Apex Service Partners

National buy-and-own platform for home services

SEO Analyst

SEO MarketingConfirmed live in the last 24 hours

Full-timeIrving, TX, USA$80k - $110k /yr

About the Job

Requirements

A bachelor's degree in marketing, information technology, digital media, or a related field.
At least 3 years of proven experience in SEO, website optimization, and A/B testing.
Knowledge of SEO trends and user experience/user interface best practices.
Some understanding of the website technology stack, including WordPress, Elementor, HTML, CSS, JavaScript, and Schema.org.
A strong understanding of website design principles and the role of a website in driving conversions.
Experience using analytics tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Ahrefs to measure performance and inform strategy.
Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

Implement SEO strategies focused on site performance, adherence to E.E.A.T. and Core Web Vitals guidelines, and technical on-page and off-page opportunities to drive measurable improvements.
Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels; use heatmapping tools to gain user insights and inform testing roadmaps to drive incremental conversions.
Use GA4 to monitor and evaluate SEO metrics, keyword rankings, and content performance; create actionable reports identifying areas for improvement and providing data-driven optimization recommendations.
Apply knowledge of CMS platforms, especially WordPress and Elementor, hosting environments, SSL certificates, server architecture, and site operations; ensure compliance with ADA, TCPA, and other relevant privacy policies.
Collaborate with digital marketing teams, including SEM, email, social, and brand, to amplify messaging and optimize campaign performance.
Work with IT to manage domains and ensure reliable uptime and website security.
Keep up with trends in search engines, SEO, and digital marketing; maintain an informed perspective on AI in content generation and SEO.
Adhere to SEO and website standards and best practices; work through site audit checklists with internal and external teams to ensure consistency and standards of execution.
Support local brands with websites that accurately reflect their brand personality and connection to the local community.
Work in the Irving-Las Colinas office four days per week; Wednesday is an optional remote day.

Desired Qualifications

Experience holding website agencies accountable is a plus.

Overview

We do not accept unsolicited resumes or submissions from external recruiting agencies.

Apex Service Partners – SEO-Site Content Analyst

Full Job Description

Apex Service Partners is dedicated to leveraging the power of people. As part of our overarching mission, we are dedicated to supporting, growing and improving careers within the trades. Technicians are at the heart of what we do.

Currently, Apex supports about 50 leading market area brands across the country. We are looking for a dynamic and data-driven SEO/Site Content Analyst to join our Apex Partner Services digital team dedicated to a specific Apex region. This role will report to the Head of Digital Marketing and is pivotal to implementing our website strategy and maximizing our online web properties to drive performance across various customer journeys to connect with our partners.

Role Overview:

We are looking for a highly motivated and innovative SEO & Website Optimization Analyst to develop and execute strategies that drive organic growth and conversions across each website of the Apex region matrixed. The ideal candidate will be responsible for implementing our website optimization and SEO strategy, executing on a robust testing program, and leveraging customer profile insights to maximize conversion potential in supporting our operating partners.

Key Responsibilities:

Execute SEO/Website Optimization Strategy: Implement SEO strategies to focus on site performance, adherence to E.E.A.T. and core web vitals guidelines, and technical on-page and off-page opportunities to drive measurable improvements.
Conversion Rate Optimization: Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and inform testing roadmaps to drive incremental conversions.
Performance Analysis and Reporting: Use tools like GA4 to monitor and evaluate SEO metrics, keyword rankings, and content performance. Create actionable and insightful reports to identify areas for improvement and provide data-driven recommendations for optimization.
Industry & Technical Knowledge: Possess in-depth knowledge of CMS platforms (especially WordPress/Elementor), hosting environments, SSL certificates, server architecture and site operations. Ensure compliance with ADA, TCPA, and other relevant privacy policies.
Collaboration and Coordination: Proven experience collaborating with various digital marketing teams (SEM, Email, Social, Brand) to amplify messaging and optimize campaign performance. Work effectively with IT to manage domains and ensure reliable uptime and website security.
Stay Ahead of Trends: Keep up with the latest trends in search engines, SEO and broader digital marketing topics to ensure our strategies are innovative and effective. Have a well-informed perspective on the role of AI in content generation and SEO.
Capture Best Practices: Adhere to SEO/website standards and best practices. Work through site audit checklist for internal and external teams to ensure consistency and standards of execution.
Local Brand Support: Support our local brands with websites that accurately reflect brand personality and deep connection to the local community.

Qualifications:

Bachelor’s degree in marketing, information technology, digital media, or a related field.
3+ years of proven experience in SEO, website optimization, and A/B testing.
Knowledge and passion for SEO trends and UX/UI best practices.
Some understanding of website tech stack WordPress/Elementor, HTML, CSS, and JavaScript, Schema.org.
Strong understanding of website design principles and role of the website in driving conversions.
Excellent written and verbal communication skills with an analytical mindset.
Experience in using analytics tools (Google Analytics, Google Search Console, SEMRush, Screaming Frog, Ahrefs, etc.) to measure performance and inform strategy.
Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
Experience with holding website agencies accountable a plus.

Role Requirements:

Role is full-time in Irving-Las Colinas, TX
All employees must work in our office 4 days a week, with Wednesdays as an optional remote day

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Posted Max Pay Rate

USD $110,000.00/Yr.
Posted Min Pay Rate

USD $80,000.00/Yr.

About the Company

Apex Service Partners

National buy-and-own platform for home services

Apex Service Partners is a national residential services platform focused on HVAC, plumbing, and electrical trades. It grows by acquiring majority stakes in established local home-service businesses and keeps their brand, leadership, and day-to-day operations, while providing a centralized Partner Services network (finance, recruiting, training, marketing, procurement, and technology). This structure lets local operators keep autonomy but gain scale and buying power through centralized support, enabling consistent operations across its 75 brands in 46 states and 13,000+ employees. The goal is to expand through acquisitions to build a broad national platform of trusted local providers and drive operating efficiencies and growth.

Company size: 501-1,000
Company stage: Debt Financing
Total funding: $5.9B
Headquarters: Tampa, FL
Founded: 2019

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