 20, 2026; Choice still lacks a permanent leader.
- Operating cash flow fell 42% in first-half 2026, while long-term debt stayed near $2 billion.
- Franchisee economics tightened after 2026 royalty-rate increases and reimbursable deficits, risking contract defections.
What makes Choice Hotels unique
- Choice Privileges refreshed January 2026 reached 75 million members and faster elite thresholds.
- Choice launched AI tools EasyBid, Business Direct, CHARLIE, and RAISE in May 2026.
- Choice pipeline totaled 77,300 rooms on June 30, 2026, with 96% in core brands.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Sick Leave
Paid Holidays
Hybrid Work Options
401(k) Retirement Plan
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 3%2 year growth
↑ 3%Insider selling: Choice Hotels International (NYSE:CHH) director sells $540,997.86 in stock. August 19, 2026 Key points. * Choice Hotels director William Jews sold 5,057 shares at an average price of $106.98, generating approximately $541,000. His direct ownership fell 17.41% to 23,987 shares. * CHH recently reported quarterly EPS of $2.02, exceeding estimates of $1.97, while revenue rose 3.4% year over year to $440.76 million. Full-year 2026 EPS guidance is $6.86-$7.10. * Analyst sentiment remains cautious: the stock has a consensus rating of "Reduce", with an average price target of $112.75, despite 65.57% institutional ownership. * MarketBeat previews the top five stocks to own by September 1st. Choice Hotels International, Inc. (NYSE:CHH - Get Free Report) Director William Jews sold 5,057 shares of the business's stock in a transaction on Tuesday, August 18th. The shares were sold at an average price of $106.98, for a total transaction of $540,997.86. Following the completion of the sale, the director directly owned 23,987 shares of the company's stock, valued at approximately $2,566,129.26. This trade represents a 17.41% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. Choice Hotels International stock performance. NYSE CHH traded up $2.15 during trading hours on Wednesday, hitting $109.33. The company had a trading volume of 293,395 shares, compared to its average volume of 648,003. The business has a 50 day moving average of $109.85 and a 200-day moving average of $108.30. The company has a market cap of $4.92 billion, a PE ratio of 15.47, a price-to-earnings-growth ratio of 4.23 and a beta of 0.67. Choice Hotels International, Inc. has a 1-year low of $84.04 and a 1-year high of $123.82. The company has a debt-to-equity ratio of 14.08, a quick ratio of 0.93 and a current ratio of 0.93. Choice Hotels International (NYSE:CHH - Get Free Report) last posted its earnings results on Wednesday, August 5th. The company reported $2.02 EPS for the quarter, topping analysts' consensus estimates of $1.97 by $0.05. Choice Hotels International had a return on equity of 205.69% and a net margin of 20.28%.The business had revenue of $440.76 million for the quarter, compared to analysts' expectations of $436.48 million. During the same quarter in the previous year, the firm earned $1.92 earnings per share. The business's revenue was up 3.4% compared to the same quarter last year. Choice Hotels International has set its FY 2026 guidance at 6.860-7.100 EPS. As a group, equities research analysts expect that Choice Hotels International, Inc. will post 7.01 EPS for the current year. Institutional trading of Choice Hotels International. Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Bamco Inc. NY raised its stake in shares of Choice Hotels International by 37.8% during the 4th quarter. Bamco Inc. NY now owns 7,386,575 shares of the company's stock worth $703,645,000 after buying an additional 2,026,679 shares during the last quarter. Vanguard Group Inc. grew its stake in Choice Hotels International by 1.2% in the 4th quarter. Vanguard Group Inc. now owns 2,331,972 shares of the company's stock valued at $222,144,000 after acquiring an additional 27,032 shares during the last quarter. Wellington Management Group LLP increased its holdings in Choice Hotels International by 1.7% during the 2nd quarter. Wellington Management Group LLP now owns 669,693 shares of the company's stock valued at $73,847,000 after acquiring an additional 11,366 shares in the last quarter. Goldman Sachs Group Inc. raised its position in Choice Hotels International by 151.5% during the fourth quarter. Goldman Sachs Group Inc. now owns 512,628 shares of the company's stock worth $48,833,000 after acquiring an additional 308,771 shares during the last quarter. Finally, Geode Capital Management LLC raised its position in Choice Hotels International by 1.5% during the fourth quarter. Geode Capital Management LLC now owns 431,916 shares of the company's stock worth $41,151,000 after acquiring an additional 6,422 shares during the last quarter. 65.57% of the stock is owned by hedge funds and other institutional investors. Wall Street analysts forecast growth. CHH has been the subject of a number of research reports. Morgan Stanley boosted their price objective on Choice Hotels International from $86.00 to $91.00 and gave the company an "underweight" rating in a research note on Tuesday. Wells Fargo & Company raised their target price on shares of Choice Hotels International from $98.00 to $99.00 and gave the stock an "underweight" rating in a research report on Thursday, July 16th. JPMorgan Chase & Co. lifted their target price on shares of Choice Hotels International from $116.00 to $118.00 and gave the company a "neutral" rating in a report on Tuesday, July 21st. Deutsche Bank Aktiengesellschaft reiterated a "hold" rating and issued a $124.00 price target on shares of Choice Hotels International in a research report on Thursday, August 6th. Finally, Barclays increased their price target on shares of Choice Hotels International from $101.00 to $102.00 and gave the stock an "underweight" rating in a research note on Thursday, August 6th. Two analysts have rated the stock with a Buy rating, eight have issued a Hold rating and four have given a Sell rating to the company's stock. According to data from MarketBeat, the stock presently has a consensus rating of "Reduce" and an average price target of $112.75. About Choice Hotels International. Choice Hotels International, Inc is a hospitality franchisor specializing in the development and support of lodging brands across the economy, midscale and upscale segments. Through a network of franchisees, Choice Hotels supplies proprietary reservation and distribution systems, comprehensive marketing programs, and operational support services. The company's core activities include brand management, franchise development, and technology-driven revenue optimization tools designed to enhance guest acquisition and retention for its partners. Founded in 1939 as Quality Courts United, the company rebranded to Choice Hotels International in 1982 to reflect its expanding brand portfolio and global ambitions. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Choice Hotels International, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Choice Hotels International wasn't on the list. While Choice Hotels International currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys. MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.
Choice Hotels reported second-quarter results that exceeded Wall Street expectations, with revenue of $440.8 million and adjusted EPS of $2.02, beating analyst estimates by 2.9% and 2.8% respectively. The hotel franchisor attributed its performance to improving US net rooms growth, stronger international momentum, and its asset-light franchising model. Interim CEO Dominic Dragisich highlighted investments in technology and the successful relaunch of the Choice Privileges loyalty program as key drivers. However, the company lowered its full-year adjusted EPS guidance to $6.98 at the midpoint, a 0.7% decrease. During the earnings call, analysts questioned royalty rate increases, US rooms growth sustainability, and lagging RevPAR performance compared to peers. Dragisich addressed concerns about franchisee satisfaction following the company's Wyndham bid, emphasising improved retention and more collaborative industry engagement.
Choice Hotels reported improved second-quarter performance for 2026, with adjusted EBITDA rising 6% year-over-year. US net rooms growth nearly flattened compared to the previous year, marking the company's strongest first-half performance since 2021. Global rooms grew 2.6% in the quarter. US revenue per available room increased 1.3%, boosted partly by FIFA World Cup demand. Interim CEO Dominic Dragisich attributed the progress to investments in the company's commercial engine and technology platform. The hotel franchisor also reduced capital outlays for hotel development by 80% year-over-year in the first half, continuing its shift to an asset-light franchising model. Strong franchise agreement results during the quarter reinforced management's confidence in future global and US rooms growth.
Choice adds 6,400 U.S. rooms in Q2. U.S. RevPAR increased 1.3 percent in the quarter * Choice opened 27 percent more U.S. rooms in Q2. * RevPAR rose 1.3 percent on rate, occupancy gains. * Net income fell 21 percent to $64 million in Q2. CHOICE HOTELS INTERNATIONAL Inc. reported a 27 percent increase in U.S. room openings in the second quarter, adding about 6,400 rooms. This was the highest second-quarter opening level since 2019. The company reported improved U.S. net rooms growth, supported by lower exits and development activity, Choice said in a statement. U.S. RevPAR increased 1.3 percent in the quarter, driven by a 0.7 percent rise in rate and a 40-basis-point increase in occupancy. International RevPAR increased 2.1 percent on a currency-neutral basis, led by the Caribbean and Latin America, with gains in Canada and Asia-Pacific. "Our second quarter results reflect encouraging progress across our key priorities, with U.S. net rooms growth improving for the second consecutive quarter to its strongest first-half performance since 2021 and U.S. RevPAR trends strengthening," said Dom Dragisich, Choice interim CEO. "Over the past several years, we've built a stronger commercial engine and technology platform, and we continue to invest in both." In May, Patrick Pacious, longtime president and CEO of Choice, stepped down from the position he had held since 2017, effective immediately. Dominic Dragisich, Choice's chief growth and strategy officer, was named interim CEO. Development growth U.S. franchise agreements awarded increased 30 percent, representing about 9,400 rooms under development, Choice said. The U.S. conversion pipeline grew 24 percent year on year to 24,100 rooms and increased 6 percent from March 31, 2026. U.S. extended-stay net rooms increased 13 percent compared with June 30, 2025, marking the 12th consecutive quarter of double-digit growth. Global room openings increased 16 percent to about 8,300 rooms during the quarter. International net rooms grew 12.5 percent, driven by growth in Asia-Pacific and EMEA, along with expansion in Canada, the statement said. Global franchise agreements awarded increased 20 percent, representing 11,200 rooms under development. Choice global pipeline stood at approximately 77,300 rooms as of June 30, including 71,100 U.S. rooms and 6,200 international rooms. About 96 percent of the pipeline was in extended-stay, midscale and upscale brands. Net income for the quarter was $64 million, or $1.41 per diluted share, down 21 percent from the same period in 2025, the statement said. The decline reflected a higher net reimbursable deficit from franchised and managed properties, increased SG&A expenses, and higher depreciation and amortization from owned hotels and the acquisition of Choice Hotels Canada. Choice reported first-quarter revenue of $340.6 million for the three months ended March 31, with global net rooms increasing 1.7 percent year on year, driven by growth in extended-stay, midscale and upscale brands.
Choice Hotels reported second-quarter results for 2026 that exceeded market expectations. Revenue reached $440.8 million, up 3.4% year-on-year and beating analyst estimates of $428.4 million. The hotel franchisor posted adjusted earnings of $2.02 per share, surpassing consensus estimates of $1.97. The company's adjusted EBITDA came in at $175.4 million with a 39.8% margin, beating expectations. Revenue per available room increased 6.4% to $61.95. However, management lowered full-year adjusted earnings guidance to $6.98 at the midpoint, a 0.7% decrease. Operating margin declined to 23.6% from 29.2% in the prior-year quarter, whilst free cash flow margin improved to 22.6% from 13.5%. Interim CEO Dom Dragisich highlighted strengthening US net rooms growth and revenue trends. Choice Hotels' market capitalisation stands at $4.9 billion.